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  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

Malloy, and Felicia Marston Abstract Comparing two snapshots of the historical I/B/E/S database of research analyst stock recommendations, taken in 2002 and 2004 but each covering the same time period 1993-2002, we identify 54,729 ex-post... View Details
Keywords: Martha Lagace
  • 12 Dec 2012
  • Research & Ideas

Power to the People: The Unexpected Influence of Small Coalitions

interview. "The start of properly regulating the economy is to understand how regulation is made, and this means forgetting what we thought we knew about the weakness of groups." A consumer policy expert, Trumbull wrote Strength in... View Details
Keywords: by Kim Girard
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

Association for Consumer Research The Functional Alibi By: Keinan, Anat, Ran Kivetz, and Oded Netzer Abstract—Spending money on hedonic luxuries often seems wasteful, irrational, and even immoral. We propose... View Details
Keywords: Sean Silverthorne
  • Research Summary

Overview

Grant uses a combination of laboratory and field experiments to harness consumers' cognitive and affective resources to increase their well-being. Consumers make countless daily decisions in the pursuit of happiness -- whether and how to spend or save their money, what... View Details
Keywords: Well-being; Judgment And Decision Making; Health; Prosocial Behavior
  • 07 Jan 2002
  • Research & Ideas

How Marketing Can Reduce Worldwide Poverty

spur agriculture. Or the supermarket going up in the inner city. What can a marketing background say to you when your goal is not to sell Coca-Cola, but to offer a better existence to people on the edge? That's the puzzle facing HBS professor V. Kasturi... View Details
Keywords: by Martha Lagace
  • Research Summary

Overview

ECONOMICS OF THE ADVERTISING AND MARKETING SERVICEC INDUSTRY

Professor Silk’s recent research has been focused on the economics of the advertising and marketing services industry. He has conducted econometric studies of the effects of scale and scope on the... View Details

  • January – February 2011
  • Article

'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers

By: Elie Ofek, Zsolt Katona and Miklos Sarvary
The Internet has increased the flexibility of retailers, allowing them to operate an online arm in addition to their physical stores. The online channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also... View Details
Keywords: Price; Profit; Marketing Channels; Consumer Behavior; Online Technology; Retail Industry
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    Ray A. Goldberg

    A native of North Dakota, Dr. Goldberg received his A.B. from Harvard University in 1948, his MBA from the Harvard Graduate School of Business Administration in 1950 and his Ph.D. in Agricultural Economics from the University of Minnesota in 1952.

    ... View Details

    Keywords: agribusiness; agriculture; fast food; food; food processing; forest products; grocery; high technology; information; restaurant; retailing; soft drink; textiles; tobacco; transportation; wholesale; wine
    • 01 Mar 2016
    • First Look

    March 1, 2016

    profitably through acquisitions and organically for two decades. In late 2015, Hain faced challenges on several fronts. First, new consumers were interested in these products, and these consumers had... View Details
    Keywords: Sean Silverthorne

      Regina E. Herzlinger

      Regina E. Herzlinger is the Nancy R. McPherson Professor of Business Administration at the Harvard Business School. She was the first woman to be tenured and chaired at Harvard Business School and serve on many established and start-up corporate health care/medical... View Details

      Keywords: health care; insurance industry; medical devices; retailing; digital health
      • 18 May 2015
      • Research & Ideas

      Advertisers Get Serious About Playing With Their Brands

      the researchers recently wrote in a GfK Marketing Intelligence Review article called "Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web." In the last decade, marketers have used digital media... View Details
      Keywords: by Dina Gerdeman; Advertising
      • 10 Sep 2014
      • HBS Seminar

      Ben Edelman, Harvard Business School

      • 10 Jan 2011
      • Research & Ideas

      Is Groupon Good for Retailers?

      may file for an initial public offering by the end of 2011, according to the New York Times. "Groupon has attracted remarkable interest," says Harvard Business School professor Benjamin G. Edelman. "With the economy lagging, View Details
      Keywords: by Carmen Nobel; Advertising; Technology
      • 21 Mar 2016
      • HBS Case

      Can Customer Reviews Be 'Managed?'

      Research says 85 percent of people will make a purchase after reading online reviews about a product or service. This has had huge implications for the hotel industry and helps explain why TripAdvisor, a massive repository of... View Details
      Keywords: by Brian Kenny; Advertising; Travel
      • Research Summary

      Retailing: Past, Present, and Future

      Walter J. Salmon is working on several retailing-related research and course development projects, including a study (with Gwen K. Ortmeyer) of the evolution and future of American department stores, and a case book (with DAVID E. BELL) for use in graduate... View Details
      • 05 Mar 2019
      • HBS Seminar

      Nailya Ordabayeva, Boston College

      • Teaching Interest

      Managing Service Operations - MBA Elective Curriculum

      By: Ryan W. Buell

      World-class service organizations deeply understand the needs and behaviors of their customers, and design, manage, and improve their operating models accordingly. This course investigates the distinct challenges inherent in leading service operations, which make up... View Details

      Keywords: Service Delivery; Customer Satisfaction; Customer Loyalty; Quality; Employees; Service Models; Service Industry
      • 22 Jan 2001
      • Research & Ideas

      Control Your Inventory in a World of Lean Retailing

      inventory needs. Take, for example, a large American manufacturer of men's blazers. As part of our research into lean retailing, we tracked the demand for different sizes of a blue blazer. Far from a trendy fashion item, the blue blazer... View Details
      Keywords: by Frederick H. Abernathy, John T. Dunlop, Janice H. Hammond & David Weil; Consumer Products
      • 26 Jun 2017
      • Research & Ideas

      How Cellophane Changed the Way We Shop for Food

      considering cellophane. It’s deliberately transparent, after all. You’re meant to consider whatever it’s wrapping instead. Yet, it turns out that cellophane has a story worth telling. A new research paper exposes the historical... View Details
      Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising

        V. Kasturi Rangan

        Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

        Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products