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Show Results For
- All HBS Web
(1,395)
- People (1)
- News (516)
- Research (674)
- Events (3)
- Multimedia (27)
- Faculty Publications (399)
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- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
convert consumer interest to purchases it might be time to reduce the volume on talking babies and dancing monkeys and up the attention on brand. Teixeira is now talking with companies that are trying to connect television ad campaigns... View Details
- 12 Dec 2012
- Research & Ideas
Book Excerpt: Strength in Numbers
criticized as manipulative or exploitative, March of Dimes posters featuring cute children that were also clearly afflicted with polio (the original poster children) were effective. A strategy of "porch light" fundraising campaigns... View Details
Keywords: Re: Gunnar Trumbull
- 04 Feb 2008
- Research & Ideas
Putting Entrepreneurship in the Social Sector
National Campaign to Prevent Teen Pregnancy, and the September 11th Fund. We asked Wei-Skillern to discuss the book and its practical applications for business leaders. Sean Silverthorne: Why did you and your coauthors write this book?... View Details
Keywords: by Sean Silverthorne
- 10 Jan 2012
- First Look
First Look: January 10
connections (measured as campaign donations to politicians who won an election). Yet, we do not find evidence that BNDES is systematically bailing out firms. In general, BNDES appears to be generally selecting firms with capacity to repay... View Details
Keywords: Sean Silverthorne
- 30 Apr 2019
- First Look
New Research and Ideas, April 30, 2019
Adidas and Puma? Does it make sense for the company to pursue the kinds of innovations featured in the SNKRS app? And what kind of campaigns and activations should it prioritize in the future? Purchase this... View Details
Keywords: Dina Gerdeman
- 07 Nov 2011
- Research & Ideas
The Forgotten Book that Helped Shape the Modern Economy
and translated this insight into a sustained political and publishing campaign to ensure that the English and later the British Empire would consist of an industrializing core and a periphery producing and providing raw materials. He... View Details
Keywords: by Sean Silverthorne
- 06 Sep 2016
- First Look
September 6, 2016
countries, WWF works with governments, businesses, other NGOs, and communities to set up conservation programs to preserve natural habitat. In contrast, Greenpeace works to campaign for environmental change against governments and... View Details
Keywords: Carmen Nobel
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
services for free, but engages in disclosure by profiling consumers and charging advertisers to target them. In contrast, Microsoft charges a subscription price for Office 365 but does not disclose consumer information for advertising purposes. Microsoft's recent... View Details
- 05 Sep 2007
- First Look
First Look: September 5, 2007
and communities to set up conservation programs to preserve natural habitat. In contrast, Greenpeace works to campaign for environmental change against governments and corporations and accepts funding only through individuals and... View Details
Keywords: Martha Lagace
- 06 Feb 2006
- Research & Ideas
Sorting Out the Patent Craze
doesn't manufacture—computer memory systems. It makes money by licensing its patented designs to other companies, who manufacture computer memory and sell it to computer makers. Over the course of the 1990s, however, Rambus engaged in an extended View Details
- 10 Mar 2009
- First Look
First Look: March 10, 2009
16-21 Abstract The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove... View Details
Keywords: Martha Lagace
- 04 Dec 2018
- First Look
New Research and Ideas, December 4, 2018
case:https://hbsp.harvard.edu/product/119022-PDF-ENG Harvard Business School Case 807-028 Jamnalal Bajaj, Mahatma Gandhi, and the Struggle for Indian Independence Describes the role of a leading Indian business leader in the campaign for... View Details
Keywords: Dina Gerdeman
- 01 Mar 2011
- First Look
First Look: March 1
features of each technology and asks which forms of online marketing the company should prioritize in the future. Discusses similarities and differences between online and off-line marketing, as well as issues of marketing campaign... View Details
Keywords: Sean Silverthorne
- 19 Dec 2006
- First Look
First Look: December 19, 2006
on two validation databases. The results suggest several important findings. First, methods do matter. The differences observed in predictive accuracy across submissions could change the profitability of a churn management campaign by... View Details
Keywords: Sean Silverthorne
- 09 Oct 2017
- Research & Ideas
Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements
where FNC was available. Before the passage of the Bipartisan Campaign Reform Act of 2002, which put a cap on soft money donations to national political parties, firms were allowed to make large donations to parties whose proposed... View Details
- 30 Jul 2014
- Lessons from the Classroom
Teaching The Deal
campaign outcome. Some students blatantly voice their interests across the bargaining table, while others are more guarded—and they learn through the process of getting to a deal how much information it makes sense to share along the way.... View Details
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
increase—but so did music sales. If in fact the research is correct, the strategic implications for the music industry are profound. Instead of conducting a high-profile campaign against pirates, should the industry instead target... View Details
- 31 Jan 2017
- Research & Ideas
The Dow at 20,000: What's That All About?
statements during the campaign have also raised a sense of uncertainty and ambiguity on several fronts. One of them that I think could result in a significant drawback is trade. Since the companies in the Dow are global, they could be... View Details
Keywords: by Jim Aisner
- 13 Mar 2018
- First Look
March 13, 2018
No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/715035-PDF-ENG Harvard Business School Case 118-076 Whole Foods and JANA Partners In 2017, JANA Partners decided to launch an activist campaign at... View Details
Keywords: Sean Silverthorne
- 19 Oct 2015
- Research & Ideas
Business Research that Makes for Smarter Public Policy
money spent on outreach and education campaigns leads to fewer workplace violations. Berkowitz says she experienced firsthand the power that an academic study can have with a 2012 influential research paper co-written by Toffel, UC... View Details
Keywords: by Michael Blanding