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Show Results For
- All HBS Web
(7,636)
- People (49)
- News (3,048)
- Research (3,226)
- Events (20)
- Multimedia (94)
- Faculty Publications (1,162)
- 2015
- Chapter
Consumer Neuroscience: Revealing Meaningful Relationships Between Brain and Consumer Behavior
By: Hilke Plassmann and Uma R. Karmarkar
The goal of this chapter is to give an overview of the nascent field of consumer neuroscience and discuss when and how it is useful to integrate the "black box" of the consumer's brain into consumer psychology. To reach this goal, we first briefly outline several... View Details
Plassmann, Hilke, and Uma R. Karmarkar. "Consumer Neuroscience: Revealing Meaningful Relationships Between Brain and Consumer Behavior." Chap. 6 in The Cambridge Handbook of Consumer Psychology, edited by Michael I. Norton, Derek D. Rucker, and Cait Lamberton, 152–179. New York: Cambridge University Press, 2015.
- April 2025 (Revised May 2025)
- Background Note
Customer Acquisition and the Cash Flow Trap
By: E. Ofek, Barak Libai and Eitan Muller
Startups as well as existing firms recognize the need to invest in order to acquire customers for their new ventures. And as each customer is expected at some point to have generated sufficient gross margins to cover their CAC, management expects that, soon enough, the... View Details
Keywords: Business Model; Customers; Forecasting and Prediction; Cash Flow; Business or Company Management
Ofek, E., Barak Libai, and Eitan Muller. "Customer Acquisition and the Cash Flow Trap." Harvard Business School Background Note 525-056, April 2025. (Revised May 2025.)
- 04 Aug 2011
- Working Paper Summaries
A Dynamic Perspective on Ambidexterity: Structural Differentiation and Boundary Activities
Keywords: by Sebastian Raisch & Michael L. Tushman
- July 2023
- Case
HealthVerity: Real World Data and Evidence
By: Satish Tadikonda
Andrew Kress (CEO and founder) and his team had built a promising marketplace business at HealthVerity serving its core market in healthcare, with a focus on pharmaceutical R&D and services. Thus far, HealthVerity’s products had been unique to the pharma and pharma... View Details
Tadikonda, Satish. "HealthVerity: Real World Data and Evidence." Harvard Business School Case 824-019, July 2023.
- 2009
- Chapter
Behavioral Aspects of Price Setting, and Their Policy Implications
By: Julio J. Rotemberg
This paper starts by discussing consumers' cognitive and emotional reaction to posted prices. Cognitively, some consumers do not appear to make effective use of price information to maximize their consumption-based utility. Emotionally, prices can induce regret and... View Details
- Research Summary
Self-environment relationship and its effect on decisions under risk and uncertainty
My research seek to better understand the main cognitive and social abilities that guide our judgments, and the ways they interact with aspects of the situation to shape humans' decisions. It is currently comprised of three related... View Details
- 10 Jul 2015
- News
Entrepreneurship: Getting the basics right and the road ahead
- 29 Jun 2012
- News
Paradise regained: Clayton Christensen and the path to salvation
- 17 Aug 2020
- Research & Ideas
What the Stockdale Paradox Tells Us About Crisis Leadership
naturally that way; I knew too much about the politics of Asia when I got shot down. I think there was a lot of damage done by optimists; other writers from other wars share that opinion. The problem is, some people believe what... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 09 Jan 2014
- Blog Post
Looking back on 1st semester and looking forward to 2nd semester
In just a couple short weeks, the second semester will have started and for many students, internship recruiting will be underway. It’s almost strange to think of how quickly the first few months went by.... View Details
- 14 Jul 2003
- Research & Ideas
Understaffed and Overworked: What Now?
Meet Cheryl Andrus: Manager. Survivor. A vice president responsible for corporate and product marketing at FranklinCovey in Salt Lake City, Andrus was asked in August 2002 to also take charge of one of the company's business lines. Along... View Details
Keywords: by Paul Michelman
- February 2017
- Case
Yemeksepeti: Growing and Expanding the Business Model through Data
By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu
In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin... View Details
Keywords: Entrepreneurial Management; Entrepreneurial Ventures; Turkey; Big Data; Customer Focused Organization; Service Management; Continuous Improvement; Data Analysis; Internet; Growth Strategy; Technological Change; Information Systems; Entrepreneurship; Corporate Strategy; Analytics and Data Science; Analysis; Customer Focus and Relationships; Emerging Markets; Service Operations; Competitive Advantage; Performance Improvement; Internet and the Web; Growth and Development Strategy; Information Technology; Value Creation; Food and Beverage Industry; Turkey
Kerr, William R., Gamze Yucaoglu, and Eren Kuzucu. "Yemeksepeti: Growing and Expanding the Business Model through Data." Harvard Business School Case 817-095, February 2017.
- 2014
- Chapter
Schumpeter's Plea: Historical Reasoning in Entrepreneurial Theory and Research
By: G. Jones and R. Daniel Wadhwani
This chapter draws on theories of entrepreneurship and history to explore the ways in which historical processes play an integral role in entrepreneurship. It builds off the plea by Joseph Schumpeter for an active exchange between historical approaches and theories of... View Details
Jones, G., and R. Daniel Wadhwani. "Schumpeter's Plea: Historical Reasoning in Entrepreneurial Theory and Research." Chap. 8 in Organizations in Time: History, Theory, Methods, edited by Marcelo Bucheli and R. Daniel Wadhwani, 192–216. New York: Oxford University Press, 2014.
- 29 May 2013
- Blog Post
Reflections and learnings
earlier posts, being at Sephora has really taken my product-mania to the next level. And in many ways, I think that’s a good gut-check for how well you’d fit into / love a career or company. Can you be... View Details
Keywords: Consumer Products / Retail
- Web
The Five Forces - Institute For Strategy And Competitiveness
value is divided among industry actors. First described by Michael Porter in his classic 1979 Harvard Business Review article, Porter’s insights started a revolution in the strategy field and continue to shape business practice View Details
- 01 Jun 2016
- Blog Post
Reflecting and Digesting
before joining HBS I almost had every minute of my days and weeks filled with work, travel, goodbyes, and packing. Hence, I did not get to think of what I was about to get... View Details
- 24 Jan 2018
- News
Economics in Central Banking Award 2018: BPP and PriceStats
- 2024
- Article
Crucibles, Multiple Sensitive Periods, and Career Progression
By: Prithwiraj Choudhury, Sunasir Dutta, Hise O. Gibson and Eric Lin
We study the effects of crucible experiences along multiple sensitive periods on career progression. While prior literature has hinted that individuals can be imprinted during multiple sensitive periods, not just during the early career, there has been scant attention... View Details
Keywords: Military Service; Personal Development and Career; Transformation; Power and Influence; Learning; Human Capital
Choudhury, Prithwiraj, Sunasir Dutta, Hise O. Gibson, and Eric Lin. "Crucibles, Multiple Sensitive Periods, and Career Progression." Academy of Management Proceedings (2024).
- 12 Apr 2022
- Book
Racism, Colonialism, and Britain's Legacy of Violence
Britain’s 20th century empire was the largest in human history, with a quarter of the world’s land and nearly 700 million people. Yet the empire drew its strength from violence. That’s the conclusion Harvard Business School Professor Caroline Elkins draws in her new... View Details
Keywords: by Avery Forman