Affordances - Publications - Faculty & Research

23 May 2017
First Look

First Look at New Ideas and Research: May 23, 2017

consumer distrust of domestic infant formula brands that still pervaded China in 2016. Foreign brands, priced at a substantial premium, were strongly preferred by consumers who could afford them. The field of domestic infant formula... View Details

Keywords: Carmen Nobel

22 Dec 2015
First Look

December 22, 2015

legendary jeweler but became complacent and lost its clients. Taken over in 2001 by a new leadership team, Mauboussin engaged in a radically different strategy and abandoned its ultra-prestigious and exclusive positioning to embrace a more accessible and View Details

Keywords: Carmen Nobel

12 Aug 2014
First Look

First Look: August 12

spiritual-health, and 3) accurately measure the investments in and return on the program. Purchase this case: http://hbr.org/product/johnson-johnson-the-pursuit-of-wellness/an/514112-PDF-ENG Harvard Business School Case 514-119 Access Health CT: Marketing View Details

Keywords: Sean Silverthorne

26 Jan 2004
Research & Ideas

How Women Can Get More Venture Capital

you get married, you might move," or "If you get married, you might have children. If you have children, even though you say you've got a system that is going to make all this possible, the first time that child needs to go into the hospital, you're gone. And... View Details

Keywords: by Mallory Stark & Martha Lagace

15 Sep 2011
Research & Ideas

High Ambition Leadership

underdeveloped.) Nokia's CEO knew, however, that the passion and capabilities of the company lay in its cell phone business, and that there was a unique market opportunity to transform [cell phones] from an expensive tool for the rich to an View Details

Keywords: by Martha Lagace

05 Feb 2008
First Look

First Look: February 5, 2008

Cohen and Breno Schmidt Abstract We explore a new channel for attracting inflows using a unique dataset of corporate 401(k) retirement plans and their mutual fund family trustees. Families secure substantial inflows by being named trustee of a 401(k) plan. This View Details

Keywords: Martha Lagace

30 Jan 2018
First Look

January 30, 2018

Transformation is being driven by three independent trends: the emergence of affordable electric vehicles, the development of autonomous vehicles, and the growth of modernized ride sharing. When integrated, these trends create a... View Details