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  • All HBS Web  (3,917)
    • People  (12)
    • News  (537)
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  • November 1997 (Revised July 1999)
  • Case

Guidant: Cardiac Rhythm Management Business (A)

By: Steven C. Wheelwright and Mikelle Eastley
Examines the choices Guidant must make in research and development spending and new product development. More specifically, CEO Jay Graf considers the payoffs and tradeoffs of using product development skills that he learned in CPI's core business when applied to a... View Details
Keywords: Marketing Strategy; Product Marketing; Product Development; Business or Company Management; Management Skills; Research and Development; Business Strategy; Communication; Product Design; Market Design; Organizational Design; Medical Devices and Supplies Industry
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Wheelwright, Steven C., and Mikelle Eastley. "Guidant: Cardiac Rhythm Management Business (A)." Harvard Business School Case 698-021, November 1997. (Revised July 1999.)
  • 2016
  • Other Teaching and Training Material

Organizational Behavior Reading: Decision Making

By: Francesca Gino, Max Bazerman and Katherine Shonk
This Reading argues that decision making is systematically flawed and introduces methods to improve decision-making effectiveness. The Essential Reading section covers the rational decision-making model and three important ideas that challenge it: Herbert Simon's... View Details
Keywords: Game Theory; Decision Making
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Gino, Francesca, Max Bazerman, and Katherine Shonk. "Organizational Behavior Reading: Decision Making." Core Curriculum Readings Series. Boston, MA: Harvard Business Publishing 8383, 2016. Electronic.
  • 08 Nov 2010
  • News

How to Fix a Broken Marketplace

  • 2020
  • Working Paper

Prioritarianism and Optimal Taxation

By: Matti Tuomala and Matthew C. Weinzierl
Prioritarianism has been at the center of the formal approach to optimal tax theory since its modern starting point in Mirrlees (1971), but most theorists’ use of it is motivated by tractability rather than explicit normative reasoning. We characterize analytically and... View Details
Keywords: Prioritarianism; Optimal Taxation; Utilitarianism; Redistribution; Inverse-optimum; Taxation; Theory
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Tuomala, Matti, and Matthew C. Weinzierl. "Prioritarianism and Optimal Taxation." Harvard Business School Working Paper, December 2020.
  • Article

Stakeholder Marketing 2.0

As more companies pursue "open innovation" and adopt social networking and Web 2.0 tools, there is an emerging opportunity for them to connect with a diverse body of stakeholders and incorporate their interests and ideas. However, this also introduces many new... View Details
Keywords: Social and Collaborative Networks; Business and Stakeholder Relations
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Chakravorti, Bhaskar. "Stakeholder Marketing 2.0." Journal of Public Policy & Marketing 29, no. 1 (Spring 2010): 97–102.
  • November 1991 (Revised August 1994)
  • Background Note

Relevant Costs and Revenues

By: Arthur Schleifer Jr.
Develops the idea that the relevance of costs and revenues depends on what decisions are under consideration. Revenues and costs are relevant if they would be different under one decision choice than under the other. Teaching purpose: Basic background material for... View Details
Keywords: Decision Choices and Conditions; Cost; Revenue; Framework; Managerial Roles; Risk and Uncertainty
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Schleifer, Arthur, Jr. "Relevant Costs and Revenues." Harvard Business School Background Note 892-010, November 1991. (Revised August 1994.)
  • March 2022 (Revised April 2022)
  • Teaching Note

Spotify's Audio-First Strategy: Leading the Podcasting Market

By: Hong Luo and Carol Lin
Teaching Note for HBS Case No. 721-439. Within 15 years, CEO Daniel Ek had led Spotify from an ambitious startup to a multi-billion dollar company that had transformed the music industry. As part of Spotify’s next phase of growth, the platform would invest heavily in... View Details
Keywords: Business Startups; Growth and Development Strategy; Business Divisions; Customer Relationship Management; Revenue; Music Industry
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Luo, Hong, and Carol Lin. "Spotify's Audio-First Strategy: Leading the Podcasting Market." Harvard Business School Teaching Note 722-443, March 2022. (Revised April 2022.)
  • 15 May 2017
  • Working Paper Summaries

Flexing the Frame: TMT Framing and the Adoption of Non-Incremental Innovations in Incumbent Firms

Keywords: by Ryan Raffaelli, Mary Ann Glynn, and Michael Tushman
  • November 2006
  • Background Note

U.S. Taxation of Foreign-Source Corporate Income

By: Henry B. Reiling
Identifies several of the problems and policy choices associated with taxing foreign-source income. Examples are given of the practical after-tax effects of the major alternatives. Foreign tax credit and "tax haven" based business activities receive special attention.... View Details
Keywords: Earnings Management; Credit; Policy; Taxation; Problems and Challenges; United States
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Reiling, Henry B. "U.S. Taxation of Foreign-Source Corporate Income." Harvard Business School Background Note 207-085, November 2006.

    Ana Antolin

    Ana Antolin is a doctoral candidate in the Strategy unit at Harvard Business School. She received her B.S. in Quantitative Economics and International Relations from Tufts University. Prior to joining Harvard, she worked as a full-time research assistant in... View Details

    • February 2003
    • Case

    Irene Rodakis

    Traces the career decision-making process of Irene Rodakis, an MBA student, from her second year of graduate school through five (plus) years post-graduation. Rodakis faces numerous career-decision choices that involve careful consideration of myriad work, family, and... View Details
    Keywords: Work-Life Balance; Decision Choices and Conditions
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    Higgins, Monica C. "Irene Rodakis." Harvard Business School Multimedia/Video Case 403-101, February 2003.
    • May 2017 (Revised August 2021)
    • Case

    Mavi: Fashioning a Path to Brand Growth

    By: Jill Avery and Gamze Yucaoglu
    This case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales... View Details
    Keywords: Brand Management; Brand Architecture; Brand Portfolio Strategy; Brand Positioning; International Expansion; Retailing; Fashion; Pricing; Fast Fashion; Emerging Economies; Brand Extension; Marketing; Marketing Strategy; Brands and Branding; Emerging Markets; Growth and Development Strategy; Expansion; Global Range; Decision Choices and Conditions; Fashion Industry; Retail Industry; Turkey; Europe; Asia
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    Avery, Jill, and Gamze Yucaoglu. "Mavi: Fashioning a Path to Brand Growth." Harvard Business School Case 517-075, May 2017. (Revised August 2021.)
    • October 2022 (Revised September 2023)
    • Supplement

    SolarWinds Confronts SUNBURST (B)

    By: Frank Nagle, George A. Riedel, William R. Kerr and David Lane
    Supplements the (A) case, describing actions taken by SolarWinds as well as by regulatory agencies in the aftermath of the immediate crisis. The case also includes reflections by SolarWinds managers on the choices they made with respect to disclosure, media relations,... View Details
    Keywords: Cyberattacks; Cybersecurity; Corporate Disclosure; Crisis Management; Customer Focus and Relationships; Legal Liability; Governance Compliance; Business and Government Relations; Information Technology Industry; United States
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    Nagle, Frank, George A. Riedel, William R. Kerr, and David Lane. "SolarWinds Confronts SUNBURST (B)." Harvard Business School Supplement 723-368, October 2022. (Revised September 2023.)
    • Article

    Productivity Orientation and the Consumption of Collectable Experiences

    By: Anat Keinan and Ran Kivetz
    This research examines why consumers desire unusual and novel consumption experiences and voluntarily choose leisure activities, vacations, and celebrations that are predicted to be less pleasurable. For example, consumers sometimes choose to stay at freezing ice... View Details
    Keywords: Experience and Expertise; Innovation and Invention; Marketing Strategy; Consumer Behavior; Performance Productivity
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    Keinan, Anat, and Ran Kivetz. "Productivity Orientation and the Consumption of Collectable Experiences." Journal of Consumer Research 37, no. 6 (April 2011). (Winner, 2011 Ferber Award. Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
    • Article

    The Social Utility of Feature Creep

    By: Debora V. Thompson and Michael I. Norton
    Previous research shows that consumers frequently choose products with too many features that they later find difficult to use. Our research shows that this seemingly suboptimal behavior may in fact confer benefits when factoring in the social context of consumption.... View Details
    Keywords: Impression Management; Social Influence; Conspicuous Consumption; Signaling; Product Features; Consumer Behavior; Information Technology; Experience and Expertise; Status and Position
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    Thompson, Debora V., and Michael I. Norton. "The Social Utility of Feature Creep." Journal of Marketing Research (JMR) 48, no. 3 (June 2011): 555–565.
    • 12 Oct 2022
    • Video

    Mike Luca: The Role Experiments Play in Addressing Discrimination

    • June 2011 (Revised May 2012)
    • Case

    Nestlé SA: Nutrition, Health and Wellness Strategy

    By: Rebecca M. Henderson and Ryan Johnson
    In 1997 Nestlé committed to a strategic vision of becoming the leading nutrition, health and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestlé including merger and acquisition choices,... View Details
    Keywords: Nutrition; Health; Growth and Development Strategy; Decision Choices and Conditions; Goals and Objectives; Value Creation; Food and Beverage Industry
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    Henderson, Rebecca M., and Ryan Johnson. "Nestlé SA: Nutrition, Health and Wellness Strategy." Harvard Business School Case 311-119, June 2011. (Revised May 2012.)
    • October 2003 (Revised December 2003)
    • Case

    Managing a 401(k) Fund

    By: Richard S. Ruback and Kathleen Luchs
    Focuses on an individual's decision to participate in his firm's 401(k) plan and how to invest his contributions. Plan participants have a choice of 10 mutual funds with different investment strategies. Includes data from Morningstar on the composition and performance... View Details
    Keywords: Investment Funds; Investment; Saving; Asset Management; Financial Management; Decision Making; Personal Finance; Financial Services Industry
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    Ruback, Richard S., and Kathleen Luchs. "Managing a 401(k) Fund." Harvard Business School Case 204-077, October 2003. (Revised December 2003.)
    • 19 Jan 2022
    • News

    Untethering the Remote Workforce with 5G

    • Research Summary

    The Design of Mechanisms and Institutions

    Professor Coughlan's research also investigates the design of public policy and collective choice institutions. His research publications have applied game theory, mechanism design, and laboratory experiments to explore incentives and outcomes under alternative legal,... View Details
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