Publications
Publications
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(2,727)
- Faculty Publications (663)
- March 1990 (Revised April 1990)
- Supplement
IBM Corp.: ""Make It Your Business"" (B)
By: Robert L. Simons
Reveals the system changes that IBM adopted. Designed as an in-class handout after discussion of the (A) case. View Details
- March 1990 (Revised December 1992)
- Case
Manufacturing Learning Laboratory at Digital Equipment Corp. (A)
By: Dorothy Leonard-Barton and Paul Sagawa
- January 1990 (Revised February 1990)
- Case
MSA: The Software Company--Planning the AMAPs Product Line
By: Robert J. Dolan
MSA has commissioned a major market research study to assess demand potential for a computer software system designed for aerospace and defense contractors. Students must evaluate the results of the study (including a conjoint analysis) to assess whether MSA should... View Details
- December 1989 (Revised February 1990)
- Case
Sun Microsystems and the UNIX Operating System: Creation of a Standard?
- November 1989
- Case
IBM Corp.: The Full Employment Practice (Condensed)
By: D. Quinn Mills and G. Bruce Friesen
- 1 Nov 1989
- Conference Presentation
Computer Supported Cooperative Work: A Field Study on Organization Assimilation of Innovation
By: L. M. Applegate
- October 1989 (Revised June 1993)
- Case
Texas Eastman Co.
By: Robert S. Kaplan
The company as part of a commitment to Total Quality Management has installed a computer system that accumulates 30,000 observations on its processes every 2-4 hours. Operating people have found the monthly summaries of financial performance not too useful in this... View Details
- September 1989
- Case
Intellectual Property Rights: The IBM-Fujitsu Case
- August 1989 (Revised May 1993)
- Case
Computer Company's Health Plan
- March 1989 (Revised April 1998)
- Case
Marriott Corporation: The Cost of Capital (Abridged)
Gives students the opportunity to explore how a company uses the Capital Asset Pricing Model (CAPM) to compute the cost of capital for each of its divisions. The use of Weighted Average Cost of Capital (WACC) formula and the mechanics of applying it are stressed. View Details
- January 1989
- Background Note
Managing Information Technology: Computer Systems and Components
By: James I. Cash Jr. and Thomas H. Davenport
- January 1989
- Supplement
IBM Corp.: The Full Employment Practice (B)
By: D. Quinn Mills and G. Bruce Friesen
- January 1989 (Revised October 1991)
- Case
Center for Machine Intelligence: Computer Support for Cooperative Work
- August 1988 (Revised January 1992)
- Case
Hewlett-Packard (A): Organizing New Product Sales Channels--1986
By: V. Kasturi Rangan and Joseph G. Finegold
- August 1988 (Revised January 1992)
- Case
Hewlett-Packard (B): Organizing New Product Sales Channels--1987
- August 1988 (Revised April 1998)
- Case
IBM 360: Giant as Entrepreneur
By: Joseph L. Bower
Presents the ingredients that went into a major entrepreneurial shift by IBM--investing $5 billion into a new product line that would obsolete any existing computer product line offered by the competition, or by IBM itself. The economic and technical challenges of this... View Details
- June 1988 (Revised December 1991)
- Case
IBM Computer Conferencing
- December 1987 (Revised January 1988)
- Background Note