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Show Results For
- All HBS Web
(12,709)
- People (50)
- News (3,143)
- Research (7,048)
- Events (30)
- Multimedia (176)
- Faculty Publications (4,896)
- 18 Apr 2023
- Research & Ideas
The Best Person to Lead Your Company Doesn't Work There—Yet
Companies looking for the best possible leaders—and leaders looking to become CEOs—would do well to heed the model of private-equity (PE) backed companies, which often look outside their ranks when hiring for the top job and see excellent... View Details
- Web
Managing Customers for Growth - Course Catalog
companies on customer acquisition, retention, and monetization strategies. Investors and Analysts evaluating business growth trajectories and... View Details
- September 1993
- Article
Maximizing the Utility of Customer Product Testing: Beta Test Design and Management
By: R. J. Dolan
- 01 Oct 2020
- Video
Wendy Tsu - Product and Customer Discovery - Pain Points, Version 2
- 24 Apr 2013
- News
A pop-up city becomes an 80 million person laboratory
- 23 Jan 2020
- News
Digital Transformation’s Emerging Effect on Customer Expectations
- 11 Aug 2014
- Blog Post
Create a Personalized Approach to Recruiting through Company Appointments
Company Appointments allow you to connect with students on an individual or small group basis. Students get to know you and your recruiting structure through a less formal setting which can be a great avenue to evaluate how a student will... View Details
- June 2016 (Revised January 2018)
- Case
Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers
By: Thales S. Teixeira and Morgan Brown
By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two Sided Markets; Digital Platforms; Marketing; Digital Marketing; Growth Management; Service Industry
Teixeira, Thales S., and Morgan Brown. "Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers." Harvard Business School Case 516-108, June 2016. (Revised January 2018.)
- 10 Jul 2017
- Op-Ed
Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos
Consumers delight in using smartphones to record their experiences and surroundings, but for businesses, such devices present tricky challenges. Suppose a customer encounters a hair in her food, a spill in... View Details
- 10 May 2018
- News
Google sells the future, powered by your personal data
- 29 Oct 2014
- News
The Value of Keeping the Right Customers
- Web
Using Personal Devices for HBS Business | Information Technology
Personal Device Requirements Any device which will be used for HBS business or connect to HBS systems, data must adhere to the requirements listed in the Minimum Security Responsibilities: Computers and... View Details
- July – August 1996
- Article
Manage Marketing by the Customer Equity Test
By: Robert C. Blattberg and J. A. Deighton
Blattberg, Robert C., and J. A. Deighton. "Manage Marketing by the Customer Equity Test." Harvard Business Review 74, no. 4 (July–August 1996): 136–144.
- March 1991 (Revised October 2022)
- Background Note
Beyond the Myth of the Perfect Mentor: Take Charge and Build Your Personal Board of Directors
By: Linda A. Hill, Nancy A Kamprath and Leticia Garcia
Instead of embarking on an odyssey for the perfect mentor, individuals should pursue a strategy of building a network of developmental relationships. In this note, we explore the process by which such a network can be established and cultivated: 1) What functions can... View Details
Hill, Linda A., Nancy A Kamprath, and Leticia Garcia. "Beyond the Myth of the Perfect Mentor: Take Charge and Build Your Personal Board of Directors." Harvard Business School Background Note 491-096, March 1991. (Revised October 2022.)
- 2000
- Article
The Consequences of Customization on the Use of Management Accounting Systems
By: J. Bouwens and Margaret A. Abernethy
The understanding of the antecedent conditions influencing the design of management accounting systems (MASs) is very limited. In recent years, significant research attention has been devoted to understanding how different strategic priorities influence these systems.... View Details
Bouwens, J., and Margaret A. Abernethy. "The Consequences of Customization on the Use of Management Accounting Systems." Accounting, Organizations and Society 25, no. 3 (April 2000): 221–241.
- 8 Aug 1990 - 12 Aug 1990
- Conference Presentation
Multidimensional Scaling of DSM-III Personality Disorders in Two Populations
By: W. B. Simpson, M. J. Lyons, L. Young and M. T. Tsuang
- 2009
- Book
Reorganize for Resilience: Putting Customers at the Center of Your Organization
By: Ranjay Gulati
In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say they're "customer focused," but they don't deliver solutions to customers' thorniest problems. Why?... View Details
Keywords: Competency and Skills; Customer Focus and Relationships; Profit; Organizational Culture; Organizational Structure; Cooperation
Gulati, Ranjay. Reorganize for Resilience: Putting Customers at the Center of Your Organization. Harvard Business Press, 2009.