Campaigns - Publications - Faculty & Research

05 Dec 2016
Research & Ideas

How The 2016 Presidential Candidates Misled Us With Truthful Statements

Another example is a TV ad that Hillary Clinton’s campaign ran last December, which included the following claim: “In the last seven years, drug prices have doubled.” One of the main purposes of the ad was to highlight the need for... View Details

Keywords: by Dina Gerdeman

06 Nov 2018
Research & Ideas

8 Ways to Make Olympic Stadiums Useful After the Games End

2008 Beijing Games topped out at a whopping $40 billion. Taxpayers have taken note. Citizen pressure resulted in Boston, Budapest, Hamburg, and Rome withdrawing their campaigns to win the 2024 summer games to be held in Paris. And Tokyo,... View Details

Keywords: by Julia Hanna; Sports

07 Jan 2002
Research & Ideas

How Marketing Can Reduce Worldwide Poverty

say to them? Rangan, head of the HBS faculty marketing unit, has been wrestling with the limits of social marketing for a decade. McCaffrey was so impressed by a talk Rangan gave several years ago on "marketing to the poorest customers" that he View Details

Keywords: by Martha Lagace

July 2021 (Revised February 2022)
Case

Mary Kay Inc.: Enriching Women's Lives while Embracing Change

By: Elie Ofek, K. Shelette Stewart and Julia Kelley

In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary Kay was a direct sales company whose Independent Beauty Consultants purchased its beauty and cosmetics products at... View Details

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Sergio Velasquez-Terjesen

Australia, but he seized an opportunity to change the culture of ConocoPhillips itself, becoming the co-founder of the company's first LGBT employee group. Over the course of four years, Sergio and his colleagues moved ConocoPhillips' Human Rights View Details

Keywords: Manufacturing/Energy; Consulting

01 Sep 2005
News

Gifts Create Frist Financial Aid Fund

contribute to the continued success of the School.” A member of the Campaign Advisory Committee, Thomas Frist Jr. and his wife, Trish, served on the Board of Dean’s Advisors from 1997 to 2003. The Frists’ sons, Tommy and Billy, work at... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

22 Nov 2004
Research & Ideas

Side Effects: The Case of Propecia

wives, believing such campaigns would not be cost effective. As Wosinska put the problem: "How does a pharma talk to barbers?" In the end, first-year sales beat internal estimates, thanks to pent-up demand. Propecia is now a... View Details

Keywords: by Sean Silverthorne; Health; Pharmaceutical

04 Apr 2023
Blog Post

Maersk’s Journey to Decarbonize Shipping

speed the pace of decarbonization in the shipping industry. Furthermore, Maersk is actively campaigning in support of a $150/ton of carbon tax, which could increase costs in the short-run but would actually make maritime shipping more... View Details

September 2011 (Revised December 2012)
Case

Pepsi-Lipton Brisk

By: Thales S. Teixeira and Alison Caverly

This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads... View Details

Keywords: Marketing Channels; Marketing Communications; Advertising Campaigns; Decision Making; Media; Product Launch; Resource Allocation; Performance Effectiveness; Budgets and Budgeting; Food and Beverage Industry

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06 May 2021
HBS Case

How Four Women Made Miami More Equitable for Startups

company and social impact accelerator adept at organizing campaigns through social media. “I chose these founders for their differences from one another,” Kanter says. “But then I saw how many similarities there were in their struggles... View Details

Keywords: by Carolyn DiPaolo

Research Summary

Renovating Democratic Capitalism

By: Malcolm S. Salter

This in-process work focuses on how best to address the declining public trust and confidence in democratic capitalism, which many citizens consider to be a cornerstone of our national ideology and identity? While the answer to this question is not entirely clear, I... View Details

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Annual Report 2020 - Annual Report 2020

giants, played a central role in the world economy, U.S. Steel employed photographs in a variety of public relations campaigns to instill public favor. The exhibit represents the talents of noted artists, photographers from the... View Details

01 Jun 2008
News

You Only Thought You Were Republican

capitalists like Warren Buffett, a hero to many of us, support the Democratic Party. (Warren did two fundraisers for Hillary, two for Barack, one for the Democratic Senatorial Campaign Committee, and, I am ever so pleased to say, one for... View Details

Keywords: Andrew Tobias; national debt; Business Schools & Computer & Management Training; Educational Services; Government

22 Feb 2024
News

GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit

Clubs News Clubs News Crossroads Forum Explores Future of Gulf Region More than 1,300 public and private leaders convened in Riyadh, Saudi Arabia on January 30 and 31 for the Crossroads GCC Future Impact Forum, co-hosted by the HBS Club of the Gulf Cooperation Council... View Details

Keywords: Margie Kelley

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

when a company attempts to move in on its market share, perhaps by offering price discounts. Since this strategy is viewed as more threatening, the competitor can be expected to retaliate with prejudice—often by firing off a campaign to... View Details

Keywords: by Dina Gerdeman

30 Mar 2018
What Do You Think?

What Should Mark Zuckerberg Do?

giving it more independent leadership, (2) provide more “community training” on the use of user data, (3) “invest in reducing fake articles,” (4) publish a quarterly “report to Congress” regarding “detailed privacy issues/actions”, and (5) “Start a large scale subtle... View Details

Keywords: by James Heskett; Web Services; Information Technology

01 Mar 2023
News

Step Change

At Consoleya, a coworking space in Cairo’s former French Consulate, multiple levels of meeting rooms and workspaces operate at capacity, from a ground-floor café to a rooftop deck. The scene—coders bent over laptops, concepts scrawled on whiteboards, clusters of people... View Details

Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

costs Bill Gates $300 a second. What is your time worth?" And an ad campaign for The Wall Street Journal features celebrities including Tory Burch and Will.i.am reading the paper with the tagline, “People who don’t have time make... View Details

Keywords: by Michael Blanding

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HBS - Financials | Supplemental Financial Information

Online, and broaden the faculty's ambitious research agenda. Growing unrestricted current use giving to a sustainable annual level of $40 million was one of the major goals of The Campaign for Harvard Business School, which concluded in... View Details

Research Summary

Clinical Trials as a setting for Health Policy and Management Research

The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details

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