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Show Results For
- All HBS Web
(878)
- People (2)
- News (118)
- Research (672)
- Events (12)
- Multimedia (1)
- Faculty Publications (271)
- 24 Jan 2012
- First Look
First Look: Jan. 24
PublicationsiPhones for Friends, Refrigerators for Family: How Products Prime Social Networks Authors:Lalin Anik and Michael I. Norton Publication:Social Influence (forthcoming). Abstract We show that priming consumers with products... View Details
Keywords: Sean Silverthorne
- 15 May 2020
- Research & Ideas
Find Your Pragmatic Path through Radical Uncertainty
willing to bear to reopen the economy. No one can predict with any certainty how shopping patterns and consumer tastes will change. No one can be sure when people will feel safe enough to travel so that the hotels, airlines, restaurants,... View Details
- 13 Jun 2018
- News
The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)
and ranked. In February 2018, tronc, the company formerly known as Tribune Publishing, purchased a majority stake in BestReviews.com. What inspired you to launch BestReviews.com? Ben:“We both grew up reading Consumer Reports regularly and... View Details
- 29 Oct 2018
- Research & Ideas
Hunting for a Hot Job in High Tech? Try 'Digitization Economist'
advising on everything from the type of auction to run to where to set reserve prices. “Tech firms have also hired economists to solve challenges relating to the choice of outcome of advertising, such as pay-per-click versus... View Details
- 14 Dec 2020
- Research & Ideas
What Does December's Drug-Approval Dash Mean for COVID-19 Vaccines?
But consumers can make that choice more thoughtfully understanding the risk and benefit. Number two, keep in mind that other drugs approved around this time likely got less mindshare from the FDA—the cancer... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Who Has the Power in the Music Industry?
music that consumers encounter? Those questions were debated at the "Digital Music: Recreating the Industry" panel on March 30 the at the Digital Initiative Summit at Harvard Business School. "It's interesting to think about the source of... View Details
- 01 Feb 2000
- News
Executives Convene to Discuss Consumer-Driven Health Care
options have some key features in common. Consumers would be able to choose their own health-care plans, typically using tax-advantaged funds supplied by their employers; have substantial choice among... View Details
- 16 Dec 2008
- First Look
First Look: December 16, 2008
million from advertising. The new CEO had to decide which of these three revenue sources he should focus on in the future and how this choice would influence the target customers, the service offerings, and the required capabilities.... View Details
Keywords: Sean Silverthorne
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
strategic choices for retailers. With respect to pricing, an important decision is whether to offer a “self-matching policy,” which allows a multichannel retailer to offer the lowest of its online and store prices to consumers. In... View Details
- 17 Apr 2017
- HBS Case
This Turkish Debt Collector Is Customer-friendly
of both their consumers and regulators. “Usually, with debt collection, the object is to dial for dollars—collect as much as you can in the first phone call, and then outsource the work to the legal system,” says Campbell, whose research... View Details
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
people are chronically disappointed and frustrated by their experiences as consumers and employees. We no longer trust large organizations to serve our needs. On every level, we are experiencing a divisive "us vs. them"... View Details
Keywords: by Martha Lagace
- 04 Sep 2019
- Research & Ideas
'I Know Why You Voted for Trump' and Other Motivation Misperceptions
studies consumer decision-making, with a particular interest in how we make sense of other people’s choices. Just five days after the election, Barasz conducted an online survey that asked Trump voters what spurred them to vote for the... View Details
Keywords: by Dina Gerdeman
- 19 May 2009
- First Look
First Look: May 19, 2009
salinity; and poses strategic choices for a start-up company operating at the intersection of business, agriculture, and climate change. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709019 CalPERS'... View Details
Keywords: Martha Lagace
- Profile
Rocio Parra
"big" pants Consulting appealed to Rocio, but she also wanted "a broad perspective on business beyond marketing strategy — a complete general management perspective." Her choice of MBA programs came down to one other... View Details
- 14 May 2013
- First Look
First Look: May 14
flexible random coefficients aggregate discrete choice model that accommodates heterogeneity in preferences for school quality and athletic success, and an extensive set of school fixed effects to control for unobserved quality in... View Details
Keywords: Sean Silverthorne
- 25 Sep 2000
- Research & Ideas
More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry
cheaper than another, that is faster than another, and so on. CB: Again, think of the analogy of various kinds of books on a shelf. KC: What's important is that it is possible to seek the "best of the best" combination through mixing and matching. This kind... View Details
- 02 Oct 2007
- First Look
First Look: October 2, 2007
Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many... View Details
Keywords: Martha Lagace
- 19 Jun 2007
- First Look
First Look: June 19, 2007
demand for auditing by the licensor. We characterize the optimal royalty contract, accounting system choice by the licensee, and audit strategy choice by the licensor. We show when the owner prefers to... View Details
Keywords: Martha Lagace
- 01 Jun 2016
- News
Case Study: On the Table
choices among payment vendors and difficulties finding employees with e-commerce experience, necessitating extensive training. The Question: Cahuzac and his cofounders had planned to run a furniture company, not a logistics one. How can... View Details
- Student-Faculty-Profile
Michelle Shell & Ryan Buell
best decisions and undermine our service experiences in the process. Behavioral science and economics has identified choice architecture as one path for helping consumers make better decisions in these... View Details