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Show Results For
- All HBS Web
(381)
- People (2)
- News (95)
- Research (174)
- Events (4)
- Multimedia (2)
- Faculty Publications (73)
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- 01 Dec 2015
- News
Faculty Q&A: The Price Is Right
complex emotionally, cognitively, and socially for people. I first encountered PWYW at New York’s Metropolitan Museum of Art. Then I discovered that Radiohead had released its In Rainbows album using a PWYW model. Now it’s used by digital... View Details
Keywords: Julia Hanna
- 22 Feb 2022
- News
Action Plan: Portfolio Strategy
efficient and develop yourself.” Build your own brand. You need to understand your own narrative and purpose—and share it widely, through conferences, social media, networking, and media interviews: “I was... View Details
- 27 Oct 2020
- News
HBS Votes
finance, media, and other executives are calling on Americans to stay cool during a heated election season.” March to the Polls “2020 is not canceled. It’s the year we woke up,” according to the March to the Polls (M2P), a grassroots... View Details
- 04 Sep 2019
- News
Clicks and Mortar
selfies, where you can take a picture of yourself in Glossier pink and share that on social media. They might serve a small number people during a pop-up experience, but if those people send that message out on View Details
- 04 Sep 2019
- News
A Wide Screen Approach
some vocal support on social media, has led to a change in how they position their women wrestlers. The WWE has put its female Superstars, formerly named “Divas,” on par with the male performers—meaning more... View Details
- 01 Sep 2012
- News
On a Sound Track
business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped build with founder and former CEO Rick Alden, is expecting between $280 and $300 million in revenues this year. The... View Details
- 04 Mar 2008
- News
HBS Blogs
http://kapner.blogspot.com/ (living in Japan; archived since Aug. 2007) MBA 1994B Mike Troiano, Scalable Intimacy: Branding in the Age of Social Media, http://scalableintimacy.com (archived since at least... View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
and CEO, Ranch Road Boots Neutrall is a great idea, currently focused as a D2C venture using Amazon, social media, and other online marketing initiatives to build the business. After the pandemic, however,... View Details
- 01 Apr 2000
- News
Real World Issues Aired at Student Led Conferences
conference hosted by the HBS African American Student Union (AASU). More than 550 attendees gathered in late January for the three-day meeting, which featured academic and social events held on campus and at the nearby Hyatt Regency... View Details
Keywords: Mary Ellen Gardner
- 01 Jun 2018
- News
Floor It
draw people in, using more social media, employing jargon-free language, and “making everything simple and straightforward, from our registration process to the questions we ask,” says Giusti. Better Data... View Details
Keywords: Julia Hanna; illustration by Mengxin Li
- 19 Sep 2012
- News
On a Sound Track
business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped build with founder and former CEO Rick Alden, is expecting between $280 and $300 million in revenues this year. The... View Details
- 18 Jul 2014
- News
Team Players
from mobile devices. Next, social media, in the form of Facebook and Twitter, became the information workhorse, serving two roles. Initially, social media was used to engage... View Details
- 01 Sep 2005
- News
Making History, Starting Over
stepping down from management responsibilities for Apax, but remaining active,” an understatement that seems fittingly British. Since 2000, Cohen has been increasingly involved in efforts to nurture social investment in disadvantaged... View Details
- 01 Mar 2010
- News
Alumni Books
market capitalization. The book examines how misguided investment and acquisition strategies have created the paradox that, in media, the faster revenues grow, the worse their stocks perform. The Elements of Investing by Burton G. Malkiel... View Details
- 15 Jun 2021
- News
From Das’s Desk
alumni with content, resources, and programs that will resonate with them and strengthen their connections to the School and to other alumni. Utilizing the weekly Alumni News e-newsletter, segment-specific emails and newsletters, and targeted View Details
- 01 Jun 2010
- News
Michael Depatie
buy key words and use search engine optimization. There’s social media, too. Kimpton has a Facebook page, and a lot of our chefs use Twitter. We haven’t spent money on national ads to date, since we’ve been... View Details
- 01 Apr 1999
- News
WesTrek: Students Find Options in Bay Area
and a host of firms in between. While most of the companies fell into the category of high tech-new media, communications, and computer software and hardware-others represented more traditional business activities, such as consulting,... View Details
- 01 Sep 2024
- News
The Exchange: Lessons from the Edge
Image by John Ritter Professors Geoff Jones and Tarun Khanna had been toiling away from their respective HBS offices for many years, each of them interested in emerging markets but expressed through different disciplines: Jones, a historian, was studying how the world... View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
predict their future purchasing activities in ways never before possible. The information is then sold to corporate marketers. Combining that capability with input from social media, such as a partnership... View Details
- 15 Jun 2021
- News
The Path out of Polarization
“Everybody Knows: Russia and the Election,” Professors Rawi Abdelal and Rafael Di Tella examine the shifting media landscape and geopolitics that contributed to this moment. Di Tella is an economist who has studied Latin American populism, the View Details