Customer Value and Value Chain - Publications - Faculty & Research

08 Jan 2019
First Look

New Research and Ideas, January 8, 2019

uses the K-means clustering technique to identify groups of customers who have purchased any number of 32 specific “deals” Booth offered over the year, differentiated by the wine varietal as well as its country of origin View Details

Keywords: Dina Gerdeman

25 Sep 2018
First Look

New Research and Ideas, September 25, 2018

from Medical Device Recalls By: Ball, George P., Jeffrey T. Macher, and Ariel Dora Stern Abstract—When innovations are successfully commercialized into new products, they can create value for both consumers... View Details

Keywords: Dina Gerdeman

Web

Stata Temporary Files and Stata Tmp - Research Computing Services

already exists, which in this case should not. Note: you will not be able to use the Application drop-down menus in NoMachine to run Stata and also redirect temporary file use for that session, as there is no way to set the STATATMP View Details

31 Aug 2021
Book

Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate

supplies in the 1980s. "As the rise and fall of De Beers exemplifies, while a diamond may be forever, power is not." But in recent years, competition from other diamond sellers has increased, providing View Details

Keywords: by Jay Fitzgerald

01 Dec 2020
News

New Releases: Alumni and Faculty Books

rules of commerce: Instead of selling the “means” (their products and services), they adopt innovative revenue models to pursue “ends” (actual outcomes). They show that paying by the pill, semester, food item, vehicle, or show does not... View Details

Keywords: Margie Kelley

07 Aug 2012
Research & Ideas

Off and Running: Professors Comment on Olympics

create additional value. That means viewing customers as partners in value creation—a collaboration that increases customers' engagement and taps their insights about the View Details

Keywords: Re: Multiple Faculty; Sports

December 2018
Case

Choosy

By: Jeffrey J. Bussgang and Julia Kelley

Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages.... View Details

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30 Nov 2016
What Do You Think?

How Do Leaders Manage the Tension Between Pride and Arrogance?

contributor to organization arrogance. What do you think? ORIGINAL POST: Some would say that the most important task of leadership is that of leading change. Others maintain that it’s the job of fine-tuning and preserving an... View Details

Keywords: by James Heskett

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

contest. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54708 June 2018 Management Science Personal and Social Usage: The Origins of Active Customers and Ways... View Details

Keywords: Dina Gerdeman

October 2021 (Revised December 2021)
Case

Customer-Centric Design with Artificial Intelligence: Commonwealth Bank

By: Karim R. Lakhani, Yael Grushka-Cockayne, Jin Hyun Paik and Steven Randazzo

As Commonwealth Bank (CommBank) CEO Matt Comyn delivered the full financial year results in August 2021 over videoconference, it took less than two minutes for him to make his first mention of the organization's Customer Engagement Engine (CEE), the AI-driven customer... View Details

Keywords: Artificial Intelligence; Customer-centricity; Banks and Banking; Customer Focus and Relationships; Technological Innovation; Transformation; Organizational Change and Adaptation; Performance; AI and Machine Learning; Financial Services Industry; Australia

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01 Sep 2018
News

September 2018 Alumni and Faculty Books

leaving their survival uncertain. Minorities are falling prey to an Islamist ideology that conveys values and customs diametrically opposed to European ones. Terrorist acts... View Details

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54899 forthcoming Management Science How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework By: Chung, Doug J., Byungyeon Kim, and Byoung G. Park Abstract—... View Details

Keywords: Dina Gerdeman

16 Apr 2019
First Look

New Research and Ideas, April 16, 2019

including patients, physicians, employers, insurance companies, and the government need to recognize that value is best defined as “a given health outcome per dollar of cost expended.” In this article, we... View Details

Keywords: Dina Gerdeman

02 Oct 2018
First Look

New Research and Ideas, October 2, 2018

are robust to alternative model specifications and sample selection procedures. We demonstrate that an optimal pricing policy should take into consideration the potential costs of two types of strategic View Details

Keywords: Dina Gerdeman

30 Apr 2019
First Look

New Research and Ideas, April 30, 2019

gender diversity, and this might then affect whether or not diversity leads to stronger outcomes. In a recent study of 1069 leading firms across 35 countries and 24 industries, researchers found that gender... View Details

Keywords: Dina Gerdeman

25 Mar 2011
Working Paper Summaries

How Do Incumbents Fare in the Face of Increased Service Competition?

Keywords: by Ryan W. Buell, Dennis Campbell & Frances X. Frei; Banking

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

earlier, Freed-Finnegan and Wall had founded Index after observing the technological advantages that Amazon and other online retailers had over brick-and-mortar retailers. Index’s first product was a View Details

Keywords: Dina Gerdeman

23 Apr 2019
First Look

New Research and Ideas, April 23, 2019

academic literature and many management testimonials advocating a broader conception of corporate purpose—one that addresses the interests of firms’ multiple constituencies and the well-being of their... View Details

Keywords: Dina Gerdeman

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

theoretical prediction using a novel methodology based on the classic gravity equation in economics and measures of knowledge distance. Using a custom dataset of patents filed by all global subsidiaries of... View Details

Keywords: Dina Gerdeman

February 1997 (Revised July 2001)
Background Note

Introduction to Activity-Based Costing

By: Robert S. Kaplan

Introduces the fundamental notions of activity-based costing (ABC). Motivates ABC by means of a simple example, a single and a diversified pen factory. Proceeds to show how ABC assigns costs more accurately to products and customers by: 1) identifying the activities... View Details

Keywords: Activity Based Costing and Management

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