Publications

19 May 2011
Research & Ideas

Empathy: The Brand Equity of Retail

There's a famous line from the movie The Godfather, which is often repeated in corporate settings: "This is business, not personal." Ironically, though, that statement is actually bad business advice. During the Consortium for Operational... View Details

Keywords: by Carmen Nobel; Health

17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

patient satisfaction, and problems with patient safety. Nearly all U.S. health care organizations have used similar evidence to justify their investments in safety and quality. Herein, we provide conservative formulas based on readily... View Details

Keywords: Sean Silverthorne

December 2006 (Revised August 2009)
Case

Disney Consumer Products: Marketing Nutrition to Children

By: David E. Bell and Laura Winig

In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to... View Details

Keywords: Age; Nutrition; Brands and Branding; Corporate Social Responsibility and Impact; Partners and Partnerships; Social Issues; Consumer Products Industry; Food and Beverage Industry

24 Feb 2009
First Look

First Look: February 24, 2009

distribution services (GDSs)—such as SABRE—to reach travel agents. But GDSs held significant tactical advantages. For example, GDSs had signed long-term exclusive contracts with the corporate customers who were American's best customers.... View Details

Keywords: Martha Lagace

25 Oct 2016
First Look

October 25, 2016

companies committed to making positive contributions to health and wellness. Focusing on four interconnected areas of corporate impact, it not only discusses the business imperative of promoting a healthier... View Details

Keywords: Sean Silverthorne

02 Nov 2016
What Do You Think?

Are Employees Becoming Job 'Renters' Instead of 'Owners'?

decline in job ownership. Leadership took a large share of the blame. J Mac’s comment was typical of several: “I think the ‘job renter’ behavior is the result of the ‘management takes all’ culture in today’s corporations ” Ed Hare... View Details

Keywords: by James Heskett

06 May 2015
What Do You Think?

Are You Ready for Personalized Predictive Analytics?

that some giant computers controlled by big corporations and institutions know better than they do about what they will be doing in (the) future and what they'll become They might turn into poor, weak machines themselves , abiding by what... View Details

Keywords: by James Heskett

19 Jan 2011
First Look

First Look: Jan. 18

insolvency in 2008, many experts laid the blame at the feet of corporate boards. But insufficient board oversight is a problem that had supposedly been solved in 2002. As the United States reeled from the blatant failures of View Details

Keywords: Sean Silverthorne

October 1991 (Revised August 2000)
Case

Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)

By: V. Kasturi Rangan and Frank V. Cespedes

Becton Dickinson, a phenomenally successful company with an 80% market share in the blood collection needles and syringes market faces a change in the customer buying environment (cost containment pressures at hospitals). This forces a reevaluation of the company's... View Details

Keywords: Business Divisions; Customer Satisfaction; Demand and Consumers; Market Participation; Distribution Channels; Success; Corporate Strategy; Value Creation; Health Industry

02 Jul 2015
Op-Ed

The Future of the Greek Economy

L.E. Simmons Faculty Fellow at HBS. He joined the HBS faculty after holding leadership positions in the European capital markets groups of Goldman Sachs, Morgan Stanley, and Merrill Lynch and has broad experience in the areas of corporate... View Details

Keywords: by Laura Alfaro, Dante Roscini & George Serafeim; Banking

05 Oct 2016
What Do You Think?

Can the US Economy Regain the Growth and Prosperity of the Past?

he said "our best policy is to promote economic liberty so that individuals and corporations can adjust to changes in society, technology, the economy, the environment and politics stop trying to make government the engine of growth,... View Details

Keywords: by James Heskett

28 May 2014
Research & Ideas

Building Histories of Emerging Economies One Interview at a Time

The corporate histories of Apple, Coca-Cola, and Honda are well-documented stories that offer a window into the nuances of business in a particular place, at a particular time. As such, they're invaluable resources for research that... View Details

Keywords: by Julia Hanna

June 2020 (Revised February 2021)
Supplement

Accounting for Leases at American Airlines (B)

By: Jonas Heese, Gerardo Pérez Cavazos and Julia Kelley

This is a supplement to the “Accounting for Leases at American Airlines (A)” case. The (B) case describes American Airlines’ financial results for the first quarter of 2020, as well as the continuing effects of coronavirus on the airline industry. View Details

Keywords: Accounting; Financial Reporting; Financial Statements; Finance; Governance; Corporate Accountability; Corporate Governance; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Leasing; Health Pandemics; Accounting Industry; Air Transportation Industry; North and Central America; United States

April 2025
Case

Campbell's Recipe for Advancing School Nutrition

By: Hise O. Gibson, F. Christopher Eaglin and Ai-Ling Jamila Malone

In 2021, The Campbell’s Company launched Full Futures, a collective impact initiative aimed at advancing school nutrition environments in underserved communities. The program started in Camden, NJ—home to Campbell’s headquarters—and later expanded to Charlotte, NC, and... View Details

Keywords: Strategy; Leadership; Corporate Social Responsibility and Impact; Education; Health; Nutrition; Social Enterprise; Relationships; Business and Community Relations; Decision Making; Operations; Food and Beverage Industry; New Jersey; North Carolina; Pennsylvania