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Show Results For
- All HBS Web
(785)
- People (4)
- News (202)
- Research (468)
- Multimedia (2)
- Faculty Publications (148)
- 30 Sep 2014
- First Look
First Look: September 30
online retailer demonstrates that cost transparency improves sales. In particular, cost transparency led to a 44% increase in daily unit sales. This research implies that by revealing costs-typically tightly guarded secrets-marketers can potentially improve both View Details
Keywords: Sean Silverthorne
- 15 Jan 2018
- Research & Ideas
A Better Business Model for Fighting Cancer
need for genetic testing. Business techniques employed include developing an emotive brand to draw people in; using more social media; employing jargon-free language; and “making everything simple and straightforward, from our... View Details
- 06 Dec 2021
- News
HBS Curricula Explore the Complexities of Innovation
Digital Initiative, was how to develop the skills and insight to become a leader in the digital age. Today’s MBA Program has multiple electives designed to help students conceive, lead, and execute digital innovation initiatives and... View Details
Keywords: Jennifer Gillespie
- 28 Feb 2024
- Blog Post
African American Student Union Spotlight on Entrepreneurship
enterprise software and branded consumer companies. Beyond my role there, I founded, grew, and successfully exited an online marketplace designed to unlock educational and professional opportunities for... View Details
- 18 Apr 2022
- News
Book Smart
United States,” observes Risher. “Worldreader has created these tools. Now we wanted to see if we could deploy them in the United States.” By the end of 2020, Worldreader had signed up two big partners—World Vision and Raising a Reader—to develop their BookSmart app,... View Details
- 16 Mar 2010
- First Look
First Look: March 16
PublicationsRenewing Unilever: Transformation and Tradition Author:Geoffrey Jones Publication:Istanbul: Is Bankasi Kultur Yayinlari, 2010, Turkish ed. Abstract Unilever's brands can now be found in one out of every two households in the... View Details
Keywords: Martha Lagace
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
solutions for myriad tasks that previously were performed in traditional, non-tech ways. In this way, they have improved the productivity of many traditional industries (just look at all the industries that use PCs today) and created View Details
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
catalyst technology. RAB LABXin Ma, MBA 2023RAB LAB facilitates robotics fabrication of 3D printed housing units with the autonomous design system and adaptive components made of sustainable structural materials. Our mission is to... View Details
- 02 Feb 2016
- First Look
February 2, 2016
quality of accounting information. Overall, a tractable accounting-based valuation model provides a unifying framework for obtaining reliable proxies of expected returns worldwide. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49238 View Details
Keywords: Sean Silverthorne
- Career Coach
Guy Kamguia
Guy (HBS’ 15, Villanova’ 11, UMBC’ 08) is a Director of Strategy at TOMRA, a global leader in the design and manufacturing of advanced sorting equipment. He previously worked in private equity, driving value creation in portfolio... View Details
- 02 Aug 2011
- First Look
First Look: August 2
manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would have predicted the success of the path it has taken. For two decades now, Samsung has... View Details
Keywords: Sean Silverthorne
- 25 Aug 2022
- Research & Ideas
It’s All in a Name: Reputable Investors Help Startups Shine
company off the ground,” says Bernstein, the Marvin Bower Associate Professor in the Entrepreneurial Management Unit at HBS. “At the earliest stages, you have no reputation, no brand name, and you're facing significant uncertainty and... View Details
Keywords: by Rachel Layne
- Web
Trade Catalogs - The Art of American Advertising
of “Posting” Brand Name Management A Marketing Revolution “The contents of a catalogue . . . must tell their story in about the same way as the well-posted salesman would orally present the advantages of the goods.” Fowlers Publicity... View Details
- Web
Trade Cards - The Art of American Advertising
“Posting” Brand Name Management A Marketing Revolution “Millions upon millions . . . of the most varied designs were thrown on the market. . . . Hardly a business man in the country has not at one time or... View Details
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
has grown rapidly at a time when plenty of other industry-disrupting platforms have flourished, including Uber, Craigslist, and Spotify. Airbnb offers listings in 191 countries, and its total number of listings—4 million-—is higher than the top five major hotel View Details
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
focus on digital innovations but kept it organizationally separate from the paper. One of the lab's most famous creations was its Social Reader, a product designed for Facebook and the first by any major paper to experiment with directly... View Details
- 19 Nov 2021
- Blog Post
Alumni Spotlight: Career Advice from Alums Working in Climate
farm to improve resource efficiency, creating and discovering new game-changing planet-friendly raw ingredients, reducing waste across the value chain, and designing compelling brands to educate consumers... View Details
- 01 Oct 2021
- Blog Post
Alumni Spotlight: Career Advice from Alums Working in Climate
to improve resource efficiency, creating and discovering new game-changing planet-friendly raw ingredients, reducing waste across the value chain, and designing compelling brands to educate consumers and... View Details
- 19 May 2015
- First Look
First Look: May 19
wealth of data it provides about agents' behavior and about the Bitcoin system itself. This article presents the platform's design principles and properties for a non-technical audience; reviews its past, present, and future uses; and... View Details
Keywords: Sean Silverthorne
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass marketers have a whole new game to learn if they aspire to... View Details
Keywords: by Peter K. Jacobs