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Show Results For
- All HBS Web
(947)
- People (2)
- News (299)
- Research (508)
- Multimedia (2)
- Faculty Publications (223)
- 02 Apr 2013
- First Look
First Look: April 2
http://hbr.org/search/713405-PDF-ENG Harvard Business School Case 409-112 Lawson: Becoming the Community Store of 9,000 Japanese Communities No abstract available. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 03 Mar 2015
- First Look
First Look: March 3
on a sustained and balanced growth trajectory? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715008-PDF-ENG Harvard Business School Case 514-078 Ghurka Ghurka was a 38-year-old luxury leather goods brand that specialized in... View Details
Keywords: Sean Silverthorne
- 14 Oct 2020
- News
Sewn with Love
Girls for Humanity (FGFH), the mission of which was to provide humanitarian services and funding to communities in need across the world. Hanazawa mobilized the global fashion industry by soliciting excess merchandise from luxury View Details
Keywords: Maureen Harmon
- 09 Jan 2020
- Blog Post
Set Your Recruiting Vision for 2020
by using the resume database. Goal: Build a Strong Brand On-Campus through Remote Recruiting If you do not have the budget or time for on-campus recruiting, you aren’t alone. The good news is there are many different ways you can connect... View Details
Keywords: All Industries
- 09 May 2013
- News
Road Trip
share what we learn with a larger, supportive community of fellow entrepreneurs, professors, venture capitalists, and anyone else committed to entrepreneurship. We'd like this trip to be a growth engine for entrepreneurial practice... View Details
- 18 Jan 2019
- Blog Post
Exploring the Tech World Through WesTrek
didn’t grow up with any desire to move across the country. After all, I love winter! I love the accents! I love the oysters! I love the east coast so much that I stuck around for 26 years, during which I attended the University of Pennsylvania and followed my passion... View Details
- Profile
Rawiah Abdallah
grassroots campaign that engaged students with Cairo's slum communities." One objective was to build a bridge between the privileged students and their less-fortunate neighbors. "The other goal was to develop the community, to improve lives," Rawiah... View Details
- 01 Jun 2015
- News
Screen Grab
engagement, then you have something that brings the consumer back on a weekly or even daily basis,” says Delph, citing Red Bull and GoPro as two examples of brands that have created direct relationships with consumers. Red Bull, for... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- February 2022
- Case
Paul Polman
By: Elizabeth A. Keenan, Youngme Moon and Susie Ma
Over his 40-year career, Paul Polman had led some of the world’s largest consumer goods companies, making his biggest mark as CEO of Unilever—a multi-national corporation that produced everything from soap to soup. Polman was also well-regarded as a leader in corporate... View Details
Keywords: Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Leadership; Corporate Accountability; Personal Development and Career; Corporate Social Responsibility and Impact; Ethics; Values and Beliefs; Social Issues; Philanthropy and Charitable Giving
Keenan, Elizabeth A., Youngme Moon, and Susie Ma. "Paul Polman." Harvard Business School Case 322-098, February 2022.
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
and from electronic communication servers—the effect of open office architectures on employees' face-to-face, email, and instant messaging (IM) interaction patterns. Contrary to common belief, the volume of face-to-face interaction... View Details
Keywords: Dina Gerdeman
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
fundraising prowess was aided by his appreciation and use of all communications media, notably the Internet, to engage voters. Obama picked up where Howard Dean left off. He leveraged his website, the blogosphere, and even user-generated... View Details
Keywords: by John Quelch
- 01 Apr 2000
- News
Getting the Message
years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details
Keywords: Susan Young
- 13 Jul 2010
- First Look
First Look: July 13
venture capital. The program provides "IP for equity" and has proven very successful in achieving its main goals—improved morale among researchers who like knowing their technology is being used, improved relationships with the venture capital View Details
Keywords: Martha Lagace
- 01 Sep 2014
- News
Case Study: Declawing the Competition
cofounder and president, Deena Malkina (MBA 2008), offered this case study query to alumni: “KitNipBox is laser-focused on differentiating its brand by sourcing the most unique, high-quality products on the market, committing to healthy... View Details
- 01 Jun 2023
- News
Action Plan: Net Proceeds
supply chain and certification company, to address the plastic pollution he saw in Haiti and other communities around the world. Goodwin had originally traveled to Haiti under the auspices of Executives Without Borders, which he helped... View Details
- 01 Sep 2015
- News
The Business of Love
inspiration boards with images ranging from playful to sexy to Brooklyn, to get a better sense of the brand Jess Deckinger describes as “warm and fuzzy,” and “a cooler way to do dating.” As the meeting ends, one designer sums up the... View Details
Keywords: April White
- 01 Mar 2015
- News
Cracking Conferences
New York’s World Business Forum? Margaret Molloy (MBA 2000), frequent conference-goer and global chief marketing officer and head of business development at Siegel+Gale, a global strategic branding firm, has developed a few go-to... View Details
- 24 Sep 2020
- Blog Post
Introducing the HBS Heartland Club
A first-generation college student, she attended Vanderbilt University where she majored in English Literature before heading down to Miami to work in Global Operations for Restaurant Brands International on the Burger King brand. Before... View Details
- 13 Oct 2015
- Research & Ideas
Does Business Get Done the Same Way in Emerging and Developed Countries?
whether you can buy T Mobile? The U.S. Department of Justice. Who decided it was a good idea to send consumers a text message before they exceeded data limits on their cell phones? The Federal Communications Commission. But there are... View Details
Keywords: by Sean Silverthorne
- 15 Feb 2023
- Blog Post
Creating Emerging Markets Sustainability Series - Closing the ‘Intention-Action’ Gap
Review entitled “The Elusive Green Consumer” in fact describes findings suggesting that while “65% [of consumers] said they want to buy purpose-driven brands that advocate sustainability, only about 26% actually do so.” The authors... View Details