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  • 09 Apr 2007
  • Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

at least in the U.S. the average consumer is pretty unaware of these programs. Companies that want to differentiate themselves in this way need to figure out how to do so. If it involves a cost premium, how can that be translated into a... View Details
Keywords: by Martha Lagace
  • Web

Online Business Strategy Course | HBS Online

to move from strategy formulation to implementation and discover the importance of prioritizing and differentiating strategic initiatives. Highlights Prioritizing Your Value Drivers Refining Your Value Maps Strategy Implementation Show... View Details
  • 28 Jul 2008
  • Research & Ideas

Making the Decision to Franchise (or not)

headquarters maximize an organization's overall revenues by efficiently (and effectively) monitoring the desires of consumers representing a wide range of ethnicities and income levels, large families and singletons? Much has been written about product View Details
Keywords: by Julia Hanna; Retail
  • 07 Aug 2012
  • Working Paper Summaries

Financial vs. Strategic Buyers

Keywords: by Marc Martos-Vila, Matthew Rhodes-Kropf & Jarrad Harford
  • 2015
  • Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser
Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details
Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking
Related
  • August 2014 (Revised September 2016)
  • Case

ANA (A)

By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details
Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan
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  • 01 Dec 2023
  • News

Case Study: Staking a Claim

Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance
  • Web

Online Management Course | HBS Online

Differentiate between the myths and realities of management, and learn how to adopt and leverage processes to your advantage. Highlights Managing vs. Leading Columbia Space Mission Case Process: The DNA of Management Show Hide Details... View Details
  • January 2024
  • Case

Sprouts Farmers Market

By: Rajiv Lal, Forest L. Reinhardt and Natalie Kindred
Sprouts Farmers Markets (Sprouts) is a Phoenix, Arizona-based chain of 400-plus natural foods stores in 23 U.S. states and $6.4 billion in sales as of 2022. In its product assortment, brand image, and store environment, Sprouts emphasizes freshness, health, innovation,... View Details
Keywords: Business Model; Growth and Development Strategy; Brands and Branding; Strategic Planning; Sales; Business Strategy; Expansion; Product Positioning; Marketing Strategy; Competition; Retail Industry; United States; Arizona
Related
  • 28 Feb 2014
  • HBS Seminar

Paula Stephan, Georgia State Univ and NBER

  • 10 May 2010
  • Research & Ideas

What Top Scholars Say About Leadership

group life." Moreover, she sang the virtues of difference and conflict in organizational life. In the 1920s she was encouraging leaders to replace bureaucracy with empowered group networks with a common purpose. [ ] Now, with the premium being placed on innovation... View Details
Keywords: by Martha Lagace; Education
  • 01 Mar 2024
  • News

Case Study: Testing the Waters

Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade
  • Web

Globalization - Faculty & Research

globalization. Founded in 2015, Boutiqaat combined social commerce, localized logistics, and private label products to build a differentiated digital platform. Students must evaluate whether Boutiqaat should establish flagship stores to... View Details
  • 31 Aug 2020
  • What Do You Think?

Why Don’t More Organizations Understand the Power of Diversity and Inclusion?

performance, according to the researchers. Differentiating between diversity and inclusion I differentiate between diversity and inclusion by thinking of progress in diversity as depending primarily on... View Details
Keywords: by James Heskett
  • 14 Sep 2018
  • Blog Post

10 Things I Learned During My First Month in the MS/MBA: Engineering Sciences Program

of the course focused on understanding the relationships between parts of a system and developing formulas to represent them: differential equations, Laplace transforms, and lots of diagrams. The content of this part of the course was a... View Details
  • 05 Jun 2009
  • What Do You Think?

What Does Slower Economic Growth Really Mean?

differential between past and projected growth rates. One can argue that each transaction may have produced top line growth for individual companies and tax revenues for the government, but did it create as much value for the individual... View Details
Keywords: by Jim Heskett; Financial Services; Construction; Real Estate
  • 08 Aug 2005
  • Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

marketing, technical, and sales resources; extra post-sales support for installation, training, warranty, and field service; and liberal payment terms. While all of these services create value and loyalty among customers, none of them come for free. For a View Details
Keywords: by Robert S. Kaplan
  • Research Summary

Rethinking Brand Contamination: How Consumers Maintain Distinction When Symbolic Boundaries Are Breached"

If consumers view their brands as extensions of themselves, what happens when undesirable consumers adopt these same brands? I address this question by examining an issue that is of great concern to managers of high-status brands: the rampant spread... View Details
  • 2009
  • Working Paper

Do Friends Influence Purchases in a Social Network?

By: Raghuram Iyengar, Sangman Han and Sunil Gupta

Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details

Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
Related
  • 01 Sep 2021
  • What Do You Think?

Can We Train for Trust?

that 80 percent of executives around the world rated employee experience (including trust) important or very important. Employee experience drives engagement. And yet in the Deloitte study, only 22 percent of executives felt that their companies were excellent at... View Details
Keywords: by James Heskett