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  • 06 Sep 2019
  • Working Paper Summaries

Experimentation and Startup Performance: Evidence from A/B Testing

Keywords: by Rembrand Koning, Sharique Hasan, and Aaron Chatterji
  • November 10, 2022
  • Article

5 Ways Startups Can Prepare for a Recession

By: Lou Shipley
Startups face unique challenges during economic downturns. They typically aren’t yet profitable and so are reliant on outside funding—and therefore are especially exposed when macroeconomic conditions change. To make it through a recession, startup CEOs should hit the... View Details
Keywords: Entrepreneurship; Organizational Culture; Sales; Customer Focus and Relationships; Decisions; Inflation and Deflation; Financial Crisis; Employee Relationship Management; Business Startups; Credit
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Shipley, Lou. "5 Ways Startups Can Prepare for a Recession." Harvard Business Review Digital Articles (November 10, 2022).
  • 2022
  • Chapter

Immigration Policy Levers for U.S. Innovation and Startups

By: William R. Kerr and Sari Pekkala Kerr
Immigrants account for about a quarter of US invention and entrepreneurship despite a policy environment that is not well suited for these purposes. This chapter reviews the U.S. immigration policy environment that governs how skilled migrants move to America for... View Details
Keywords: High-tech; H1-B; Immigration; Entrepreneurship; Innovation and Invention; Business Startups; Venture Capital
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Kerr, William R., and Sari Pekkala Kerr. "Immigration Policy Levers for U.S. Innovation and Startups." In Innovation and Public Policy, edited by Austan D. Goolsbee and Benjamin F. Jones. Chicago: University of Chicago Press, 2022.
  • 2021
  • Article

Venture Capital Booms and Startup Financing

By: William Janeway, Ramana Nanda and Matthew Rhodes-Kropf
We review the growing literature on the relationship between venture capital booms and startup financing, focusing on three broad areas: First, we discuss the drivers of large inflows into the venture capital asset class, particularly in recent years—which are related... View Details
Keywords: Venture Capital; Business Startups; Innovation and Invention; Policy
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Janeway, William, Ramana Nanda, and Matthew Rhodes-Kropf. "Venture Capital Booms and Startup Financing." Annual Review of Financial Economics 13 (2021): 111–127.
  • 30 Oct 2019
  • Research & Ideas

How to Recover Gracefully After Shutting Down Your Startup

School, says that shutting down a startup is almost always a messy affair. When a venture requires a cash infusion to survive, its founders may turn to bottom-fisher investors who force the company to restructure its capitalization,... View Details
Keywords: by Danielle Kost
  • 01 Jun 2021
  • Cold Call Podcast

Running a Consumer Fintech Startup within Goldman Sachs

Keywords: Financial Services
  • January 2025
  • Teaching Note

AGENTS.inc: Pathways to Growth at an AI Startup

By: Frank Nagle and Susan Pinckney
Teaching Note for HBS Case No. 724-444. In 2024, AI agent startup company AGENTS.inc faced multiple strategic decisions that could shape the company’s ability to grow into the future AI agent market leader. View Details
Keywords: Business Startups; AI and Machine Learning; Growth and Development Strategy; Open Source Distribution; Entrepreneurial Finance; Competition; Computer Industry; Technology Industry; Europe; Germany
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Nagle, Frank, and Susan Pinckney. "AGENTS.inc: Pathways to Growth at an AI Startup." Harvard Business School Teaching Note 725-353, January 2025.
  • April 2018 (Revised February 2019)
  • Case

Gimlet Media: A Podcasting Startup

By: John Deighton and Leora Kornfeld
When digital distribution becomes an option for an analog industry, the effects on incumbents can be devastating. Is podcasting the beginning of the end of radio? Can it do what streaming video did to television and websites did to print? Two former public radio... View Details
Keywords: Podcasting; Business Ecosystem; Business Startups; Media; Disruption; Strategy
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Deighton, John, and Leora Kornfeld. "Gimlet Media: A Podcasting Startup." Harvard Business School Case 918-413, April 2018. (Revised February 2019.)
  • 21 Aug 2012
  • Research & Ideas

How to Sink a Startup

When Noam Wasserman (HBS MBA 1999) spent his MBA summer internship working for a VC firm, he observed important universalities in the decisions that founders faced. He also saw that the "fundamental implications of those decisions were getting the View Details
Keywords: by Garry Emmons
  • 2021
  • Book

Why Startups Fail: A New Roadmap for Entrepreneurial Success

By: Thomas R. Eisenmann
Why Startups Fail explores entrepreneurial failure, examining its predictable patterns, how to avoid them, and how to cope when failure does occur. Part I looks at three common failure patterns for early-stage startups, illustrating each with an anchor case... View Details
Keywords: Entrepreneurship; Business Startups; Failure; Success; Framework
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Eisenmann, Thomas R. Why Startups Fail: A New Roadmap for Entrepreneurial Success. New York: Currency, 2021.
  • November 2018 (Revised October 2019)
  • Case

Warby Parker: Scaling a Startup

By: Ranjay Gulati and Sam Yogi
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Gulati, Ranjay, and Sam Yogi. "Warby Parker: Scaling a Startup." Harvard Business School Case 419-042, November 2018. (Revised October 2019.)
  • May 2024 (Revised March 2025)
  • Case

MStudio and Djoli: Accelerating Startup Growth in Francophone Africa

By: Paul A. Gompers, Pippa Tubman Armerding and Temitayo Lawal
Djoli, a procurement platform, was one of the startups launched and supported by MStudio, a startup studio in Côte d'Ivoire, in 2023. After a year of operations, Djoli must look beyond MStudio, which had supported them financially and in kind in exchange for equity,... View Details
Keywords: Business Startups; Agriculture and Agribusiness Industry; Distribution Industry; Technology Industry; Africa; Côte d'Ivoire
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Gompers, Paul A., Pippa Tubman Armerding, and Temitayo Lawal. "MStudio and Djoli: Accelerating Startup Growth in Francophone Africa." Harvard Business School Case 824-183, May 2024. (Revised March 2025.)
  • July–August 2019
  • Article

The Soul of a Startup

By: Ranjay Gulati
There’s an essential, intangible something in start-ups—an energy, a soul. It inspires enthusiasm and fosters a sense of deep connection and mutual purpose. While this spirit persists, engagement is high and businesses keep their edge.
But all too often,... View Details
Keywords: Business Startups; Mission and Purpose; Customer Focus and Relationships; Employees; Creativity; Business Growth and Maturation
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Gulati, Ranjay. "The Soul of a Startup." Harvard Business Review 97, no. 4 (July–August 2019): 85–91.
  • January 2020 (Revised December 2020)
  • Technical Note

Business Model Analysis of Startups

By: Stig Leschly
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Leschly, Stig. "Business Model Analysis of Startups." Harvard Business School Technical Note 820-089, January 2020. (Revised December 2020.)
  • 10 May 2017
  • Research & Ideas

Amazon Web Services Changed the Way VCs Fund Startups

More entrepreneurs are receiving initial funding from VCs thanks to technologies such as the cloud. Source: PeopleImages As cloud technologies allow startups to build companies faster and cheaper than ever before, venture capitalists are... View Details
Keywords: by Michael Blanding; Banking; Financial Services; Information Technology
  • January 2020 (Revised December 2020)
  • Technical Note

Unit Economics in Startup Settings

By: Stig Leschly
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Leschly, Stig. "Unit Economics in Startup Settings." Harvard Business School Technical Note 820-092, January 2020. (Revised December 2020.)
  • September 10, 2015
  • Article

How Israeli Startups Can Scale

By: Jeffrey J. Bussgang
Keywords: Entrepreneurship
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Bussgang, Jeffrey J. "How Israeli Startups Can Scale." Harvard Business Review (website) (September 10, 2015).
  • May 13, 2021
  • Article

Why Today's Startups Pursue Both Ideas and Ideals

By: Ranjay Gulati
Startups typically operate with the mentality that growth and profit come first, higher calling comes second. This strategy, however, is misguided. Increasingly, entrepreneurs are imbuing their ventures with a grand ideal in addition to a great idea. This ideal not... View Details
Keywords: Mission and Purpose; Moral Sensibility; Business Startups
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Gulati, Ranjay. "Why Today's Startups Pursue Both Ideas and Ideals." Harvard Business Review (website) (May 13, 2021).
  • 2025
  • Working Paper

With a Little Help from My Family: Informal Startup Financing

By: Brian K. Baik, Johan Ludvig S. Karlsen and Katja Kisseleva
Using Norwegian administrative data, we identify family equity investments in startups and examine their effects on investor returns and firm behavior. Informal investors earn lower returns than external individuals, and the firms they back are less likely to secure... View Details
Keywords: Early Stage Finance; Informal Investment; Household Finance; Risk Taking; Entrepreneurial Finance; Entrepreneurship; Personal Finance; Family and Family Relationships; Business Startups; Investment; Norway
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Baik, Brian K., Johan Ludvig S. Karlsen, and Katja Kisseleva. "With a Little Help from My Family: Informal Startup Financing." Harvard Business School Working Paper, No. 25-053, April 2025.
  • 28 Jun 2022
  • Cold Call Podcast

Scaling a Fintech Startup for the Greater Good

Keywords: Re: Emily Williams; Financial Services
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