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Show Results For
- All HBS Web
(3,837)
- People (15)
- News (853)
- Research (2,124)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,510)
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- 01 Sep 2020
- News
Good Odds
better digital experience buying food,” he says. “They expect to interact with brands they can love and that care about waste, not brands that they can tolerate. We think we’re... View Details
- 20 Aug 2014
- News
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
Within—Almost 90% of McDonald’s in the US are owned and operated by franchisees. Paulo Pena (MBA 2004) runs the rest. Hear from Kristy Cunningham on the all-day breakfast initiative on the Skydeck podcast Five days after the call,... View Details
- 01 Jun 2013
- News
Brick by Brick
he returned. The group focused on growth. LEGO building sets became increasingly complex. A line of LEGO-branded children's clothing debuted, and a division of the company pitched book, movie, and TV ideas.... View Details
- 01 Dec 2002
- News
Alumni Bookshelf
did not give rise to a “new economy,” and offers advice on how to restore American economic growth. The Brand Management Checklist by Alan Bradley (“Brad”) VanAuken (MBA '84) (Kogan Page) A comprehensive... View Details
- 01 Apr 2002
- News
Back on Course
had been the epitome of yacht-club chic. Some years ago, however, the famous brand lost its bearings, drifted from its proud heritage, and wound up indistinguishable from the mass-market fleet. Today, with... View Details
- 05 May 2017
- News
Barnes & Noble Names Demos Parneros CEO
ambitious push into physical retail, with six new stores around the country and six more scheduled to open this year. James McQuivey, an analyst at Forrester, said Barnes & Noble needed to innovate to survive, View Details
- 08 Jun 2021
- News
New Funding for Female Founders
respective ventures. Assaf is co-founder and CEO of the CBD-infused beauty brand The Uplifters’ Prima, which raised $9.2 million in a seed-plus funding round to support its retail expansion, according to... View Details
- 01 Jan 2009
- News
William K. Bowes Jr., MBA 1952
Silicon Valley’s burgeoning venture capital industry. Founding U.S. Venture Partners in 1981 provided Bowes the opportunity to help create, rather than merely finance, initiatives at their earliest stages. The firm has shaped the software, health-care, e-commerce,... View Details
- 19 Jul 2023
- News
How to Effectively Market Green Products
- 01 Sep 2014
- News
All For One
employees. By 2012, sales had increased by nearly 50 percent, and VW’s brand ranking had climbed from No. 55 to No. 39. Based on consumer surveys, brand monitor Interbrand... View Details
- 01 Feb 2002
- News
Europe Business Conference Forecasts the Future
freedom that will favor universal growth and prosperity in a more diverse, open world," he concluded. Panels held throughout the day included "Consulting in a Bear Market," "Opportunities in Eastern Europe," View Details
- 01 Nov 2013
- News
Selling Crafts with a Story
many key themes running throughout the online marketplace these days: the maker movement, which highlights handcrafted creativity; sustainable commerce (buying local and getting to know the person behind the piece); online View Details
- 01 Dec 2010
- News
The Father of Modern Advertising
“creative,” and suddenly agencies could bill much more for their newly developed writing and marketing services. Brands that Lasker’s agency helped make or reinvent included... View Details
- 04 Dec 2014
- News
The 32 Hottest Startup CEOs In America
Keywords: Gilt Groupe; Glamsquad; Mink; Hinge; Birchbox; Personal Services; Nonstore Retailers; Retail Trade
- 28 Feb 2020
- News
Kelly Campbell Named President of Hulu
a driving force in defining Hulu’s brand vision and strategy. She has built a tremendous multitalented team and developed strategic campaigns that helped double Hulu’s... View Details
Keywords: Arts, Entertainment
- 01 Sep 2009
- News
A Book by Its Cover
Courtesy Harlequin Packaging and branding fantasy as though it were detergent, one-time self-described Procter & Gamble “soap salesman” Larry Heisey (MBA ’54) “turned Harlequin from a niche purveyor of... View Details
- 27 Aug 2019
- News
Sweating It Out in Philly; Whiskey Flights in Portland
Clubs News Clubs News Philly Club Builds Sweat Equity with SLT’s Amanda Freeman A dozen intrepid alumni from the HBS Club of Philadelphia recently worked up quite a sweat to learn more about the fitness industry from wellness entrepreneur View Details
Keywords: Margie Kelley