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      • Faculty Publications  (700)

      CollaborationRemove Collaboration →

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      • September 2006 (Revised December 2007)
      • Case

      Go Red For Women: Raising Heart Health Awareness

      By: V. Kasturi Rangan and Marie Bell
      In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go... View Details
      Keywords: Philanthropy and Charitable Giving; Marketing Communications; Social Marketing; Nonprofit Organizations; Social and Collaborative Networks
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      Rangan, V. Kasturi, and Marie Bell. "Go Red For Women: Raising Heart Health Awareness." Harvard Business School Case 507-026, September 2006. (Revised December 2007.)
      • September 2006 (Revised November 2013)
      • Case

      Airbus vs. Boeing (A)

      By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
      Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop... View Details
      Keywords: Business Model; Decision Choices and Conditions; Competition; Cooperation; Air Transportation Industry
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      Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (A)." Harvard Business School Case 707-447, September 2006. (Revised November 2013.)
      • September 2006 (Revised December 2006)
      • Case

      Arizona Department of Public Health: The Challenges of Preparing for a Public Health Emergency

      By: Lynda M. Applegate, Ajay Vinze, T. S. Raghu and Minu Ipe
      In the post-9/11 era information technology enablement for emergency preparedness and response have taken on increased significance. Public health organizations like ADHS play a critical role in any statewide preparation for large scale emergencies. With issues like... View Details
      Keywords: Problems and Challenges; Information Technology; Health Care and Treatment; Business Processes; Service Delivery; National Security; Health Industry; Public Administration Industry; Arizona
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      Applegate, Lynda M., Ajay Vinze, T. S. Raghu, and Minu Ipe. "Arizona Department of Public Health: The Challenges of Preparing for a Public Health Emergency." Harvard Business School Case 807-016, September 2006. (Revised December 2006.)
      • June 2006 (Revised July 2009)
      • Case

      MassMEDIC: The Massachusetts Medical Device Industry Council

      By: Willis M. Emmons III, Michael E. Porter and Spencer Wallace
      Set in 2004, as Massachusetts Medical Device Industry Council (MassMEDIC) President Tom Sommer contemplates the future direction of a successful medical device cluster association. Focuses on the formation of cluster organizations and their roles and effectiveness,... View Details
      Keywords: Economic Growth; Industry Clusters; Nonprofit Organizations; Social and Collaborative Networks; Cooperation; Massachusetts
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      Emmons, Willis M., III, Michael E. Porter, and Spencer Wallace. "MassMEDIC: The Massachusetts Medical Device Industry Council." Harvard Business School Case 706-498, June 2006. (Revised July 2009.)
      • 2006
      • Chapter

      Ancient History of Experimental Economics and Social Psychology: Reminiscences and Analysis of a Fruitful Collaboration

      By: J. Keith Murnighan and Alvin E. Roth
      Keywords: History; Social Psychology; Collaborative Innovation and Invention; Economics
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      Murnighan, J. Keith, and Alvin E. Roth. "Ancient History of Experimental Economics and Social Psychology: Reminiscences and Analysis of a Fruitful Collaboration." In Social Psychology and Economics, edited by David de Cremer, J. Keith Murnighan, and Marcel Zeelenberg, 321–333. Mahwah, NJ: Lawrence Erlbaum Associates, 2006.
      • April 2006
      • Case

      Medical Innovation Beyond MedStar: Mobilizing for National Impact

      By: Rosabeth M. Kanter, Ryan Raffaelli and Michelle Heskett
      Dr. Craig Feied, director of MedStar Health's Medical Informatics programs, wanted his innovations to influence national health care. Since joining Washington Hospital Center's Emergency Department in 1995 with Dr. Mark Smith, their information system had become the... View Details
      Keywords: Collaborative Innovation and Invention; Innovation Strategy; Technological Innovation; Policy; Government and Politics; Innovation and Management; Projects; Corporate Social Responsibility and Impact; Medical Devices and Supplies Industry; Health Industry; Washington (state, US)
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      Kanter, Rosabeth M., Ryan Raffaelli, and Michelle Heskett. "Medical Innovation Beyond MedStar: Mobilizing for National Impact." Harvard Business School Case 306-096, April 2006.
      • March 2006 (Revised February 2007)
      • Case

      UBS: Towards the Integrated Firm

      By: Rajiv Lal, Nitin Nohria and Carin-Isabel Knoop
      In late June 2005, UBS Group CEO Peter Wuffli--anointed "Master of Zurich" by the financial press--was returning to Zurich from the firm's latest three-day Senior Leadership Conference (SLC). Tapping 600 top managers, this SLC featured an outdoor event at a former... View Details
      Keywords: Integration; Programs; Leadership; Talent and Talent Management; Trust
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      Lal, Rajiv, Nitin Nohria, and Carin-Isabel Knoop. "UBS: Towards the Integrated Firm." Harvard Business School Case 506-026, March 2006. (Revised February 2007.)
      • January 2006 (Revised October 2007)
      • Background Note

      Managing Networked Businesses: Course Overview for Students

      By: Thomas R. Eisenmann
      Provides an overview for students of the MBA elective course Managing Networked Businesses (MNB). MNB focuses on management challenges in businesses that exhibit network effects. The first section of the note explains that such businesses comprise a large and growing... View Details
      Keywords: Business Model; Capital Structure; Business or Company Management; Network Effects; Organizational Design; Business and Government Relations; Social and Collaborative Networks; Competitive Strategy
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      Eisenmann, Thomas R. "Managing Networked Businesses: Course Overview for Students." Harvard Business School Background Note 806-103, January 2006. (Revised October 2007.)
      • 2006
      • Case

      Redesigning a Stroke Service: Developing Collaboration across Organizations

      By: Julie Battilana, A.M., Cagna, T., D'Aunno and M.J., Gilmartin
      Keywords: Health Care and Treatment; Alliances; Organizations; Health Industry
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      Battilana, Julie, A.M., Cagna, T., D'Aunno, and M.J., Gilmartin. "Redesigning a Stroke Service: Developing Collaboration across Organizations." Institut Européen d'Administration des Affaires (INSEAD) Case, 2006.
      • 2006
      • Other Unpublished Work

      Rural Clusters of Innovation: Berkshires Strategy Project: Driving A Long-Term Economic Strategy

      By: Michael E. Porter
      The Berkshires Strategy Project, a six-month strategy development effort involving dozens of private and public sector organizations in the Berkshires, has led to broad consensus behind an economic strategy for the County, and galvanized a leadership group in the form... View Details
      Keywords: Economics; Industry Clusters; Growth and Development; United States
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      Porter, Michael E. "Rural Clusters of Innovation: Berkshires Strategy Project: Driving A Long-Term Economic Strategy." Monitor Group, 2006.
      • December 2005 (Revised March 2007)
      • Case

      Innovation and Collaboration at Merrill Lynch

      By: Boris Groysberg and Ingrid Vargas
      In the spring of 2005, Candace Browning, head of Global Securities Research and Economics at Merrill Lynch, led about 500 Merrill Lynch analysts worldwide in a collaborative effort to produce innovative research, most of them accustomed to working independently in... View Details
      Keywords: Leadership; Groups and Teams; Management Teams; Decision Making; Collaborative Innovation and Invention; Negotiation; Mathematical Methods; Strategy; Human Resources; Motivation and Incentives; Banking Industry; Financial Services Industry
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      Groysberg, Boris, and Ingrid Vargas. "Innovation and Collaboration at Merrill Lynch." Harvard Business School Case 406-081, December 2005. (Revised March 2007.)
      • 2005
      • Chapter

      Building Inter-Firm Collaborative Community: Uniting Theory and Practice

      By: L. M. Applegate
      Keywords: Business Ventures; Organizational Structure; Organizational Design; Cooperation
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      Applegate, L. M. "Building Inter-Firm Collaborative Community: Uniting Theory and Practice." In The Firm as a Collaborative Community Organization in the Knowledge-Based Economy, edited by Charles Heckscher and Paul Adler. Oxford University Press, 2005.
      • June 2005 (Revised May 2006)
      • Case

      Covisint (A): The Evolution of a B2B Marketplace

      By: Lynda M. Applegate and Elizabeth Collins
      Ford Motor Co., General Motors, and DaimlerChrysler--the three original equipment manufacturers (OEMs) that dominated the automotive industry throughout the 20th century--launched Covisint in February 2000 as an industry supply chain exchange that would drive out cost... View Details
      Keywords: Business Model; Supply Chain Management; Business Startups; Management Teams; Manufacturing Industry; Auto Industry; United States
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      Applegate, Lynda M., and Elizabeth Collins. "Covisint (A): The Evolution of a B2B Marketplace." Harvard Business School Case 805-110, June 2005. (Revised May 2006.)
      • April 2005 (Revised February 2006)
      • Case

      Monster Networking

      By: Thomas R. Eisenmann and David Andrew Vivero
      The management at Monster.com, the leading U.S. provider of online recruitment services, must decide how to proceed with Monster Networking (MN), a new business launched in late 2003. MN helps users identify other individuals who can offer career advice. Monster.com... View Details
      Keywords: Digital Platforms; Internet and the Web; Social and Collaborative Networks; Recruitment; Service Industry; Employment Industry; United States
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      Eisenmann, Thomas R., and David Andrew Vivero. "Monster Networking." Harvard Business School Case 805-145, April 2005. (Revised February 2006.)
      • March 2005 (Revised April 2007)
      • Case

      Comergent Technologies Inc.: Enterprise E-Commerce

      By: V. Kasturi Rangan and Marie Bell
      Coming out of the 2001 high-tech industry recession, this venture capital start-up has to come up with a marketing plan to break even and grow. Its innovative e-commerce software provides unique customer relationship management solutions, but it has to convince... View Details
      Keywords: Business Startups; Customer Relationship Management; Financial Crisis; Collaborative Innovation and Invention; Business or Company Management; Marketing Strategy; Problems and Challenges; Software; Information Technology Industry
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      Rangan, V. Kasturi, and Marie Bell. "Comergent Technologies Inc.: Enterprise E-Commerce." Harvard Business School Case 505-016, March 2005. (Revised April 2007.)
      • March 2005
      • Case

      Henkel Iberica (A)

      By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem
      In 2002, Esteban Garriga, customer service director at Henkel Iberica, questions whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Describes the... View Details
      Keywords: Business Subsidiaries; Forecasting and Prediction; Price; Distribution Channels; Strategic Planning; Commercialization; Valuation; Rail Industry; Germany; Spain
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      Martinez-Jerez, Francisco de Asis, V.G. Narayanan, and Lisa Brem. "Henkel Iberica (A)." Harvard Business School Case 105-023, March 2005.
      • Article

      How to Build Collaborative Advantage

      By: Morten T. Hansen and Nitin Nohria
      Keywords: Opportunities; Cooperation
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      Hansen, Morten T., and Nitin Nohria. "How to Build Collaborative Advantage." MIT Sloan Management Review 46, no. 1 (Fall 2004): 22–30. (Winner of PricewaterhouseCoopers Best Article Award For the article published in the MIT Sloan Management Review that has contributed most significantly to the enhancement and advancement of management practice​.)
      • July 2004 (Revised October 2018)
      • Case

      Opium and Entrepreneurship in the Nineteenth Century

      By: Geoffrey Jones, Elisabeth Koll and Alexis Gendron
      This case examines the role of Jardine Matheson, a trading company founded by two Scottish merchants, in the opium trade between India and China during the nineteenth century. The two Opium Wars fought between Western powers and China, which sought to stop opium... View Details
      Keywords: History; Globalized Economies and Regions; Ethnicity; Multinational Firms and Management; Groups and Teams; Trade; Social and Collaborative Networks; China; United Kingdom
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      Jones, Geoffrey, Elisabeth Koll, and Alexis Gendron. "Opium and Entrepreneurship in the Nineteenth Century." Harvard Business School Case 805-010, July 2004. (Revised October 2018.)
      • 2004
      • Book

      Collaborative Customer Relationship Management: Taking CRM to the Next Level

      By: Alexander H. Kracklauer, Daniel Quinn Mills and Dirk Seifert
      Keywords: Cooperation; Customer Relationship Management
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      Kracklauer, Alexander H., Daniel Quinn Mills, and Dirk Seifert. Collaborative Customer Relationship Management: Taking CRM to the Next Level. Berlin: Springer-Verlag, 2004.
      • October 2003 (Revised January 2004)
      • Exercise

      Electric Maze Exercise, The

      By: Amy C. Edmondson and Hanna Rodriguez-Farrar
      This team-based exercise uses an educational tool called "The Electric Maze," developed by Interel Corp., to teach insights about the social and psychological challenges facing employees who must engage in collaborative learning. The tool is a grid-patterned rug with... View Details
      Keywords: Change Management; Leadership; Learning; Groups and Teams; Risk and Uncertainty
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      Edmondson, Amy C., and Hanna Rodriguez-Farrar. "Electric Maze Exercise, The." Harvard Business School Exercise 604-046, October 2003. (Revised January 2004.)
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