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Show Results For
- All HBS Web
(1,360)
- People (1)
- News (520)
- Research (684)
- Events (3)
- Multimedia (27)
- Faculty Publications (408)
- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
say to them? Rangan, head of the HBS faculty marketing unit, has been wrestling with the limits of social marketing for a decade. McCaffrey was so impressed by a talk Rangan gave several years ago on "marketing to the poorest customers" that he View Details
Keywords: by Martha Lagace
- Research Summary
Renovating Democratic Capitalism
This in-process work focuses on how best to address the declining public trust and confidence in democratic capitalism, which many citizens consider to be a cornerstone of our national ideology and identity? While the answer to this question is not entirely clear, I... View Details
- September 2011 (Revised December 2012)
- Case
Pepsi-Lipton Brisk
By: Thales S. Teixeira and Alison Caverly
This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads... View Details
Keywords: Marketing Channels; Marketing Communications; Advertising Campaigns; Decision Making; Media; Product Launch; Resource Allocation; Performance Effectiveness; Budgets and Budgeting; Food and Beverage Industry
Teixeira, Thales S., and Alison Caverly. "Pepsi-Lipton Brisk." Harvard Business School Case 512-011, September 2011. (Revised December 2012.)
- 01 Sep 2005
- News
Gifts Create Frist Financial Aid Fund
contribute to the continued success of the School.” A member of the Campaign Advisory Committee, Thomas Frist Jr. and his wife, Trish, served on the Board of Dean’s Advisors from 1997 to 2003. The Frists’ sons, Tommy and Billy, work at... View Details
- August 2020 (Revised September 2020)
- Case
Facelift at Olay (A)
By: Sunil Gupta, Rajiv Lal and Olivia Hull
By October 2017, Procter & Gamble’s skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay’s competitors, including hundreds of new... View Details
Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Advantage; Competitive Strategy; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio
Gupta, Sunil, Rajiv Lal, and Olivia Hull. "Facelift at Olay (A)." Harvard Business School Case 521-011, August 2020. (Revised September 2020.)
- Profile
Sergio Velasquez-Terjesen
Australia, but he seized an opportunity to change the culture of ConocoPhillips itself, becoming the co-founder of the company's first LGBT employee group. Over the course of four years, Sergio and his colleagues moved ConocoPhillips' Human Rights View Details
- 06 May 2021
- HBS Case
How Four Women Made Miami More Equitable for Startups
company and social impact accelerator adept at organizing campaigns through social media. “I chose these founders for their differences from one another,” Kanter says. “But then I saw how many similarities there were in their struggles... View Details
Keywords: by Carolyn DiPaolo
- 22 Nov 2004
- Research & Ideas
Side Effects: The Case of Propecia
wives, believing such campaigns would not be cost effective. As Wosinska put the problem: "How does a pharma talk to barbers?" In the end, first-year sales beat internal estimates, thanks to pent-up demand. Propecia is now a... View Details
- June 2016
- Case
Big Spaceship: The Evolving Agency
By: Boris Groysberg and Matthew G. Preble
This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details
Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)
Groysberg, Boris, and Matthew G. Preble. "Big Spaceship: The Evolving Agency." Harvard Business School Case 416-003, June 2016.
- 24 Jan 2018
- Research & Ideas
How to Get People Addicted to a Good Habit
soap before meals can dramatically reduce rates of both diarrhea and acute respiratory infections. To that end, major health organizations have poured a lot of money into handwashing education campaigns in the developing world, but to... View Details
Keywords: by Carmen Nobel
- 21 Nov 2018
- Blog Post
Harvard Square's Hidden History
And I saw something else: I saw rock and roll future and its name is Bruce Springsteen.” The review became the cornerstone of Springsteen’s marketing campaign for his album Born to Run and catalyzed Springsteen’s rise to national renown. View Details
- 14 Feb 2019
- Blog Post
LOVE At HBS
apartment, and the other fun experiences we were bound to share as roommates. Although we may not remember everything we’ve learned in class, we’ll always remember the incredible memories we’ve made together at HBS and the love we’ve shared along the way. Kyle Hutton,... View Details
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
"Radial Age" advertising campaign in 1968. 2 The August 1968 Consumer Reports awarded its top two spots to radials and documented the new technology's longer life, increased safety, handling and economy relative to even... View Details
- Research Summary
Corporate Lobbying Strategy and Foreign MNEs
“U.S. Defense Contracts and the Lobbying Strategies of Foreign MNEs: The Liability of Foreignness and Make-or-Buy Decisions about Political Goods”
Many firms engage in lobbying with the expectation that their lobbying efforts will... View Details
- 10 Sep 2012
- HBS Case
HBS Cases: Branding Yoga
Bikram yoga” (The Hindu American Foundation (HAF) has weighed in on the debate as well. The organization launched an awareness campaign called "Take Back Yoga—Bringing to Light Yoga's Hindu Roots." The goal was not to convert... View Details
- Web
HBS - Financials | Supplemental Financial Information
Online, and broaden the faculty's ambitious research agenda. Growing unrestricted current use giving to a sustainable annual level of $40 million was one of the major goals of The Campaign for Harvard Business School, which concluded in... View Details
- Web
the Art of American Advertising - Advertising Products
century, J. Walter Thompson, E. C. Allen, N. W. Ayer & Son, and others eventually developed into full-service agencies taking on the responsibilities for copy, art, design, layout, and advertising campaigns previously done by companies... View Details
- Profile
Emily Schlichting
story with a Washington, D.C. think tank, Emily became the public face of ACA advocacy throughout her college career, speaking at press conferences, testifying to Congressional panels, and even working with the White House. President Obama's re-election View Details
- 05 Dec 2016
- Research & Ideas
How The 2016 Presidential Candidates Misled Us With Truthful Statements
Another example is a TV ad that Hillary Clinton’s campaign ran last December, which included the following claim: “In the last seven years, drug prices have doubled.” One of the main purposes of the ad was to highlight the need for... View Details
Keywords: by Dina Gerdeman
- 06 Nov 2018
- Research & Ideas
8 Ways to Make Olympic Stadiums Useful After the Games End
2008 Beijing Games topped out at a whopping $40 billion. Taxpayers have taken note. Citizen pressure resulted in Boston, Budapest, Hamburg, and Rome withdrawing their campaigns to win the 2024 summer games to be held in Paris. And Tokyo,... View Details