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- All HBS Web (1,201)
- Faculty Publications (240)
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Departments | Employment
communications teams) Business Operations & Finance (includes gift processing and technology) Customer Base Alumni, Dean, Faculty and colleagues around the School and University Culture External Relations is... View Details
- October 2022 (Revised September 2023)
- Supplement
SolarWinds Confronts SUNBURST (B)
By: Frank Nagle, George A. Riedel, William R. Kerr and David Lane
Supplements the (A) case, describing actions taken by SolarWinds as well as by regulatory agencies in the aftermath of the immediate crisis. The case also includes reflections by SolarWinds managers on the choices they made with respect to disclosure, media relations,... View Details
Keywords: Cyberattacks; Cybersecurity; Corporate Disclosure; Crisis Management; Customer Focus and Relationships; Legal Liability; Governance Compliance; Business and Government Relations; Information Technology Industry; United States
Nagle, Frank, George A. Riedel, William R. Kerr, and David Lane. "SolarWinds Confronts SUNBURST (B)." Harvard Business School Supplement 723-368, October 2022. (Revised September 2023.)
- 12 Mar 2018
- Op-Ed
Op-Ed: Why BlackRock CEO Larry Fink Is Not a Socialist
difference through their work. If they can align their personal purpose with the company’s purpose, there is a congruence that inspires them to do superior work, create great products and innovations, achieve the highest quality, and provide View Details
- 04 Mar 2016
- Research & Ideas
Is E-commerce at Risk in Apple's Security Dispute with the FBI?
vital for the structure of e-commerce and that’s the broader issue" Q: Is there a distinction to be made here between Apple protecting its own commercial interests and protecting customer security more broadly? A: Apple is making two... View Details
- 01 Jun 1997
- News
New Releases
demand, and on pleasing the best customers - can ultimately weaken a strong firm. In The Innovator's Dilemma, Christensen shows how significant breakthroughs in products and services are often initially rejected by mainstream View Details
- 01 Jun 2002
- News
History Matters
History shows us that when economic times are tough, customer relations are more important than ever, according to HBS professor Nancy Koehn. In “Chasing Dreams during Troubled Times: Lessons from the Past”... View Details
- 01 Jun 2017
- News
Inbox: From Das’s Desk
When Dean Nohria asked me to take over the role of Senior Associate Dean for External Relations from Bill Sahlman last July, I realized it was not going to be an easy task. Not only is Bill a giant in the world of academics, but he is... View Details
Keywords: Das Narayandas
- Web
Online Entrepreneurial Marketing Course | HBS Online
who your business’s early adopters are to begin generating customer personas and related buyer journeys. Identify an organization’s key stakeholders making purchasing decisions and where to intercept them.... View Details
- 11 Dec 2017
- News
Growing from Within
therefore I pay close attention to our people metrics, particularly those relating to crew retention. In addition, we also want to know what our customers are telling us and experiencing at the restaurants... View Details
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
integrated report for 2008. Of course, One Report is not a panacea or silver bullet solution to making sustainability more than a public relations campaign or resolving the complex issues regarding improving corporate disclosure for all... View Details
Keywords: by Martha Lagace
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
Business, Aaron Chatterji, call “CEO activism,” in which corporate executives speak out about social or environmental issues not obviously related to their core businesses. “What prompted this research is that we kept observing instances... View Details
- 01 Mar 2006
- News
The Real Conflict
competing operations, driving employees toward public welfare systems, and creating urban sprawl. The savings to Wal-Mart customers appears large in relation to the surplus that it passes on to its... View Details
- 19 Apr 2011
- First Look
First Look: April 19
team to deliver a highly customized solution that absolutely requires Julia's expertise. This case presents an opportunity for students to analyze two prevailing aspects of organizational life: working in teams and working under pressure.... View Details
Keywords: Sean Silverthorne
- 01 Apr 2000
- News
Rethinking Call Centers: Effective Delivery of Service is Key
call centers, with their attendant voice response units, need not be frustrating. When a company manages its call center well, effectively linking a triad of service, information technology, and internal processes, both the customer and... View Details
- 20 Aug 2018
- Research & Ideas
Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All
marketing chicanery almost by accident. He was working on a related project involving a major US-based clothing and accessories brand (he can’t say which), when he noticed something odd happening at their outlet stores. “They never even... View Details
- 01 Mar 2025
- News
On The Case: The Base Factor
In her research as a marketing modeler, Professor Eva Ascarza focuses on understanding customers—and predicting, in particular, who will be a good one and how best to retain them. Without customers, obviously, there is no business. That could also be the tagline for... View Details
Keywords: Jen McFarland Flint
- September 1993 (Revised January 1997)
- Case
Serengeti Eyewear: Entrepreneurship Within Corning, Inc.
By: David A. Garvin and Jonathan West
An entrepreneurial division within Corning, Serengeti Eyewear, has grown rapidly in its brief 10-year history. Now it must decide whether to launch a new line of sunglasses and take on the industry leader. The company has prospered by developing and cultivating... View Details
Keywords: Organizational Design; Management Style; Competitive Strategy; Customer Relationship Management; Employee Relationship Management; Business and Stakeholder Relations; Talent and Talent Management; Corporate Entrepreneurship; Manufacturing Industry
Garvin, David A., and Jonathan West. "Serengeti Eyewear: Entrepreneurship Within Corning, Inc." Harvard Business School Case 394-033, September 1993. (Revised January 1997.)
- Web
Learn with Baker Library: Corporate Reports & Filings for Researchers | Baker Library
Help Center Learn with Baker Library: Corporate Reports & Filings for Researchers Learn With Baker Library is a library service that provides customized e-learning modules covering topics from in-depth database overviews, library resource... View Details
- Fast Answer
Bloomberg: company information
quotes from the foreign exchanges on which an equity trades. RELS for related securities (equity, debt, preferred, money market securities). RV for relative value for customized peer group analysis. SI for... View Details
- Web
Souvenirs & Novelties - The Art of American Advertising
The Art of “Posting” Brand Name Management A Marketing Revolution “The province of the advertising novelty is to present to the customer . . . something of a tangible or more or less permanent value.” Fowler’s Publicity Encyclopedia ,... View Details