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(10,824)
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- Research (7,135)
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- Faculty Publications (5,586)
Show Results For
- All HBS Web
(10,824)
- People (29)
- News (2,626)
- Research (7,135)
- Events (48)
- Multimedia (295)
- Faculty Publications (5,586)
- 1980
- Article
The Usefulness of Marketing Information in Decision Making: An Empirical Study of Market Research Projects
By: Rohit Deshpandé
Deshpandé, Rohit. "The Usefulness of Marketing Information in Decision Making: An Empirical Study of Market Research Projects." Proceedings of the Annual Meeting of the Southern Marketing Association (1980): 482–485.
- 1989
- Other Unpublished Work
The Development and Production of Missiles and Ships - HBS Analysis and Decision Case
By: J. Ronald Fox
- August 2015
- Article
Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making
By: Uma R. Karmarkar, Baba Shiv and Brian Knutson
Price is a key factor in most purchases, but it can be presented at different stages of decision making prior to a purchase. We examine the sequence-dependent effects of price and product information on the decision-making process at both neural and behavioral levels.... View Details
Keywords: fMRI; Retail Promotion; Purchase Decisions; Price; Value; Decision Choices and Conditions; Consumer Behavior; Product Marketing; Retail Industry
Karmarkar, Uma R., Baba Shiv, and Brian Knutson. "Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making." Journal of Marketing Research (JMR) 52, no. 4 (August 2015): 467–481.
- 2024
- Working Paper
Should I Stay or Should I Disclose? How Omission Bias Guides Our Disclosure Decisions
By: Elinora Pentcheva and Leslie John
- 2015
- Conference Presentation
The Strategic Bystander: Recursive Theory of Mind and Common Knowledge in Decisions to Help
By: J. De Freitas, K. A. Thomas, P. DeScioli and S. Pinker
- October 2012 (Revised February 2014)
- Teaching Note
Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A) and (B)
By: Juan Alcácer
The case is used in Harvard Business School's (HBS) elective course "Competing Globally" as the first case in the third module (see "Competing Globally: Course Note for Instructors," HBS No. 713-422). As the first case in the module, it introduces the framework to... View Details
- September 2023 (Revised January 2024)
- Case
AB InBev: Brewing Up Forecasts during COVID-19
By: Mark Egan, C. Fritz Foley, Esel Cekin and Emilie Billaud
In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a workforce of 160,000 in 2020, AB InBev... View Details
Keywords: Beer; Forecasting; COVID-19; Decision; Forecasting and Prediction; Analytics and Data Science; Crisis Management; Decisions; Financing and Loans; Investment Return; Resource Allocation; Distribution; Production; Business Processes; Strategic Planning; Health Pandemics; Digital Transformation; Markets; Food and Beverage Industry; Belgium; Europe; Latin America; North and Central America
Egan, Mark, C. Fritz Foley, Esel Cekin, and Emilie Billaud. "AB InBev: Brewing Up Forecasts during COVID-19." Harvard Business School Case 224-020, September 2023. (Revised January 2024.)
- 01 Dec 1986
- Conference Presentation
A Group Decision Support System for Idea Generation and Issue Analysis in Organization Planning
By: L. M. Applegate, B. R. Konsynski and J. F. Nunamaker
- April 5, 2016
- Other Article
An Interview with Raffaella Sadun: "Information" vs. "Communication:" The Battle to Influence Decision Making
By: Raffaella Sadun and Frieda Klotz
I explain how two traditionally connected technologies may appear to pull organizations in opposing directions. View Details
Sadun, Raffaella, and Frieda Klotz. An Interview with Raffaella Sadun: "Information" vs. "Communication:" The Battle to Influence Decision Making. Art. 57407. MIT Sloan Management Review (website) (April 5, 2016).
- October 2020 (Revised May 2023)
- Exercise
SenseAim Technologies: Pricing to Win
By: Elie Ofek, Eyal Biyalogorsky, Marco Bertini and Oded Koenigsberg
This exercise serves to help students understand the proper role and use of costs in a firm’s pricing decisions. The exercise is designed such that the learning of students evolves across a classroom session, starting from understanding which costs are relevant when... View Details
Ofek, Elie, Eyal Biyalogorsky, Marco Bertini, and Oded Koenigsberg. "SenseAim Technologies: Pricing to Win." Harvard Business School Exercise 521-049, October 2020. (Revised May 2023.)
- May 2017
- Article
Experimental Evidence of Pooling Outcomes Under Information Asymmetry
By: William Schmidt and Ryan W. Buell
Operational decisions under information asymmetry can signal a firm's prospects to less-informed parties, such as investors, customers, competitors, and regulators. Consequently, managers in these settings often face a tradeoff between making an optimal decision and... View Details
Keywords: Behavioral Decision Research; Information Asymmetry; Signaling; Decision Choices and Conditions; Alignment
Schmidt, William, and Ryan W. Buell. "Experimental Evidence of Pooling Outcomes Under Information Asymmetry." Management Science 63, no. 5 (May 2017): 1586–1605.
- 1988
- Other Unpublished Work
Structure of the U.S. Government Decision Making Process - HBS Technical Note - See professor
By: J. Ronald Fox
- 1 Feb 2008
- Lecture
The Devil Wears Prada: The Effect of Exposure to Luxury Goods on Ethical Decision Making
By: Roy Y.J. Chua and X. Zou
- summer 2001
- Article
The Impact of Activity-Based Costing on Managerial Decisions at Insteel Industries - A Field Study
By: V.G. Narayanan and Ratna G. Sarkar
Narayanan, V.G., and Ratna G. Sarkar. "The Impact of Activity-Based Costing on Managerial Decisions at Insteel Industries - A Field Study." Journal of Economics & Management Strategy 11, no. 2 (summer 2001).
- 2006
- Working Paper
Too Hot to Handle? Engaging in Hot Conflict to Make Better Decisions and Build Resilient Management
By: Amy C. Edmondson and Diana M. Smith
- September–October 2022
- Article
Case Study: What's the Right Career Move After a Public Failure?
By: Jon M. Jachimowicz and Francesca Gino
“Reunions are for happy people,” Mariani Kallis said to her friend Whitney on the phone. “I’m not going.” “Come on, it won’t be the same without you,” Whitney pleaded. “Besides, no one is happy right now. Everyone’s life is a mess.”
“I’m pretty sure none of our... View Details
Jachimowicz, Jon M., and Francesca Gino. "Case Study: What's the Right Career Move After a Public Failure?" Harvard Business Review 100, no. 5 (September–October 2022): 144–149.
- November 2021
- Article
Venture Capitalists and COVID-19
By: Paul A. Gompers, Will Gornall, Steven N. Kaplan and Ilya A. Strebulaev
We survey over 1,000 institutional and corporate venture capitalists (VCs) at more than 900 different firms to learn how their decisions and investments have been affected by the COVID-19 pandemic. We compare their survey answers to those provided by a large sample of... View Details
Keywords: Investment Decisions; COVID-19 Pandemic; Impact; Health Pandemics; Venture Capital; Investment; Decision Making; Surveys
Gompers, Paul A., Will Gornall, Steven N. Kaplan, and Ilya A. Strebulaev. "Venture Capitalists and COVID-19." Journal of Financial and Quantitative Analysis 56, no. 7 (November 2021).