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  • January 2019
  • Supplement

Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
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  • 15 Nov 2016
  • First Look

November 15, 2016

takes a closer look at the implementation of a global job model and how it has enabled the use of data analytics in the human resources function. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/417038-PDF-ENG Harvard View Details
Keywords: Sean Silverthorne
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

Human beings are critical to the functioning of the vast majority of operating systems, influencing both the way these systems work and how they perform. Yet most formal analytical models of operations assume that the people who... View Details
Keywords: Martha Lagace
  • 15 Aug 2007
  • Op-Ed

3 Steps to Reduce Financial System Risk

acting as a catalyst for the creation of these products by banks. Indeed, given the considerable fees involved, banks' business models are being reorientated away from the traditional structuring and holding of individual loans. Instead,... View Details
Keywords: by Mohamed El-Erian; Financial Services; Banking
  • 18 Dec 2007
  • First Look

First Look: December 18, 2007

way central banks can analyze and manage the financial risks of a national economy. It is based on the modern theory and practice of contingent claims analysis (CCA), which is successfully used today at the level of individual banks by managers, investors, and... View Details
Keywords: Martha Lagace
  • 19 Sep 2006
  • First Look

First Look: September 19, 2006

MaterialsChina: To Float or Not To Float? (F)- Alcatel and Strong Chinese Competition Harvard Business School Case 706-036 The Chinese operations of Alcatel, a global communications solution provider based in France, were faced with... View Details
Keywords: Sean Silverthorne
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

Harvard Business School Case 718-022 Hank and Nancy: The Subprime Crisis, the Run on Lehman and the Shadow Banks, and the Decision to Bailout Wall Street No abstract available. Purchase this case:... View Details
Keywords: Carmen Nobel
  • 13 Dec 2016
  • First Look

December 13, 2016

fundamental firm value, which is gradually revealed into prices. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51971 December 2016 Harvard Business Review Health Care Needs Real Competition By: Dafny, Leemore S., and... View Details
Keywords: Carmen Nobel
  • July 2025
  • Article

Digital Lending and Financial Well-Being: Through the Lens of Mobile Phone Data

By: AJ Chen, Omri Even-Tov, Jung Koo Kang and Regina Wittenberg-Moerman
To mitigate information asymmetry about borrowers in developing economies, digital lenders use machine-learning algorithms and nontraditional data from borrowers’ mobile devices. Consequently, digital lenders have managed to expand access to credit for millions of... View Details
Keywords: Informal Economy; Digital Banking; Mobile Phones; Developing Countries and Economies; Mobile and Wireless Technology; AI and Machine Learning; Analytics and Data Science; Credit; Borrowing and Debt; Well-being; Banking Industry; Kenya
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  • 17 Nov 2015
  • First Look

November 17, 2015

Societal and Political Dimensions of Innovation Innovation and Business Growth By: Kerr, William R. Abstract—Innovation and the pursuit of new business opportunities are essential for growth at the firm... View Details
Keywords: Sean Silverthorne
  • May 2016 (Revised April 2018)
  • Case

Building the Digital Manufacturing Enterprise of the Future at Siemens

By: Willy Shih
This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the... View Details
Keywords: Big Data; Internet Of Things; Internet Of Everything; Industrie 4.0; Digital Factory; Digital Enterprise; Digital Manufacturing; Manufacturing; Production Management; Production Planning; Computer Software; Germany; German Manufacturing; Machinery and Machining; Information Technology; Digital Platforms; Technological Innovation; Production; Supply Chain; Applications and Software; Information Infrastructure; Internet and the Web; Analytics and Data Science; Manufacturing Industry; Germany
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  • 20 Dec 2016
  • First Look

December 20, 2016

defaulting issuers and that the adjustments are generally useful in assessing eventual lender recovery following default. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52018 Meet the Oligarchs: Business... View Details
Keywords: Carmen Nobel
  • 11 Apr 2007
  • Research & Ideas

Adding Time to Activity-Based Costing

To improve any business, managers need to understand how much it costs to produce a profitable product. It seems a simple task, but the process of securing and analyzing the data can be incredibly complex and organizationally taxing. In Time-Driven Activity-Based... View Details
Keywords: by Sarah Jane Gilbert
  • 15 Jul 2014
  • First Look

First Look: July 15

  Publications August 2013 Strategic Entrepreneurship Journal Business Model Evaluation: Quantifying Walmart's Sources of Advantage By: Brea-Solís, Humberto, Ramon Casadesus-Masanell, and Emili Grifell-Tatjé Abstract—We develop an View Details
Keywords: Carmen Nobel
  • 2021
  • Working Paper

Studying the U.S.-Based Portfolio Companies of U.S. Impact Investors

By: M. Diane Burton, Gurveen Chadha, Shawn A. Cole, Abhishek Dev, Christina Jarymowycz, Leslie Jeng, Laura Kelley, Josh Lerner, Jaime R. Diaz Palacios, Yue (Cynthia) Xu and T. Robert Zochowski
Recent years have seen a dramatic increase in the reliance on market-based solutions to social and environmental problems around the world (Barman 2016; Horvath and Powell 2020). The growth of impact investing is a vivid example of this trend and, although there have... View Details
Keywords: Impact Investing; Impact Portfolio Companies; Investment; Social Issues; Environmental Sustainability; Investment Portfolio; Business Ventures; Analytics and Data Science; Performance; United States
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  • 19 May 2009
  • First Look

First Look: May 19, 2009

  Working PapersDon't Just Survive—Thrive: Leading Innovation in Good Times and Bad (revised) Authors:Lynda M. Applegate and Bruce Harreld Abstract Battered by contracting markets and frozen credit, many businesses today are fighting for... View Details
Keywords: Martha Lagace
  • 12 Jan 2016
  • First Look

January 12, 2016

most interesting and original work. By contrast, some of their most successful labels—"distributive" and "integrative" bargaining—have generated at least three ongoing areas of analytic and practical confusion despite... View Details
Keywords: Carmen Nobel
  • 17 Aug 2010
  • First Look

First Look: August 17

opportunity for multinationals. Download the paper: http://www.hbs.edu/research/pdf/11-011.pdf   Cases & Course MaterialsProPublica Michel Anteby, Philippe Bertreau, Charlotte NewmanHarvard Business School Case 410-140 Stephen... View Details
Keywords: Martha Lagace
  • 11 Nov 2014
  • First Look

First Look: November 11

Internet: adding digital sensors to its machines; connecting them to a common, cloud-based software platform; investing in software development capabilities; building advanced analytics capabilities; and embracing crowd-based product... View Details
Keywords: Sean Silverthorne
  • 19 Aug 2008
  • First Look

First Look: August 19, 2008

managers, investors, and regulators. The basic analytical tool is the risk-adjusted balance sheet, which shows the sensitivity of the enterprise's assets and liabilities to external "shocks." At the national level, the sectors... View Details
Keywords: Sean Silverthorne