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Show Results For
- All HBS Web
(893)
- People (2)
- News (122)
- Research (666)
- Events (8)
- Multimedia (1)
- Faculty Publications (263)
- 21 Jan 2021
- News
New Menu
burgeoning consumer trend, as people are become more aware of the impact of dietary choices on climate change as well as personal health and animal welfare. Twelve companies joined the accelerator’s first... View Details
- 04 Dec 2007
- First Look
First Look: December 4, 2007
clubs," we show that 1) fees serve as a signal of price discounts, such that stores that charge fees are perceived as offering better deals for identical items; 2) the presence of fees can increase consumer spending and overall store... View Details
Keywords: Martha Lagace
- 02 Sep 2014
- First Look
First Look: September 2
https://www.hbs.edu/faculty/Pages/download.aspx?name=14-062.pdf September 2014 Managing Consumer Services: Factory or Theater Customer Experience and Service Design By: Karmarkar, Uday, and Uma R. Karmarkar Abstract—While services already... View Details
Keywords: Sean Silverthorne
- Web
3 Technologies that Will Change the World in the Next Decade - Course Catalog
What commercial opportunities and risks will they create for business leaders? What ethical choices will they force business leaders to confront? In November 2022, the introduction of ChatGPT brought the potential and power of Generative... View Details
- Profile
Rocio Parra
"big" pants Consulting appealed to Rocio, but she also wanted "a broad perspective on business beyond marketing strategy — a complete general management perspective." Her choice of MBA programs came down to one other... View Details
- 02 Jun 2003
- Research & Ideas
Stuck in Gear: Why Managers Don’t Act
that a success formula may frequently go stale or, as he puts it, "harden," for a complex set of reasons that are, in fact, surprisingly predictable—though not easy to avoid. "To succeed in business, every manager must make View Details
Keywords: by Martha Lagace
- 05 Feb 2007
- Research & Ideas
Business and the Global Poor
you elaborate a little on why this is important? A: Frankly, this always the case regardless of whether they operate at the TOP or BOP of the pyramid, except that at the top, there are enough agencies protecting consumers, and consumers... View Details
Keywords: by Sean Silverthorne
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
people are chronically disappointed and frustrated by their experiences as consumers and employees. We no longer trust large organizations to serve our needs. On every level, we are experiencing a divisive "us vs. them"... View Details
Keywords: by Martha Lagace
- 01 Mar 2009
- News
Damon Silvers
they shouldn’t unionize. The employer’s legal right to coercively interfere with employees’ choices is at work in a way that’s completely inappropriate. The election process itself allows for long delays in litigation and uncertainty. I... View Details
- 02 Oct 2007
- First Look
First Look: October 2, 2007
Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many... View Details
Keywords: Martha Lagace
- 10 Sep 2024
- Blog Post
Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)
the wider consumer goods industry. I was attracted to product management by the broad range of creative and strategic activities. I felt that product design and pricing were important determinants of success. It was a function that... View Details
Keywords: All Industries
- 10 Sep 2024
- Blog Post
Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)
like product attributes, pricing, and distribution. My vision of the future changed to product management in the wider consumer goods industry. I was attracted to product management by the broad range of creative and strategic activities.... View Details
- 01 Jun 2004
- News
Books
documents the development of scholarship devoted to marketing, consumer behavior, and industrial psychology, academic disciplines that have helped to spread American-style capitalism into every corner of the globe. — Deborah E. Blagg... View Details
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
may respond to this additional uncertainty by purchasing more products, thereby generating additional sales for the retailer. We refer to this phenomenon as the value of concealment (VoC). We develop a model of consumer View Details
Keywords: Dina Gerdeman
- 22 Sep 2009
- First Look
First Look: September 22
the mechanism of industry migration proposed in models like Duranton (2007). Shaping Online Consumer Choice by Partitioning the Web Authors:Jolie M. Martin and Michael I. Norton Publication:Psychology and... View Details
Keywords: Martha Lagace
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
viable choices for search advertising.” Serious harms occur to others if Yahoo's ad platform disintegrates. Consumers benefit from diversity in ad platforms so that no single platform can unduly restrict the... View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
will soon move from HTML programming language to XML. Ballmer stated that this shift would alter the current Internet balance of power in which consumers are in a reactive position as they relate to company (or "publisher's") Web sites.... View Details
- Web
Online Creating Brand Value Course | HBS Online
with consumers and give your company a competitive edge. 6 weeks 6-8 hours per week 5 modules Self-Paced with regular deadlines This course earns you a Certificate of Completion from HBS Online. What you earn . Overview Syllabus... View Details
- 08 Jan 2018
- Research & Ideas
The Startling Percentage of Financial Advisors with Misconduct Records
also taken some steps to level the playing field by making consumers more aware of the resources they have. In 2015, FINRA launched a national ad campaign to highlight its BrokerCheck service, with spots on cable that show, for example, a... View Details
- 06 Dec 2021
- News
Ink: Talking Shop
specializes in retail turnarounds and transformation. Here, Bines shares a few words about his new book and two other indispensable texts about the trade. The Metail Economy 6 Strategies for Transforming Your Business to Thrive in the Me-Centric View Details