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Show Results For
- All HBS Web
(8,610)
- People (21)
- News (1,756)
- Research (5,672)
- Events (73)
- Multimedia (77)
- Faculty Publications (3,964)
- 06 Dec 2016
- Working Paper Summaries
Assortment Rotation and the Value of Concealment
- 24 Apr 2014
- News
Creating a mathematical method to understand consumer behavior in a digital world
Sunil Gupta, Edward W. Carter Professor of Business Administration, focuses on understanding customers and how they make decisions in a digital world. Gupta has tackled one of the most vexing questions in studies of View Details
- November 1983
- Article
On the Problems of Applying Ramsey Pricing to the Railroad Industry with Uncertain Demand Elasticities
By: William B. Tye and Dutch Leonard
Tye, William B., and Dutch Leonard. "On the Problems of Applying Ramsey Pricing to the Railroad Industry with Uncertain Demand Elasticities." Transportation Research Part A: General 17, no. 6 (November 1983).
- 19 Oct 2020
- Working Paper Summaries
Bankruptcy and the COVID-19 Crisis
- September 2015 (Revised February 2023)
- Case
Emdeon's Acquisition of Change Healthcare: Innovating Transparency Solutions for Health Care Consumers
By: Regina E. Herzlinger, Jeet Guram and Aanchal Raj
Case describes acquisition of Change Healthcare, which provides health care cost and quality information, by Emdeon, a health information exchange, and discusses health care transparency. Emdeon is a billion-dollar company that has grown through acquisitions; at its... View Details
- April 1996 (Revised March 1998)
- Supplement
Starlite: Confidential Instructions for J. Weiss, VP of HR Consumer Imaging Division
By: Kathleen L. McGinn and Julia Morgan
Supplements Starlite Corp.: General Information. View Details
McGinn, Kathleen L., and Julia Morgan. "Starlite: Confidential Instructions for J. Weiss, VP of HR Consumer Imaging Division." Harvard Business School Supplement 396-352, April 1996. (Revised March 1998.)
- 2 Mar 2023 - 4 Mar 2023
- Conference Presentation
Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior
By: Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
Balakrishnan, Maya, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior." Paper presented at the Society for Consumer Psychology Annual Conference, San Juan, PR, March 2–4, 2023.
- 16 Oct 2018
- Working Paper Summaries
Shipping Fees and Product Assortment in Online Retail
- October 1994
- Article
When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior
By: R. S. Winer, R.E. Bucklin, J. A. Deighton, J. Erdem, P.S. Fader, J.J. Inman, H. Katahira, Katherine N. Lemon and A. Mitchell
Winer, R. S., R.E. Bucklin, J. A. Deighton, J. Erdem, P.S. Fader, J.J. Inman, H. Katahira, Katherine N. Lemon, and A. Mitchell. "When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior." Marketing Letters 5, no. 4 (October 1994).
- 18 Jul 2018
- Blog Post
Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East
largest consumer research panel in the Middle East, and helped Yahoo!'s portal reach nearly 17 million unique users. In 2014, Yahoo! shuttered its Middle East portal, and Amira... View Details
- fall 1997
- Article
Commentary on 'Exploring the Implications of the Internet for Consumer Marketing'
By: J. A. Deighton
Deighton, J. A. "Commentary on 'Exploring the Implications of the Internet for Consumer Marketing'." Journal of the Academy of Marketing Science 25, no. 4 (fall 1997).
- Article
Modelling the Effect of Purchase Quantity on Consumer Choice of Product Assortment
By: Randolph E. Bucklin, Sunil Gupta and S. Siddarth
Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Modelling the Effect of Purchase Quantity on Consumer Choice of Product Assortment." Journal of Forecasting 17, nos. 3-4 (June–July 1998): 281–301.
- March 2018
- Article
Scraped Data and Sticky Prices
By: Alberto Cavallo
I use daily prices collected from online retailers in five countries to study the impact of measurement bias on three common price stickiness statistics. Relative to previous results, I find that online prices have longer durations, with fewer price changes close to... View Details
Keywords: Online Data; Scraped Data; Sticky Prices; Scanner Data; Consumer Price Index; Price; Data and Data Sets
Cavallo, Alberto. "Scraped Data and Sticky Prices." Review of Economics and Statistics 100, no. 1 (March 2018): 105–119.
- December 2019
- Article
Invest in Information or Wing It? A Model of Dynamic Pricing with Seller Learning
By: Guofang Huang, Hong Luo and Jing Xia
Pricing idiosyncratic products is often challenging because the seller, ex ante, lacks information about the demand for individual items. This paper develops a model of dynamic pricing for idiosyncratic products that features the optimal stopping structure and a seller... View Details
Keywords: Dynamic Pricing; Idiosyncratic Products; Item-specific Demand; Demand Uncertainty; Active Seller Learning; The Value Of Information; Price; Information; Value; Learning
Huang, Guofang, Hong Luo, and Jing Xia. "Invest in Information or Wing It? A Model of Dynamic Pricing with Seller Learning." Management Science 65, no. 12 (December 2019): 5556–5583.
- July 2014 (Revised November 2014)
- Background Note
The Structure and Functioning of the Fashion Industry
By: Mukti Khaire and Hannah Catzen
Fashion is the quintessential social-consumption good; all consumers comply with or react to fashion. Although very few consumers actually control trends, virtually every consumer is affected by fashion and contributes to it by adopting or rejecting popular styles. A... View Details