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  • All HBS Web  (3,270)
    • People  (5)
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  • December 2004 (Revised December 2005)
  • Case

Nectar: Making Loyalty Pay

By: John A. Deighton
Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details
Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain
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Deighton, John A. "Nectar: Making Loyalty Pay." Harvard Business School Case 505-031, December 2004. (Revised December 2005.) (request a courtesy copy.)
  • Web

Core Body of Knowledge - A Concrete Symbol: The Building of Harvard Business School 1908-1927 – Baker Library | Bloomberg Center, Historical Collections

HBS Quick Links HBS Home MBA Executive Education Doctoral Programs Faculty and Research Alumni Publishing Site Index HBS Home Contact Us Map/Directions A Concrete Symbol The Exhibition Introduction Educating Business View Details
  • 07 Jul 2015
  • News

Harvard Business School Historian Wins Best Book Prize

  • 19 Aug 2017
  • News

Continue the revolt that CEOs launched

  • 05 Jan 2022
  • News

Harvard Business School Professor on Sperax USDs Stablecoin Launch

    Mihir A. Desai

    Mihir A. Desai is the Mizuho Financial Group Professor of Finance at Harvard Business School and a Professor of Law at Harvard Law School. He received his Ph.D. in political economy from Harvard... View Details

    • 09 Mar 2023
    • Blog Post

    Where Will You Be in 30 Years: Behind the Scenes of the 5 Big Life Decisions Documentary

    to do everything twice as well. In addition, John Rice’s (MBA 1992) experience as a Black professional led him to create Management Leadership for Tomorrow (MLT), a national non-profit organization that fights racial and economic... View Details
    • 27 Aug 2019
    • News

    Buoyant economy sending positive signals to global investors

    • 08 Nov 2010
    • News

    Is There an Optimal Rich-Poor Gap?

      Jeremy Yang

      Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for... View Details
      Keywords: advertising; media; entertainment; information; consumer products
      • 23 Oct 2014
      • News

      Pocket change

      • 10 Sep 2018
      • Research & Ideas

      Celebrating 'The Men and Women of the Corporation' 40 Years Later

      inequality in the workplace. In particular, the book makes clear how organizational roles and structures shape unequal access to opportunities, resources, and advancement. In a wide-ranging conversation, Robin Ely, the Diane Doerge Wilson Professor View Details
      Keywords: by Robin J. Ely
      • 25 May 2021
      • Blog Post

      Aisha Fatima Dozie is Igniting Confidence as the Founder of Bossy Cosmetics

      trouble.” A Rapid Rise, and a Sudden Change of Course With that mindset, Dozie ventured outside of banking for her first role post HBS and joined the Nigerian federal government. “My future boss was... View Details
      • 23 Jul 2018
      • News

      Driving Digital Strategy to Reimagine Your Business

        Ray A. Goldberg

        A native of North Dakota, Dr. Goldberg received his A.B. from Harvard University in 1948, his MBA from the Harvard Graduate School of Business Administration in 1950 and his Ph.D. in Agricultural Economics from the University of Minnesota in 1952.

        ... View Details

        Keywords: agribusiness; agriculture; fast food; food; food processing; forest products; grocery; high technology; information; restaurant; retailing; soft drink; textiles; tobacco; transportation; wholesale; wine
        • 26 Feb 2018
        • News

        The quest to win over Amazon

        • 20 Feb 2013
        • Research & Ideas

        Big Deal: Reflections on the Megamerger of American and US Airways

        Business Administration and author of Creating Value through Corporate Restructuring: Case Studies in Bankruptcies, Buyouts, and Breakups As United States equity markets and corporate balance sheets continue... View Details
        Keywords: Re: Rosabeth M. Kanter & Stuart C. Gilson; Air Transportation
        • 30 Nov 2012
        • News

        Five Doctoral Candidates Receive Research Awards

        • 09 Sep 2015
        • News

        Harvard Business School alums say top U.S. priority should be fighting inequality

        • April 2010
        • Article

        Endowments, Fiscal Federalism, and the Cost of Capital for States: Evidence from Brazil, 1891-1930

        By: Andre C. Martinez Fritscher and Aldo Musacchio
        There is a large literature looking at the determinants of country risk (defined as the difference between the yield of a sovereign's bonds and the risk-free rate). In this paper, we contribute to the discussion by arguing that an important explanatory factor is the... View Details
        Keywords: Bonds; Performance Capacity; Taxation; Revenue; Governance; Geographic Location; Trade; Price; Cost of Capital; Risk and Uncertainty; Public Administration Industry; Brazil
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        Martinez Fritscher, Andre C., and Aldo Musacchio. "Endowments, Fiscal Federalism, and the Cost of Capital for States: Evidence from Brazil, 1891-1930." Financial History Review 17, no. 1 (April 2010). (Winner of the Gerry Feldman Young Scholar Prize for the best paper of (a) young scholar(s) of the European Association of Banking and Financial History, 2010-2011.)
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