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Show Results For
- All HBS Web
(380)
- People (2)
- News (96)
- Research (173)
- Events (4)
- Multimedia (2)
- Faculty Publications (69)
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- 01 Jun 2010
- News
Michael Depatie
buy key words and use search engine optimization. There’s social media, too. Kimpton has a Facebook page, and a lot of our chefs use Twitter. We haven’t spent money on national ads to date, since we’ve been... View Details
- 04 Sep 2019
- News
A Wide Screen Approach
some vocal support on social media, has led to a change in how they position their women wrestlers. The WWE has put its female Superstars, formerly named “Divas,” on par with the male performers—meaning more... View Details
- 04 Sep 2019
- News
Putting the Game Within Reach
Fan Experience “New mixed reality integrations, sports betting, and gamified experiences are changing the way that fans are consuming sports. We are already seeing this with immersive media, particularly in the interactivity that is... View Details
- 22 Feb 2022
- News
Action Plan: Portfolio Strategy
efficient and develop yourself.” Build your own brand. You need to understand your own narrative and purpose—and share it widely, through conferences, social media, networking, and media interviews: “I was... View Details
- 16 Jan 2020
- News
Hitting the High Notes
chat bots in social media, data analytics to enhance candidate experience, and rewards to employees who refer successful hires. For nearly 30 years, Sheridan has been a high-level Human Capital Management... View Details
Keywords: Margie Kelley
- 01 Sep 2017
- News
The Shape of Things to Come
opportunities with social media, and we’re exploring how we might incorporate this into the curriculum. And alumni have a big impact by being case protagonists. So the curriculum naturally adapts to change.... View Details
- 19 Sep 2012
- News
On a Sound Track
business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped build with founder and former CEO Rick Alden, is expecting between $280 and $300 million in revenues this year. The... View Details
- 15 Jun 2020
- News
Alumni and Faculty Books for June 2020
misuse of social media, and cyber attacks are just a few of the threats to continuing prosperity that we see dominating the headlines every day. How can capitalism be sustained? And who should spearhead the... View Details
- 01 Sep 2012
- News
On a Sound Track
business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped build with founder and former CEO Rick Alden, is expecting between $280 and $300 million in revenues this year. The... View Details
- 04 Sep 2019
- News
Clicks and Mortar
selfies, where you can take a picture of yourself in Glossier pink and share that on social media. They might serve a small number people during a pop-up experience, but if those people send that message out on View Details
- 01 Mar 2010
- News
Alumni Books
market capitalization. The book examines how misguided investment and acquisition strategies have created the paradox that, in media, the faster revenues grow, the worse their stocks perform. The Elements of Investing by Burton G. Malkiel... View Details
- 18 Jul 2014
- News
Team Players
from mobile devices. Next, social media, in the form of Facebook and Twitter, became the information workhorse, serving two roles. Initially, social media was used to engage... View Details
- 01 Sep 2005
- News
Making History, Starting Over
stepping down from management responsibilities for Apax, but remaining active,” an understatement that seems fittingly British. Since 2000, Cohen has been increasingly involved in efforts to nurture social investment in disadvantaged... View Details
- 01 Sep 2010
- News
Dare to be Different
nonfiction, lots of different genres — which means that I always have lots of strange stuff in my brain. You reflect on the Web as a marketing channel, including the interesting observation that in the broadcast media, people are used to... View Details
- 05 Jun 2017
- News
Women on Boards: A Course Becomes a Movement
exceeded the expectations of both faculty and student, and it has sparked a kind of movement among participants and faculty alike to remain actively involved through social media, monthly conference calls,... View Details
Keywords: Margaret Kelley
- 01 Jun 2022
- News
Case Study: Glass Half Full
and CEO, Ranch Road Boots Neutrall is a great idea, currently focused as a D2C venture using Amazon, social media, and other online marketing initiatives to build the business. After the pandemic, however,... View Details
- 04 Mar 2008
- News
HBS Blogs
http://kapner.blogspot.com/ (living in Japan; archived since Aug. 2007) MBA 1994B Mike Troiano, Scalable Intimacy: Branding in the Age of Social Media, http://scalableintimacy.com (archived since at least... View Details
- 01 Jun 2018
- News
Floor It
draw people in, using more social media, employing jargon-free language, and “making everything simple and straightforward, from our registration process to the questions we ask,” says Giusti. Better Data... View Details
Keywords: Julia Hanna; illustration by Mengxin Li
- 01 Dec 2017
- News
Flight Path
watched his first drone race in 2015 behind a Home Depot on Long Island, the underground phenomenon had been going on for at least a few years, driven by message boards, social media, and enthusiastic... View Details
Keywords: Julia Hanna
- 04 Aug 2020
- News
How Business Can Advance Racial Equity
member, ed tech veteran, and current cofounder and managing partner of Ethical Ventures, a management consultancy dedicated to social enterprises. In its first month, the Business for Racial Equity Pledge was signed by more than 1,000... View Details