Advertising Agency Services - Publications - Faculty & Research

15 Apr 2014
First Look

First Look: April 15

controls, employment at target establishments declines 3% over two years post buyout and 6% over five years. The job losses are concentrated among public-to-private buyouts and transactions involving firms in the service and retail... View Details

Keywords: Sean Silverthorne

01 Apr 2000
News

Getting the Message

service reaches more consumers," asserts Silk. Broadband -- a high-speed constant link to the Web that will place today's 56k modem in the history books next to the UNIVAC -- promises to transform the View Details

Keywords: Susan Young

17 Feb 2011
News

Field Report: Rwanda

a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve customer View Details

Keywords: Julia Hanna; Educational Services; Educational Services; Educational Services; Educational Services

21 Dec 2009
Research & Ideas

Good Banks, Bad Banks, and Government’s Role as Fixer

did in 2006 was to boost competition. We now have nine approved rating agencies instead of three. However, if you are a bond issuer and you don't like what one rating agency says, you can choose another. So... View Details

Keywords: by Roger Thompson; Financial Services; Financial Services

01 Jun 2001
News

Point, Click, Give: Internet Fuels Philanthropic Fundraising Revolution

transaction fees, advertising fees, application services fees, partnering revenue, and cross-subsidization (using revenue from selling applications to subsidize other components of the business). This is... View Details

Keywords: Anne Kavanagh; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

01 Apr 2000
News

New Exhibit Highlights Turning Point for American Business

enterprises. While the south corridor's exhibit items focus on these industries, materials hung in the north corridor depict aspects of modern marketing, displaying advertising materials for products and View Details

Keywords: Nancy O. Perry

09 Feb 2018
Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

The Super Bowl isn’t just a mainstage for football’s two best teams. With over 100 million viewers tuned in, and 30-second spots going for more than $5 million, the big game also represents one of the highest stakes advertising events of... View Details

Keywords: Re: Multiple Faculty; Telecommunications

13 Jun 2012
HBS Case

HBS Cases: A Startup Takes On the Credit Ratings Giants

and 2009, when the field of ratings seemed ripe for upheaval, Becker learned of several planned rating agency start-ups, including what would become KBRA. When the firm lured ex-Moody's executive Jerome Fons, whom Becker knew, "I... View Details

Keywords: by Maggie Starvish; Financial Services; Financial Services

15 Oct 2008
First Look

First Look: October 15, 2008

Working PapersEconomic Factors Underlying the Unbundling of Advertising Agency Services Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract... View Details

Keywords: Martha Lagace

10 Nov 2015
First Look

November 10, 2015

Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to... View Details

Keywords: Sean Silverthorne

June 2014
Article

Mastering the Intermediaries: Strategies for Dealing with the Likes of Google, Amazon, and Kayak

By: Benjamin Edelman

Many companies depend on powerful platforms which distinctively influence buyers' purchasing. (Consider, Google, Amazon, and myriad others in their respective spheres.) I consider implications of these platforms' market power, then suggest strategies to help companies... View Details

Keywords: Competition; Market Power; Dominance; Advertising Campaigns; Marketing Channels; Agreements and Arrangements; Competitive Strategy; Negotiation; Web Services Industry; Web Services Industry; Web Services Industry

Citation

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29 Feb 2016
HBS Case

Bigbelly's Big Bet on the Digital Trash Can

Q: When is a trash can not a trash can? A: When it’s a Wi-Fi hotspot, air-purity monitor, and advertising billboard—all in one. Bigbelly solar-powered trash cans have been street corner fixtures in Philadelphia, Boston, New York, and... View Details

Keywords: by Michael Blanding; Energy

10 Jan 2017
News

Street Smarts

“Today, the car is a mobile computing platform,” says Mistele. “We pull information from various sensors in real time and create services around it.” For example, INRIX uses machine learning to provide customized daily routing advice... View Details

01 Feb 2001
News

Ready for Take-Off

WorldClinic, Inc., a "virtual ER," providing U.S.-quality health-care services to Americans traveling abroad. Cynthia A. Fisher (MBA '90) of ViaCell, Inc., which combines the banking of stem cells from umbilical cord blood with technology... View Details

Keywords: Spingboard

01 Apr 2002
News

Pamela Thomas Graham on September 11

than three months into her tenure at the business news network — turned her attention to determining what services and coverage CNBC could provide at a time when the U.S. stock markets were closed. On the morning of September 11, Pamela... View Details

Keywords: terrorism; leadership; television; news; stock market; decision making; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

20 Feb 2013
News

Thanking Veterans Online

to thank members for their service. Hall is the company's CEO, and Thompson the COO. In the first year of operations, thousands of veterans and active-duty military registered with TroopSwap but fewer than 5 percent of them verified their military status to begin... View Details

Keywords: veterans; identity; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

31 Mar 2014
News

Encouraging Niche Content in an Ad-Driven World

Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

Howard L. Clark

Clark took American Express from a struggling travel service to one of the most recognized credit corporations in the world. When he took the CEO position, American Express was on the verge of selling its fledgling two-year old credit... View Details

Keywords: Finance

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

remains to be seen, she added. Although some sites such as Yahoo! include premium services that require fees or subscriptions, the largest business model by far is advertising: a $45 billion industry globally that has been growing about... View Details

Keywords: by Martha Lagace

27 Feb 2006
Research & Ideas

Corporate Values and Employee Cynicism

Business School, have studied the risks and rewards of organizational values in depth using a young, ambitious advertising agency for a field study. What they learned about positive values surprised them,... View Details