soft drink - Publications - Faculty & Research

01 Sep 2008
News

Negative Ad Power

increase sales and shareholder value. Coke and Pepsi both want to increase the amount of carbonated soft drinks that we consume. If Pepsi and Coke go after each other in advertising, they will turn off... View Details

Keywords: John A. Quelch;Katherine E. Jocz; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

01 Oct 2001
News

Q&A: Orin Smith

drinks that would win the brand international recognition. Smith liked the café concept and the enthusiastic workers behind the counter; he took a substantial cut in pay to sign on as EVP and CFO. Today, the company operates approximately... View Details

Keywords: Hanna, Julia; Hospitality; Food and Beverage Stores; Retail Trade

01 Jun 2006
News

A Capital Asset

tight security worldwide. There could be no soft targets anywhere. That was the wake-up call.” Bonnie Rubenstein Cohen (MBA ’67) grew up in the blue-collar “Shoe City” of Brockton, Massachusetts. Her father, Harold Rubenstein (MBA ’40),... View Details

Keywords: Garry Emmons; Executive, Legislative, and Other General Government Support; Government

13 Jan 2009
First Look

First Look: January 13, 2009

Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico,... View Details

Keywords: Martha Lagace

12 Sep 2006
First Look

First Look: September 12, 2006

Case 706-447 Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and... View Details

Keywords: Sean Silverthorne

24 Jul 2013
Op-Ed

Detroit Files for Bankruptcy: HBS Faculty Weigh In

are steps that major players working together in metropolitan areas can do to save their cities: When it comes to the elements of soft infrastructure such as education and healthcare, it's essential to create an environment for capital,... View Details

Keywords: by John Macomber, Robert C. Pozen, Eric D. Werker & Benjamin Kennedy; Auto

14 Feb 2012
First Look

First Look: February 14

make its core snack and soft drink products healthier), while at the same time maintaining short-term profitability. The evolution of the product portfolio was part of a larger effort to implement a new... View Details

Keywords: Carmen Nobel

Web

Past Issues - Alumni

lifelong power of community Complete Table of Contents March 2023 Clearing the Air Faculty and alumni on the opportunity—and necessity—of carbon capture technology Free Spirits With celebrity backers, splashy investments, and a bevy of tasty new products, the... View Details

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