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- All HBS Web (828)
- Faculty Publications (132)
- 16 Oct 2007
- First Look
First Look: October 16, 2007
that information disclosure is particularly likely to spur responses from firms whose legitimacy is threatened (and thus are shamed) and face lower-cost opportunities to respond (and thus are particularly able). Testing this by examining... View Details
Keywords: Sean Silverthorne
- 20 Dec 2016
- First Look
December 20, 2016
artificial worlds for hypothesis testing and theory building. Agent-based models (ABMs) offer unprecedented control and statistical power by allowing researchers to precisely specify the behavior of any number of agents and observe their... View Details
Keywords: Carmen Nobel
- 01 Sep 2011
- News
Coming Full Circle
Image by John Weber Related Links Featured research: "Think Customers Hate Waiting? Not so Fast..." Read Director John Korn's blog Did you know? HBS alumni include... As an assistant professor at Columbia Business School, Modupe Akinola... View Details
- 05 May 2009
- First Look
First Look: May 5, 2009
knowledge. Using a multi-method field study across two professional service firms to refine and test the proposed model, I also find that only the use of client-specific expertise (not the expertise of high-status members) enhances... View Details
Keywords: Martha Lagace
- 01 Apr 2001
- News
New Ventures New Gains
realities. “In recent years, the student appetite for entrepreneurial ventures has increased significantly,” says HBS professor of management practice Myra M. Hart, who has studied the career trends of HBS graduates. “The contest gives them an excellent opportunity to... View Details
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
different work patterns and decision rules required in the new business. Print reps were used to selling in long cycles, to an established customer base, with a generic, nontargeted advertising product. Online advertising View Details
Keywords: by Clark Gilbert & Joseph L. Bower
- 14 Nov 2005
- Research & Ideas
How Can Start Ups Grow?
The track record is well known and sobering for any entrepreneur: 90 percent of all new ventures fail. It's not hard to see why. Start-ups often lack vital resources, must compete against established companies, and have little or no track record with which to woo View Details
- 28 Jul 2016
- Op-Ed
Where is TripAdvisor for Doctors?
Consumers do not bounce from doctor to doctor nearly as often and therefore lack comparative expertise. In many cases, they develop relationships with their caregivers that render their reviews idiosyncratic. 6. Fear of Reprisal. Hotel reviews are numerous and... View Details
- 06 Nov 2013
- What Do You Think?
Is Top-Down Resource Allocation on the Rise?
under fire. Among the reasons were lack of demand from existing customers (not always the best ones to ask) for disruptive technologies and the kiss of death for new ideas in large organizations; the fear among business unit managers that... View Details
Keywords: by James Heskett
- 01 Jan 2003
- News
Charles O. Rossotti, MBA 1964
LIFELONG IMPACT OF HBS "What stood out for me initially was the first-year section, where I made some of my closest friends and thrived in the give-and-take of class discussions. I loved the case method as a process for testing ideas. It... View Details
- 01 Mar 2009
- News
Your Taxi Is Waiting
available until late 2006, and Herp figured the small turboprop would be a good means of testing his idea in the marketplace. Linear Air began by offering point-to-point service to over 500 cities in the Northeast, the Mid-Atlantic,... View Details
- 20 Feb 2007
- First Look
First Look: February 20, 2007
of miscommunication among experimenters and theorists about how to evaluate a theory that can be rejected by sufficient data, but may nevertheless be a useful approximation. A standard experimental design reports whether a general theory can be rejected on an... View Details
Keywords: Martha Lagace
- 23 Mar 2010
- First Look
First Look: March 23
paper uses data from the 1983 Survey of Consumer Finances to test the relationship between the banks' market power and households' self-reported levels of credit constraints. The 1983 Survey was the last to identify households' geographic... View Details
Keywords: Martha Lagace
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
Your patient health care data is most likely scattered throughout the medical universe, in everything from notes scribbled by various doctors to test results resting in far-flung computer systems. So when medical professionals need to... View Details
- 01 Jun 1999
- News
A Random Sampling of HBS Graduates in the News
who spend a lot of time in their cars. Recently, Chen and Searle began market tests for *CD ("Star CD"), their new cellular-phone service that identifies songs and artists for listeners who call wanting to know more about the music... View Details
Keywords: Nancy O. Perry
- 27 Jun 2017
- First Look
First Look at New Research and Ideas, June 27
wide array of robustness tests that address the concerns expressed by AS2016. Our empirical findings reinforce the conclusions of CW2013. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52775 Inventory Management for... View Details
Keywords: Sean Silverthorne
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
advantage. To find out what works, Teixeira went directly to consumers, partnering with the MIT Media Lab and Waltham, MA-based Affectiva, which has developed the first online facial tracking system for testing advertising. The research... View Details
- 28 Aug 2006
- Research & Ideas
Online Match-Making with Virtual Dates
missing." What's missing is that subtle, essential information that emerges when you actually meet someone. Enter Virtual Dates, the solution they propose to improve online dating services. Making The Connection Here's how it works: After two dating-service View Details
- 13 Nov 2018
- First Look
New Research and Ideas, November 13, 2018
outsiders? We study this question in the context of the first Great Migration (1915–1930), when 1.5 million African Americans moved from the U.S. South to urban centers in the North, where 30 million Europeans had arrived since 1850. We View Details
Keywords: Dina Gerdeman
- 01 Dec 2015
- News
Launch Codes
“Too often, they’ll design something for what they think their customers’ needs are, and they haven’t developed plans to test these assumptions.” #2 Aiming for perfection: “You want to go to market with a minimally viable product and get... View Details
Keywords: Dan Morrell