Filter Results:
(956)
Show Results For
- All HBS Web
(956)
- People (4)
- News (193)
- Research (655)
- Events (1)
- Multimedia (3)
- Faculty Publications (314)
Show Results For
- All HBS Web
(956)
- People (4)
- News (193)
- Research (655)
- Events (1)
- Multimedia (3)
- Faculty Publications (314)
- 31 Oct 2018
- News
Preaching with a Choir
volunteer experience as a musician with my background in consumer package goods marketing and my Harvard MBA training. “What we were looking to do is to take the Cadillac brand that is the Mormon Tabernacle Choir, re-energize it,... View Details
- 15 Mar 2011
- First Look
First Look: March 15
incorporating their qualitative and quantitative measures in central organizational planning, decision making, and accountability mechanisms. We call the experts that achieve such positions of influence "frame-makers." In the... View Details
Keywords: Sean Silverthorne
- Profile
John Smith-Ricco
experience got me thinking about the role of industrialization in economic development. The viability of South Africa depends on that development and the equitable distribution of resources." Eager to learn "how capital is created," John accepted a View Details
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
closely to your customers and revise your market segmentation assumptions. Assess your target customers' trust in your brand. Clearly, trust in financial services brands has taken a beating. Many well-known View Details
- 13 Dec 2018
- Blog Post
"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012
content. The plan was to grow an audience of sufficient size to attract advertisers but, she says in retrospect, "It wasn't the right business model for me." Cynthia knew she wanted a positive cash flow business that could... View Details
- 01 Dec 2013
- News
Plugged In
When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing manager at Cadillac, Camargo is... View Details
- 01 Jun 2021
- What Do You Think?
Are Employers Ready for a Flood of 'New' Talent Seeking Work?
important to them, and they make those positions part of their consideration set when exploring brand loyalty. So CEOs have no choice but (to) become activists to maximize shareholder value.” This still... View Details
Keywords: by James Heskett
- 25 Feb 2020
- News
In My Humble Opinion: Mr. Coffee
2018, Keller left his position as global president of the Wm. Wrigley Jr. Company to become CEO of Peet’s Coffee; in January, he was named CEO of JDE Peet’s, a merger that added a portfolio of coffee and tea View Details
Keywords: Julia Hanna
- 23 Jan 2020
- News
Bringing Education Back Home
a set of technical skills and, particularly, marketing leadership. We basically branded our story: Two Harvard grads coming back to our hometown, trying to build a better education system. That was our sales pitch. We took a business... View Details
Keywords: Educational Services
- 29 Sep 2015
- First Look
September 29, 2015
as early as possible during EHR optimization. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49754 2015 Journal of Product & Brand Management The Nobel Prize: The Identity of a Corporate Heritage View Details
Keywords: Sean Silverthorne
- Profile
Gary Shi
brands in the world, Proctor & Gamble and PepsiCo, assuming an escalating series of responsibilities. “The biggest thing I learned,” says Gary, “is never say no to yourself. There’s always need for a challenge.” Changing ideas of... View Details
- 08 Sep 2015
- First Look
September 8, 2015
high-level positions in organizations. While a great deal of research has provided evidence that bias and discrimination give rise to and perpetuate this gender disparity, in the current research, we explore another explanation: men and... View Details
Keywords: Carmen Nobel
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
relationships by making (even objectively generous) exchanges feel transactional. When exchanging resources, people should be wary of both how much they exchange and the manner in which they exchange. Publisher's link:... View Details
Keywords: by Sean Silverthorne
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
retail. Q: What’s different about the physical storefront in this renaissance of retail? Jill Avery: There’s a lot of experimentation around what a store is and what it could do. In this new worldview, a store has to create a branded... View Details
- 02 Apr 2013
- First Look
First Look: April 2
profits of competing platforms in a market of fixed size are decreasing in the fraction of sophisticated users. When market expansion is introduced, the fraction of sophisticated users that maximizes competing platforms' profits may be View Details
Keywords: Sean Silverthorne
- 01 Apr 2002
- News
Career Transitions, Continuing Education Focus of Washington, D.C., Club
In 1995, Joseph L. Loughran (MBA '83) volunteered to be the government activities luncheon coordinator for the HBS Club of Washington, D.C. "Little did I know what was in store for me," he jokes. Loughran, a Pennsylvania native, is now president of the four... View Details
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
knowledge of consumer behavior to create killer applications in the m-commerce arena. Imagine a brand well positioned to satisfy the life intentions of the youth market: Let's call it "Soda X."... View Details
Keywords: by Nitin Nohria & Marty Leestma
- 06 Dec 2021
- News
Monaco's Digital Transformation
well the challenges that lay ahead. DIGITAL LEADERSHIP: Read how the president and CEO of Trusted Media Brands is spearheading digital innovation at her company in the 3-Minute Briefing: Bonnie Kintzer (MBA 1987). DIGITAL LEADERSHIP: Read... View Details
Keywords: Jennifer Gillespie
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
integrated reporting, explains the forces that give momentum to the associated movement, and examines the motives of the actors involved. It posits integrated reporting as a key mechanism by which companies can ensure their own long-term... View Details
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic View Details
Keywords: Carmen Nobel