Publications

July 2003 (Revised March 2004)
Case

XM Satellite Radio (A)

By: David B. Godes and Elie Ofek

XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus... View Details

Keywords: Advertising; Business Model; Decision Choices and Conditions; Cost Management; Marketing Channels; Marketing Strategy; Problems and Challenges; Partners and Partnerships; Sales; Competitive Strategy; Communications Industry

01 Dec 2018
News

Ask the Expert: Gimme Shelter

homelessness. But the affordable housing problem is especially acute in urban areas, where entire tranches of the workforce—teachers, laborers, first responders, restaurant and transit workers, for example—are squeezed out of their View Details

Keywords: Jen McFarland Flint

15 Nov 2024
News

Driving Change

Speaking to nearly 700 alumni at the Women’s Leadership Summit last week, HBS Professor Robin Ely addressed both current and emerging challenges facing women in leadership roles, while emphasizing the critical importance of continued progress. “Today, we face a fresh... View Details

07 May 2020
News

Ensuring Student Equity

Once the public schools in North Chicago decided to close in mid-March because of COVID-19, it took Jennifer Grumhaus (MBA 1994) and her staff less than 72 hours to totally revamp the business model for the nonprofit she runs, North Chicago View Details

Keywords: Jennifer Gillespie

29 Apr 2016
News

The First Five Years: Kelly McKenna (MBA 2015)

employee gifting are endless. We take a lot of pride in partnering with companies like Staples, Microsoft, and Bain & Co; we even just partnered with HBS. One of our Boston artists, Allen Chamberland, who... View Details

01 Dec 2014
News

Opportunities Realized Through Fellowships

The Sky is Not the Limit Ruth Cenat (MBA 2015) plans to change America—one community at a time. “In disadvantaged areas,” Cenat says, “if local businesses thrive, the neighborhoods flourish. There is a stronger tax base, parents have... View Details

Keywords: fellowships

05 May 2016
Blog Post

Being a Student Mom at HBS

The group focuses on building community and improving the HBS experience for student-moms, moms-to-be, and everyone who is interested in parenthood. We built a support network of students, faculty, and staff who are committed to ensuring... View Details

September 2009 (Revised August 2011)
Case

Urban Decay: A Great Idea

By: Lena G. Goldberg

Casual discussions of ideas for a new business can have unintended legal consequences and expectations about founder status and ownership shares may diverge widely. Using facts from a litigated case, the concept of inadvertent formation of a partnership is explored. View Details

Keywords: Business Startups; Spoken Communication; Lawsuits and Litigation; Ownership Stake; Partners and Partnerships

22 Jun 2023
News

Book Smart

but also to develop reading, language, and comprehension skills. The data the organization collects—e.g., what’s interesting to young readers and how they access those books—is then shared with its partner organizations and publishers, to... View Details

January 2002
Case

IBM's Reinventing Education (B): West Virginia

By: Rosabeth M. Kanter and Daniel Galvin

Describes IBM's ongoing Reinventing Education initiative to improve K-12 public education via information technology developed by IBM's engineers and consultants. Focuses on one site, West Virginia, to reveal how IBM and the state created a mutually beneficial... View Details

Keywords: Programs; Partners and Partnerships; Information Technology; Education; Business and Community Relations; Information Technology Industry; Education Industry; West Virginia