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  • February 2014 (Revised August 2014)
  • Case

The Michelin Restaurant Guide: Charting a New Course

By: Mukti Khaire, Elena Corsi and Jerome Lenhardt
Created in 1900 by the tire manufacturer Michelin, the Michelin Restaurant Guide was widely considered the international benchmark of food rating, and, by 2013, boasted paper editions in 23 countries, and had recently expanded to the United States and Asia. Paper sales... View Details
Keywords: Restaurant; Corporate Entrepreneurship; Business Model; Food; Brands and Branding; Media; Culture; Expansion; Corporate Strategy; Value Creation; Food and Beverage Industry; Tourism Industry; Media and Broadcasting Industry; Publishing Industry; Transportation Industry; Travel Industry; Europe; United States; Japan; China
Related
  • November 2022
  • Case

Ajax Health: A New Model for Medical Technology Innovation

By: Regina E. Herzlinger and Ben Creo
This case teaches key success factors for both startup and established MedTech firms. It examines how to structure a firm to maximize innovation and financial returns with organizational structures that better align the incentives for the different skill sets... View Details
Keywords: Business Startups; Success; Innovation Strategy; Mergers and Acquisitions; Market Entry and Exit; Financial Strategy; Business Model; Partners and Partnerships; Entrepreneurship; Private Equity; Technology Industry; Medical Devices and Supplies Industry
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  • May 2014
  • Case

Groupon, Inc.

By: Krishna G. Palepu, Blythe J. McGarvie and James Weber
Internet coupon site "Groupon" grew revenues rapidly and went public, but struggled to impress investors or operate profitably. Did it have a sustainable business model? Groupon sold coupons called Groupons which purchasers used to acquire goods or services at... View Details
Keywords: Accounting; Corporate Governance; Entrepreneurship; Financial Management; Financial Reporting; Financial Statements; Organizational Culture; Strategy; Web Services Industry; United States
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  • 2020
  • Book

Healthy Buildings: How Indoor Spaces Drive Performance and Productivity

By: Joseph Allen and John D. Macomber
By the time you reach 80, you will have spent 72 years of your life indoors. Like it or not, humans have become an indoor species. This means that the people who design, build, and maintain our buildings can have a major impact on our health.
Ever feel tired... View Details
Keywords: Architecture; Real Estate Development; Air Pollution; Air Quality; Public Health; Productivity Gains; Buildings and Facilities; Health; Pollutants; Performance Productivity; Construction Industry
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  • September 2021 (Revised November 2021)
  • Case

Kwame Owusu-Kesse at the Harlem Children's Zone

By: Jon M. Jachimowicz
Do you—as leader, an individual within an organization, or running your own business—know when to say yes and when to say no? How do you make decisions about your own career and life? How do you counsel others who ask you for career and life insights?... View Details
Keywords: COVID-19 Pandemic; Leadership; Corporate Social Responsibility and Impact; Decisions; Nonprofit Organizations; Personal Development and Career; Growth and Development Strategy; Race; Social Issues; New York (city, NY)
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  • February 2013 (Revised March 2013)
  • Case

Agero: Enhancing Capabilities for Customers

By: Robert Simons and Natalie Kindred

This case illustrates the importance of choosing a primary customer as the basis for organization design. Cross Country Group managers adjusted resource allocation, organization design and performance measures over time to transform Cross Country Group from an... View Details

Keywords: Entrepreneurial Management; Entrepreneurial Gap; Entrepreneurship; Auto Industry; Insurance; Performance Management; Performance Measurement; Performance Measures; Performance Pressure; Decisions; Family Business; Resource Allocation; Organizational Design; Customer Focus and Relationships; Performance Evaluation; Growth and Development Strategy; Service Industry
Related
  • 30 Apr 2024
  • Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

pressures to deliver ever greater returns have intensified. Consider some of the high-profile cases that have made the headlines over the years since the article was published: healthcare fraud at Columbia/HCA (1997), labour abuses in the supply chain at Nike (1998),... View Details
Keywords: by Dina Gerdeman
  • 07 Jul 2021
  • Book

Good News for Disgraced Companies: You Can Regain Trust

problems start.” Regaining trust While some corporations still aren’t in the clear, Sucher says it’s possible to bounce back and points to Michelin as doing the right things to regain trust. In 1999, the tire manufacturer mishandled a... View Details
Keywords: by Lane Lambert
  • 09 Nov 2016
  • Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

last week, brand Clinton promised a bright future but looked like the candidate of yesterday, a little tired and overly reliant on a supporting cast of Obamas and Bon Jovis. By contrast, Brand Trump promised a future that looks like... View Details
Keywords: by John A. Quelch
  • 24 Feb 2016
  • Research & Ideas

Why It's Best to Take Tests Early in the Day

interviews become tired and more cynical throughout the day,” Gino says. Familiar with Gino’s time-of-day research, Sievertsen and Piovesan approached her with an enormous set of data from Denmark, which introduced a nationwide student... View Details
Keywords: by Carmen Nobel; Education
  • 03 May 2023
  • Research & Ideas

Why Confronting Racism in AI 'Creates a Better Future for All of Us'

During his recent standing-room-only seminar about artificial intelligence (AI) and race at Harvard Business School recently, marketing professor Broderick Turner displayed a slide showing several white blob-like characters that resembled the tubby mascot of French... View Details
Keywords: by Barbara DeLollis
  • 05 May 2008
  • Research & Ideas

Connecting with Consumers Using Deep Metaphors

second campaign is the Michelin tire ad portraying the tire as a container—another deep metaphor—of safety for one's family, especially children. The last version of the ad, which ran for many years, showed... View Details
Keywords: by Martha Lagace; Consumer Products
  • 14 Apr 2022
  • Op-Ed

Let’s Move Forward from COVID—Without Forgetting What We’ve Learned

innovation. Organizations consistently applied new metrics to measure performance but used activity and time logged into systems to proxy for the actual value. Forging a new, better workplace Businesses are only as good as their people, and few people want to return to... View Details
Keywords: by Hise O. Gibson and MaShon Wilson
  • 20 Dec 2017
  • Lessons from the Classroom

How to Design a Better Customer Experience

everything (rebooking flights, notifying the airline, checking on our luggage). Forty-five minutes later, we were boarding the next flight.” Trust your customers, take immediate action, and do not blame them. “After a long trip to India, my View Details
Keywords: by Dina Gerdeman; Health; Entertainment & Recreation
  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

Kenny: : "This flat tire needs a man," says the narrator of the Goodyear Tire commercial that aired during the inaugural Super Bowl between the Green Bay Packers and the Kansas City Chiefs in 1967.... View Details
Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting
  • 17 Aug 2021
  • Research & Ideas

Can Autonomous Vehicles Drive with Common Sense?

Human error causes at least 90 percent of the 5.25 million accidents in the United States annually. Could driverless cars save lives? Yes, but it may take a long road to get there. “Autonomous vehicles (AVs) are never drunk or tired or... View Details
Keywords: by Michael Blanding; Auto
  • 10 Sep 2001
  • Research & Ideas

Do You Have Change Fatigue?

grow tired of. Kanter likens the typical change effort to "putting lipstick on a bulldog." Here, the business leader sees something that's ugly, such as a process or a product that needs improvement. The leader wrestles with the... View Details
Keywords: by Nick Morgan
  • 27 Jun 2011
  • Research & Ideas

Recovering from the Need to Achieve

him as he prepared to land in Boston after a long transcontinental flight. Now let's continue the story. At the end of the flight Jeff felt that all his ruminations about his many pressures and responsibilities had left him more tired... View Details
Keywords: by Kim Girard
  • 18 Jul 2019
  • Lessons from the Classroom

The Internet of Things Needs a Business Model. Here It Is

correctly, and adjust the amount of fertilizer they use accordingly. “It’s so accurate, you can make these decisions on a plant-by-plant basis,” Lal says. In transportation, meanwhile, companies are selling everything from jet engines to View Details
Keywords: by Michael Blanding; Computer
  • 28 Apr 2003
  • Research & Ideas

Supply Chain Risk: Deal With It

efficiently and decrease costs as we increase service levels to customers," says Nathaniel Leonard, supply chain director for the Engineered Products Division of Goodyear Tire & Rubber, Akron, Ohio. Taken together, the company's... View Details
Keywords: by David Stauffer

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