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Publications

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  • All HBS Web  (712)
    • News  (135)
    • Research  (491)
    • Events  (2)
    • Multimedia  (7)
  • Faculty Publications  (372)

Show Results For

  • All HBS Web  (712)
    • News  (135)
    • Research  (491)
    • Events  (2)
    • Multimedia  (7)
  • Faculty Publications  (372)
← Page 30 of 712 Results →
  • January 2014
  • Teaching Note

Dumb Ways To Die: Advertising Train Safety (A), (B) & (C)

By: John Quelch
Keywords: Advertising Media; Viral Advertising; Viral Marketing; Public Safety; Advertising; Marketing; Marketing Strategy; Internet and the Web; Digital Marketing; Media and Broadcasting Industry; Media and Broadcasting Industry; Oceania; Europe
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Quelch, John. "Dumb Ways To Die: Advertising Train Safety (A), (B) & (C)." Harvard Business School Teaching Note 514-082, January 2014.
  • 25 Nov 2014
  • First Look

First Look: November 25

position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use the... View Details
Keywords: Carmen Nobel
  • 25 Jul 2006
  • First Look

First Look: July 25, 2006

competing bid for the shares of Nippon Broadcasting Systems (NBS). Livedoor, the other bidder, is a highly valued Internet company that has been accused of financial wizardry to keep its stock price high. Purchase this case: View Details
Keywords: Sean Silverthorne
  • May 2001 (Revised June 2001)
  • Teaching Note

Reuters Greenhouse Fund TN

By: Rosabeth M. Kanter
Teaching Note for (9-301-012). View Details
Keywords: Media and Broadcasting Industry; Media and Broadcasting Industry
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Kanter, Rosabeth M. "Reuters Greenhouse Fund TN." Harvard Business School Teaching Note 301-107, May 2001. (Revised June 2001.)
  • 15 May 2006
  • Lessons from the Classroom

Women Find New Path to Work

and personal marketing, sort of one-to-one-to-one, the customized approach, as opposed to the broadcast media that were the mainstays of advertising in the early '90s. They always have to think about this work in the context of a broader... View Details
Keywords: by Mallory Stark
  • Web

How to Communicate your Organizations’ People-Centered Values - Recruiting

feel a sense of belonging. Also, in the absence of demographic data — for example, data on sexual orientation — an established ERG broadcasts to potential employees that diversity exists within the organization and is welcomed. Action and... View Details
  • 1979
  • Chapter

Toward a Theory of the Press

By: Michael C. Jensen
Keywords: Media; Media and Broadcasting Industry; Media and Broadcasting Industry
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Jensen, Michael C. "Toward a Theory of the Press." In Economics and Social Institutions, edited by Karl Brunner. Martinus Nijhoff Publishers, 1979.
  • June 2020 (Revised July 2023)
  • Case

Time Out: The Evolution from Media to Markets

By: Kate Barasz and Eva Ascarza
In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in... View Details
Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands and Branding; Media; Marketing; Marketing Strategy; Organizational Change and Adaptation; Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry; United Kingdom; United States
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Barasz, Kate, and Eva Ascarza. "Time Out: The Evolution from Media to Markets." Harvard Business School Case 520-128, June 2020. (Revised July 2023.)
  • May 2020 (Revised December 2022)
  • Case

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal
In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details
Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Network Effects; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Partners and Partnerships; Capital; Venture Capital; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
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Bussgang, Jeffrey J., Amy Klopfenstein, and Amram Migdal. "Soofa: Displaying the Right Path?" Harvard Business School Case 820-098, May 2020. (Revised December 2022.)
  • March 2014
  • Teaching Note

The Weather Company

By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
New CEO David Kenny transformed The Weather Company in less than two years from a primary identity as a cable television channel to a multi-platform digital company innovating in the uses of weather data. He assesses progress and considers strategic choices and... View Details
Keywords: Leadership; Strategic Change; Technology; Digital; Weather; Organizational Change and Adaptation; Digital Platforms; Change Management; Leading Change; Growth and Development Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
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Kanter, Rosabeth Moss, and Ai-Ling Jamila Malone. "The Weather Company." Harvard Business School Teaching Note 314-125, March 2014.
  • September 2007 (Revised September 2007)
  • Teaching Note

RealNetworks Rhapsody (TN)

By: Thomas R. Eisenmann
Keywords: Media; Media and Broadcasting Industry; Media and Broadcasting Industry
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Eisenmann, Thomas R. "RealNetworks Rhapsody (TN)." Harvard Business School Teaching Note 808-069, September 2007. (Revised September 2007.)
  • August 2007 (Revised February 2013)
  • Teaching Note

Oprah Winfrey (TN)

By: Nancy F. Koehn, Marya Besharov, Katherine Miller and Nora Khan
Keywords: Media and Broadcasting Industry; Media and Broadcasting Industry
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Koehn, Nancy F., Marya Besharov, Katherine Miller, and Nora Khan. "Oprah Winfrey (TN)." Harvard Business School Teaching Note 808-018, August 2007. (Revised February 2013.)
  • 03 Feb 2009
  • First Look

First Look: February 3, 2009

would intrude ever more deeply and more precisely into consumer lives than broadcast media had been able to. Instead, the transformation is unfolding on a model of consumer empowerment, in which consumers use digital media to communicate... View Details
Keywords: Martha Lagace
  • 01 May 2012
  • First Look

First Look: May 1

are also more likely to find their corporate failings broadcast in the news. Companies hoping to minimize the risk of media attention to accidents need to be careful not to place their organizations at the very top or the very bottom of... View Details
Keywords: Carmen Nobel
  • Web

From Concept to Product | Baker Library

eye-catching advertisements and easy-to-read user manuals, and the company distributed cameras and films through dealers and in exhibitions, trade shows, conventions, and theme parks. Polaroid demonstrations took place where cameras were sold and were View Details
  • 01 Jun 1999
  • News

Conference Brings Global Perspective to Cape Town

audio broadcasting technology to bring satellite radio to all corners of Africa. Koos Bekker, managing director of Naspers, a leading media and communications group in South Africa, discussed his firm's Internet and pay television... View Details
Keywords: Susan Young
  • 01 Mar 2008
  • News

An American Odyssey

make a difference for Africa.” America’s Africa involvement also includes the African News Network, a Washington, D.C., start-up he cofounded that will broadcast quality news, documentary, and public-affairs programming about Africa to... View Details
Keywords: Garry Emmons; Lawrence Fouraker; Business Schools & Computer & Management Training; Educational Services; Finance
  • 01 Dec 2013
  • News

Climate Change as Must-See TV

ABBASI: With the participation of HBS alumni and Hollywood heavyweights, bringing climate change drama into US living rooms. Related Link Preview: Years of Living Dangerously (video) by Garry Emmons Last spring, when a Hawaiian observatory reported that carbon dioxide... View Details
Keywords: videos; Broadcasting (except Internet); Broadcasting (except Internet); Broadcasting (except Internet); Broadcasting (except Internet); Broadcasting (except Internet)
  • 26 Oct 2017
  • Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

A year ago, discussions of the business of digital media may have focused on the plateauing ebook market or the diminishing pay for content providers. But after the 2016 presidential election, in which Russian operatives allegedly used Facebook ads to sow discord among... View Details
Keywords: by Jen Deaderick; Media & Broadcasting; Media & Broadcasting
  • 12 Oct 2017
  • Cold Call Podcast

Telemundo: The Fastest Growing TV Network in the United States

Keywords: Re: Henry W. McGee; Media & Broadcasting; Media & Broadcasting
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