Publications

April 1994
Case

Fiat (A)

By: Marco Iansiti

Keywords: Auto Industry

October 1991 (Revised April 1992)
Case

Describes a situation in which the manager in charge of a major development project at Honda needs to make a decision about the technical specification of the product. The decision has profound implications for the product concept and strategy, as well as for the... View Details

Keywords: Decisions; Product Design; Organizational Design; Performance Consistency; Projects; Auto Industry

2006
Chapter

Designing Sustainability at BMW Group: The Designworks/USA Experience

By: Kellie McElhaney, Michael W. Toffel and Natalie Hill

Keywords: Environmental Sustainability; Auto Industry; Germany; United States

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July 1986 (Revised November 1989)
Case

Chassis Components Division of National Motors (A)

By: Robert H. Hayes

Keywords: Auto Industry

October 1977
Teaching Note

Sinden Motor Products Corp., Teaching Note

By: Steven C. Wheelwright

Keywords: Auto Industry

February 1997 (Revised January 2002)
Case

Launching the BMW Z3 Roadster

By: Robert J. Dolan and Susan M. Fournier

James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details

Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America

June 1984 (Revised October 1985)
Teaching Note

Motofabrikwerk S.A. (A), Teaching Note

By: Benson P. Shapiro

Keywords: Auto Industry

October 1990 (Revised January 1991)
Case

AB Volvo: Organizational Development and Its Impact on Information Systems

By: Robert G. Eccles Jr.

Keywords: Organizations; Growth and Development; Information Technology; Auto Industry

December 1993
Case

Ford Motor Coompany: Changing the Dealer Culture

Confronted by increasing market emphasis on customer satisfaction coupled with the success of General Motors' Saturn Division with "no haggle" pricing, Ford Motor Co. examines the sales culture within its own dealers and considers how to implement policies that will... View Details

Keywords: Organizational Change and Adaptation; Salesforce Management; Customer Satisfaction; Auto Industry; United States

April 1992 (Revised July 1993)
Supplement

Adam Opel AG (A), Supplement

By: Hugo Uyterhoeven

Describes political and economic developments that completely change the assumptions on which the strategic options in the (A) case were based. This requires a fundamental reconsideration of the economic/political, strategic, and organizational dimensions and the... View Details

Keywords: Framework; Change Management; Strategy; Auto Industry; Germany

March 1992 (Revised June 1993)
Case

Lada do Brasil

By: James E. Austin and Helen Shapiro

In an effort to capitalize on the entrepreneurial opportunity presented by the Brazilian government's trade liberalization, a Panamanian automobile trading company launched a business of importing the Russian made Lada cars into Brazil. The company confronts a complex... View Details

Keywords: Business Startups; Transformation; Economics; Corporate Entrepreneurship; Capital; Policy; Competition; Auto Industry; Brazil

November 1989
Teaching Note

The Poletown Dilemma and Poletown Dilemma: The Outcome, Teaching Note

By: Thomas R. Piper

Teaching Note for (9-389-017) and (9-390-068). View Details

Keywords: Auto Industry; Michigan

November 1989
Supplement

The Poletown Dilemma: The Outcome

By: Thomas R. Piper

Summarizes the outcome. View Details

Keywords: Auto Industry; Michigan

02 Feb 2015
Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

Over the past two decades, entire industries have been disrupted by Internet competitors who "unbundled" their content and delivered it to consumers in new ways. Newspapers lost out to Google and Craigslist, record companies to iTunes and... View Details

Keywords: by Michael Blanding

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

case:https://hbsp.harvard.edu/product/516005-PDF-ENG Harvard Business School Case 218-107 The TARP Bailouts: Saving the Banking and Automotive Industries Comparison of the U.S. Government response, using the $700 billion TARP fund, to... View Details

Keywords: Dina Gerdeman

Research Summary

Evolution of firm structure in vertical specialized technology supply chains

By: Willy C. Shih

The global market in many everyday products has been transformed by the internationalization of production. In many industries, semiconductors and electronic products in particular, a sequential mode of production has evolved in which goods are produced... View Details

Keywords: Globalization Of Supply Chain; Globalization; Technological Innovation; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; United States; Asia; China

2014
Working Paper

Entrepreneurship and Business Groups: An Evolutionary Perspective on the Growth of the Koç Group in Turkey

By: Asli M. Coplan and Geoffrey Jones

This working paper examines the origins and development of the Koç Group, which grew to be the largest business group in Turkey. This enterprise was an important actor in the emergence of modern business enterprise in the new state of the Republic of Turkey from the... View Details

Keywords: Business Groups; Turkey; Entrepreneurship In Emerging Markets; Entrepreneurship; History; Government and Politics; Auto Industry; Auto Industry; Auto Industry; Middle East; Europe

SSRN

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November 1989 (Revised February 1992)
Case

Ford Motor Co.: Dealer Sales and Service

By: Leonard A. Schlesinger

Since Henry Ford founded Ford Motor Co., Ford vehicles have been sold and serviced the same way. By the late 1980s Ford began to consider making changes in its sales and service process. Two developments forced Ford to reconsider these processes. First, Ford found... View Details

Keywords: Organizational Change and Adaptation; Change Management; Distribution Channels; Customer Focus and Relationships; Service Industry; Service Industry; Service Industry; United States