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(988)
- People (1)
- News (177)
- Research (583)
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- Web
1.6 Degree Requirements | MBA
Accountability (LCA) Purpose of the Firm 1.5 credits, graded Pass/Low Pass/Fail The following courses comprise the Required Curriculum for the Class of 2026 (all RC courses are worth 3 credits and graded on the Category I-IV scale unless... View Details
- Web
Vinalhaven: The Downtown Project | Information Technology
future? The multimedia case was produced in partnership with Professor Rick Ruback for the EC Course Market Perspectives. Vinalhaven: The Downtown Project was honored with a 2024 Gold Telly Award in the Education & Discovery category and... View Details
- 01 Jun 2003
- News
Respond to a Worthy Cause
runner-up in the social enterprise category of the HBS Business Plan Contest. They used the $5,000 cash prize and the same amount in services from The Bridgespan Group to turn their business plan into a reality. They garnered support from... View Details
Marty Blue
Marty spent 16 years in licensing at Reebok International predominantly as a licensor. She worked across a number of different brands (eg. Reebok, Weebok, Rockport, Greg Norman golf, and Boston Whaler) and product categories including... View Details
- 01 Dec 2008
- News
The CEO and the Functions of Leadership
a number of categories that will prove important when considering the CEO’s role: Direction: A core function of leadership is setting the strategy for the organization, and setting specific financial goals that the organization will seek... View Details
- 05 Mar 2024
- Blog Post
IFC India: Our Godrej Site Visit
protect and give service to mangrove forests, because the forest was protecting and giving service back to humanity. This ethos of reciprocal service of mangroves forests to and from people still holds true in the company’s messaging. Godrej Group outlines 4 major... View Details
- 01 Apr 1999
- News
WesTrek: Students Find Options in Bay Area
and a host of firms in between. While most of the companies fell into the category of high tech-new media, communications, and computer software and hardware-others represented more traditional business activities, such as consulting,... View Details
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
authors wrote. Additionally, the researchers found that under a contingent free shipping policy, a promotional discount in a particular product category becomes more attractive to shoppers. The reason: the product discount might further... View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
Choi Greenthal (MBA 1991) The key to creating a category here is getting the cards into people’s hands and letting them see the value. Relying on purchases at retail value to drive word of mouth will be slow, and will open up the View Details
- 01 Dec 2022
- News
The State of Play
If the category of offerings known as “immersive experiences” were a soup, it would probably have to be a gumbo—a saucy and colorful assemblage of potentially disparate things. And while it’s rooted in familiar traditions, it’s also open... View Details
- 13 Sep 2017
- Blog Post
Why We Recruit: Gorton's Seafoods
OrganizationPaul Coz, Vice President Human Resources, Gorton's Seafoods Describe your organization in three to five sentences.Gorton's, America's iconic seafood company, is the category leader in frozen, value added seafood, providing... View Details
Keywords: Consumer Products / Retail
- Web
IFC: Silicon Valley; Disrupting Silicon Valley with AI - Course Catalog
the Internet changed the landscape of the tech sector. Nearly every category incumbent across B2B and B2C was disrupted by Internet-first startups that dominate today’s “most valuable companies” list. Will history repeat itself as we... View Details
- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
Retail and Luxury Goods Conference on April 3. Chadwick noted that while department stores used to be where shoppers went for everything from baby clothes to furniture to power tools, many stores have now limited their assortment and edited out many of the View Details
- 01 Dec 2018
- News
Collaborative Cures
as well as additional funding for activities such as due diligence, market research, and other tasks necessary to determine the best route for product commercialization. Since its launch in 2013, fellows have created 17 companies in View Details
- 28 Nov 2016
- Blog Post
Why We Recruit: Wayfair
almost all of our non-engineering teams at HBS, including Category Management, Marketing, Product Management, Operations, and more. What recruiting tactics have you found most successful in engaging with students and/or alumni at... View Details
Keywords: Consumer Products / Retail
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
ingredient is central to the functional performance of the final product. Think Shimano gear systems on performance bicycles or Monsanto's Nutrasweet, added to Equal sweetener. 3. The final products are not well-branded themselves, either because the View Details
- 01 Sep 2020
- News
Action Plan: Finding Fluency
don’t think we’re ever going to go back to the world of 16-week planning cycles.” How to: Find New Customers Look nearby. “Think about adjacent categories for your company,” Dunaway advises. Duolingo has launched Duolingo ABC to teach... View Details
- Fast Answer
FIELD Global Immersion Resources: Colombia
style="font-size:13.0pt"> Useful for: in-depth analysis of broad industry categories within each country (ICT, Retail, Transportation, etc). View Details
- 01 Sep 2005
- News
Ideas: Books
for optimal results. He recommends that four core categories be considered when planning these adjustments: customer definition, critical performance variables, creative tension, and commitment to the mission. View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
tail accounts for a significant share of sales," says Elberse, "it's not clear whether any single producer or distributor can do much to take advantage of that phenomenon." In addition, consumers of niche products may be less loyal to the View Details