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Publications

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  • All HBS Web  (381)
    • People  (2)
    • News  (95)
    • Research  (174)
    • Events  (4)
    • Multimedia  (2)
  • Faculty Publications  (73)

Show Results For

  • All HBS Web  (381)
    • People  (2)
    • News  (95)
    • Research  (174)
    • Events  (4)
    • Multimedia  (2)
  • Faculty Publications  (73)
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  • 01 Dec 2015
  • News

Faculty Q&A: The Price Is Right

complex emotionally, cognitively, and socially for people. I first encountered PWYW at New York’s Metropolitan Museum of Art. Then I discovered that Radiohead had released its In Rainbows album using a PWYW model. Now it’s used by digital... View Details
Keywords: Julia Hanna
  • 22 Feb 2022
  • News

Action Plan: Portfolio Strategy

efficient and develop yourself.” Build your own brand. You need to understand your own narrative and purpose—and share it widely, through conferences, social media, networking, and media interviews: “I was... View Details
Keywords: April White; entrepreneurship; career planning; creativity; Air Transportation; Transportation
  • 27 Oct 2020
  • News

HBS Votes

finance, media, and other executives are calling on Americans to stay cool during a heated election season.” March to the Polls “2020 is not canceled. It’s the year we woke up,” according to the March to the Polls (M2P), a grassroots... View Details
  • 04 Sep 2019
  • News

Clicks and Mortar

selfies, where you can take a picture of yourself in Glossier pink and share that on social media. They might serve a small number people during a pop-up experience, but if those people send that message out on View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade
  • 04 Sep 2019
  • News

A Wide Screen Approach

some vocal support on social media, has led to a change in how they position their women wrestlers. The WWE has put its female Superstars, formerly named “Divas,” on par with the male performers—meaning more... View Details
  • 01 Sep 2012
  • News

On a Sound Track

business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped build with founder and former CEO Rick Alden, is expecting between $280 and $300 million in revenues this year. The... View Details
Keywords: Deborah Blagg; audio accessories; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 04 Mar 2008
  • News

HBS Blogs

http://kapner.blogspot.com/ (living in Japan; archived since Aug. 2007) MBA 1994B Mike Troiano, Scalable Intimacy: Branding in the Age of Social Media, http://scalableintimacy.com (archived since at least... View Details
Keywords: Keith Larson; Information; News, Library, Internet, and Other Services; Information
  • 01 Jun 2022
  • News

Case Study: Glass Half Full

and CEO, Ranch Road Boots Neutrall is a great idea, currently focused as a D2C venture using Amazon, social media, and other online marketing initiatives to build the business. After the pandemic, however,... View Details
Keywords: Jen McFarland Flint; Nonstore Retailers; Retail Trade
  • 01 Apr 2000
  • News

Real World Issues Aired at Student Led Conferences

conference hosted by the HBS African American Student Union (AASU). More than 550 attendees gathered in late January for the three-day meeting, which featured academic and social events held on campus and at the nearby Hyatt Regency... View Details
Keywords: Mary Ellen Gardner
  • 01 Jun 2018
  • News

Floor It

draw people in, using more social media, employing jargon-free language, and “making everything simple and straightforward, from our registration process to the questions we ask,” says Giusti. Better Data... View Details
Keywords: Julia Hanna; illustration by Mengxin Li
  • 19 Sep 2012
  • News

On a Sound Track

business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped build with founder and former CEO Rick Alden, is expecting between $280 and $300 million in revenues this year. The... View Details
Keywords: Deborah Blagg; audio equipment; fashion; Computer and Electronic Product Manufacturing; Manufacturing
  • 18 Jul 2014
  • News

Team Players

from mobile devices. Next, social media, in the form of Facebook and Twitter, became the information workhorse, serving two roles. Initially, social media was used to engage... View Details
Keywords: Robert S. Benchley; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management of Companies and Enterprises; Management
  • 01 Sep 2005
  • News

Making History, Starting Over

stepping down from management responsibilities for Apax, but remaining active,” an understatement that seems fittingly British. Since 2000, Cohen has been increasingly involved in efforts to nurture social investment in disadvantaged... View Details
Keywords: Roger Thompson; Finance
  • 01 Mar 2010
  • News

Alumni Books

market capitalization. The book examines how misguided investment and acquisition strategies have created the paradox that, in media, the faster revenues grow, the worse their stocks perform. The Elements of Investing by Burton G. Malkiel... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Finance; Management, Scientific, and Technical Consulting Services; Professional Services
  • 15 Jun 2021
  • News

From Das’s Desk

alumni with content, resources, and programs that will resonate with them and strengthen their connections to the School and to other alumni. Utilizing the weekly Alumni News e-newsletter, segment-specific emails and newsletters, and targeted View Details
Keywords: Educational Support Services; Educational Services
  • 01 Jun 2010
  • News

Michael Depatie

buy key words and use search engine optimization. There’s social media, too. Kimpton has a Facebook page, and a lot of our chefs use Twitter. We haven’t spent money on national ads to date, since we’ve been... View Details
Keywords: Julia Hanna; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Accommodation; Hospitality
  • 01 Apr 1999
  • News

WesTrek: Students Find Options in Bay Area

and a host of firms in between. While most of the companies fell into the category of high tech-new media, communications, and computer software and hardware-others represented more traditional business activities, such as consulting,... View Details
  • 01 Sep 2024
  • News

The Exchange: Lessons from the Edge

Image by John Ritter Professors Geoff Jones and Tarun Khanna had been toiling away from their respective HBS offices for many years, each of them interested in emerging markets but expressed through different disciplines: Jones, a historian, was studying how the world... View Details
Keywords: Jen McFarland Flint; Educational Support Services; Educational Services
  • 18 Mar 2014
  • News

The Oz of Data Opens the Curtain

predict their future purchasing activities in ways never before possible. The information is then sold to corporate marketers. Combining that capability with input from social media, such as a partnership... View Details
Keywords: Robert S. Benchley; Data Processing, Hosting, and Related Services; Information
  • 15 Jun 2021
  • News

The Path out of Polarization

“Everybody Knows: Russia and the Election,” Professors Rawi Abdelal and Rafael Di Tella examine the shifting media landscape and geopolitics that contributed to this moment. Di Tella is an economist who has studied Latin American populism, the View Details
Keywords: Jen McFarland Flint; Telecommunications; Information
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