Consumer Goods - Publications - Faculty & Research

26 May 2023
Blog Post

Bringing Space Tech Back to Earth

intern on the launch team at SpaceX, but that lacked the real-world benefits she wanted. She interned in the engineering project management program at Apple last summer, but that job lacked a real connection to space. “Apple was a really cool opportunity to build View Details

21 Jul 2010
Research & Ideas

HBS Faculty Debate Financial Reform Legislation

The Dodd-Frank Wall Street Reform and Consumer Protection Act slated to be signed this week by U.S. President Barack Obama has been called the most sweeping set of rules for banks and Wall Street since the Great Depression. But what do... View Details

Keywords: by Staff

27 Apr 2016
Research & Ideas

How the FBI Reinvented Itself After 9/11

distinct, and enduring elements that give meaning and provide purpose to an organization (“who we are”). “A good match between an organization’s design and its identity is often seen as a prerequisite for strong performance,” the... View Details

Keywords: by Carmen Nobel

08 Oct 2020
Research & Ideas

Keep Your Weary Workers Engaged and Motivated

four-drive ecosystem Acquire/Achieve On the organizational level this drive is usually met through the compensation and rewards system. Best practices include: Pay as well as competitors. There can be exceptions; the need to acquire applies to intangibles as well.... View Details

Keywords: by Boris Groysberg and Robin Abrahams

27 Apr 2010
First Look

First Look: April 27

our results suggest that the predictive value of accruals and market participants' ability to process it are a significant driver of accrual-based anomalies. Consumer Policy Author:J. Gunnar Trumbull Publication:Chap. 26 in The Oxford... View Details

Keywords: Martha Lagace

Profile

Brice Fodouop

The son of a food and beverage importer based in Cameroon, Brice Fodouop is keenly aware of his nation’s struggle to develop its own consumer goods manufacturing sector. “Many of the food and beverage... View Details

31 Mar 2011
Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

as well as the premium models. It was a simple plan, but one that would be quite difficult to execute with Osher's limited budget and small team. But, as several of the panelists acknowledged, the small, agile nature of Dr. John's in fact may have been an advantage in... View Details

Keywords: by Dennis Fisher; Consumer Products

19 Dec 2022
Research & Ideas

What Motivates People to Give Generously—and Why We Sometimes Don't

motivations around good deeds. Given their respective backgrounds in economics and social psychology, Exley and Zlatev each draw on different literature in their work, and their study designs tend to look quite different, but together... View Details

Keywords: by Jen McFarland Flint, HBS Alumni Bulletin

26 May 2022
HBS Case

Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

championing privacy as controversy was swirling around an extensive US government surveillance program that had been disclosed by former National Security Agency contractor Edward Snowden. Snowden had leaked information indicating that the government was collecting... View Details

Keywords: by Avery Forman

TeachingInterests

MBA Elective Curriculum-- Competing Through Business Models

By: Ramon Casadesus-Masanell

The words “business model” are inescapable in our daily fare of business news. These two ubiquitous words seemed to effortlessly rise up to prominence during the dot-com boom of the late 1990s. When businesspeople, journalists, academics, and other... View Details

25 May 2010
First Look

First Look: May 25

should approach questions regarding the management of capabilities, lifecycles, and ecosystems. Modern Management: Good for the Environment or Just Hot Air? Authors:Nicholas Bloom, Christos Genakos, Ralf Martin, and Raffaella Sadun... View Details

Keywords: Martha Lagace

20 Apr 2015
Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

that no one understood what it did was brilliant," says Yoffie. "That changed the entire structure of the semiconductor industry forever." “They were all in many ways highly imperfect leaders. We didn't want to idealize them or sugarcoat them” Steve Jobs... View Details

Keywords: by Michael Blanding; Computer

09 Nov 2010
First Look

First Look: November 9, 2010

presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to... View Details

Keywords: Sean Silverthorne

01 Oct 2007
Research & Ideas

Encouraging Dissent in Decision-Making

that people did not speak up about things they deemed important. Most of those were not 'bad news' things; to our surprise we found that people were reluctant to voice what they perceived to be good ideas, unless they were extraordinarily... View Details

Keywords: by Garry Emmons

19 Apr 2004
Research & Ideas

Birth of the American Salesman

and services that supported sales managers, including trade journals and popular magazines about salesmen and sales management. The creation of methods of sales management also opened up new branches of academic inquiry, such as marketing, View Details

Keywords: by Laura Linard

Web

Faculty - Creating Emerging Markets

Professor of Business Logistics Co-Unit Head, Technology and Operations Management Research Interests : consumer goods , decision support , operations management , supply chain , supply chain management... View Details

19 Apr 2010
Research & Ideas

The History of Beauty

the consumer products giant Unilever, published some years ago. This company had a long-established business in soap and other toiletries, but spent decades after World War II striving without great success to expand its business into... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

01 Jun 2023
News

Pet Project

beginning was that the only way DTC physical goods make sense, as a venture-fundable, multiple-X return on your investment business, is if you can achieve the strong lifetime value (LTV) to customer-acquisition-cost (CAC) ratio that View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

08 Sep 2022
Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

leadership and the role of serving others through collaboration. At the video services provider Vimeo, Anjali Sud persuaded both managers and employees to follow her insight that the firm could perform better as a software company for business customers, rather than... View Details

Keywords: by Lane Lambert

19 Jan 2023
Research & Ideas

What Makes Employees Trust (vs. Second-Guess) AI?

choose which goods to display. One set was from an algorithm that allocators could interpret, and the other was from a “black box” algorithm they couldn’t. Researchers then tested consumer reactions to... View Details

Keywords: by Rachel Layne

Publications