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Publications

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  • All HBS Web  (381)
    • People  (2)
    • News  (95)
    • Research  (174)
    • Events  (4)
    • Multimedia  (2)
  • Faculty Publications  (73)

Show Results For

  • All HBS Web  (381)
    • People  (2)
    • News  (95)
    • Research  (174)
    • Events  (4)
    • Multimedia  (2)
  • Faculty Publications  (73)
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  • 01 Sep 2024
  • News

The Exchange: Lessons from the Edge

while Khanna was studying emerging markets in the 1990s through applied math and the analytical social sciences. It was Nitin Nohria, before his tenure as Dean, who noticed the overlap and suggested they put their heads together. “When we... View Details
Keywords: Jen McFarland Flint; Educational Support Services; Educational Services
  • 13 Mar 2019
  • News

The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)

class. The case was all about this Australian train safety video that went viral. I remember someone showing it to me at a party in San Francisco and loving it. Like, ‘share it with everyone I knew for a week’ loving it. When we dove into how the video was created, how... View Details
  • 04 Sep 2019
  • News

Putting the Game Within Reach

Fan Experience “New mixed reality integrations, sports betting, and gamified experiences are changing the way that fans are consuming sports. We are already seeing this with immersive media, particularly in the interactivity that is... View Details
  • 01 Sep 2010
  • News

Dare to be Different

nonfiction, lots of different genres — which means that I always have lots of strange stuff in my brain. You reflect on the Web as a marketing channel, including the interesting observation that in the broadcast media, people are used to... View Details
Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Professional Services
  • 22 Feb 2022
  • News

Action Plan: Portfolio Strategy

efficient and develop yourself.” Build your own brand. You need to understand your own narrative and purpose—and share it widely, through conferences, social media, networking, and media interviews: “I was... View Details
Keywords: April White; entrepreneurship; career planning; creativity; Air Transportation; Transportation
  • 01 Sep 2012
  • News

On a Sound Track

business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped build with founder and former CEO Rick Alden, is expecting between $280 and $300 million in revenues this year. The... View Details
Keywords: Deborah Blagg; audio accessories; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 04 Sep 2019
  • News

Clicks and Mortar

selfies, where you can take a picture of yourself in Glossier pink and share that on social media. They might serve a small number people during a pop-up experience, but if those people send that message out on View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade
  • 01 Dec 2017
  • News

Flight Path

watched his first drone race in 2015 behind a Home Depot on Long Island, the underground phenomenon had been going on for at least a few years, driven by message boards, social media, and enthusiastic... View Details
Keywords: Julia Hanna
  • 03 Mar 2016
  • News

3-Minute Briefing: Pamela Meyer (MBA 1986)

being paranoid. But the costs of deception are high. It pays to develop a close team of colleagues you absolutely trust and would go to war with. A complicated stew in our culture is creating a deception epidemic. Social View Details
Keywords: Julia Hanna
  • 01 Sep 2010
  • News

Fair Trade

Matchabelli, the son of nobility in Georgia and an amateur chemist. He began blending perfumes for his friends at an antique shop in New York before founding his own perfume company in 1926 . The social importance of smelling and looking... View Details
Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade
  • 01 Jun 2022
  • News

Case Study: Glass Half Full

and CEO, Ranch Road Boots Neutrall is a great idea, currently focused as a D2C venture using Amazon, social media, and other online marketing initiatives to build the business. After the pandemic, however,... View Details
Keywords: Jen McFarland Flint; Nonstore Retailers; Retail Trade
  • 04 Mar 2008
  • News

HBS Blogs

http://kapner.blogspot.com/ (living in Japan; archived since Aug. 2007) MBA 1994B Mike Troiano, Scalable Intimacy: Branding in the Age of Social Media, http://scalableintimacy.com (archived since at least... View Details
Keywords: Keith Larson; Information; News, Library, Internet, and Other Services; Information
  • 01 Jun 2018
  • News

Floor It

draw people in, using more social media, employing jargon-free language, and “making everything simple and straightforward, from our registration process to the questions we ask,” says Giusti. Better Data... View Details
Keywords: Julia Hanna; illustration by Mengxin Li
  • 01 Sep 2017
  • News

In My Humble Opinion: Career Peak

sponsored adventure athlete—she currently works with Adidas Terrex and PowerBar—Stroeer’s office is the outdoors, and her assignments, all documented on social media, take her from Aspen, where she ran a... View Details
Keywords: April White
  • 01 Sep 2024
  • News

Next Level

both in school and the work she’s doing at Xbox is shaping their future worlds. In a recent survey of Gen Z teens, around 30 percent list video games as their preferred entertainment, ahead of social media,... View Details
Keywords: Maggie Mertens; photos by Cameron Karsten; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • 01 Mar 2017
  • News

Research Brief: Lost in Translation

English-speaking investor bases. For Yu, the lesson is obvious: Crystal clear communication is essential for CEOs and other leaders who are talking with their investors. “So much communication is becoming real-time these days, thanks to View Details
Keywords: Erin Peterson
  • 01 Dec 2015
  • News

Faculty Q&A: The Price Is Right

complex emotionally, cognitively, and socially for people. I first encountered PWYW at New York’s Metropolitan Museum of Art. Then I discovered that Radiohead had released its In Rainbows album using a PWYW model. Now it’s used by digital... View Details
Keywords: Julia Hanna
  • 04 Sep 2019
  • News

A Wide Screen Approach

some vocal support on social media, has led to a change in how they position their women wrestlers. The WWE has put its female Superstars, formerly named “Divas,” on par with the male performers—meaning more... View Details
  • 18 Mar 2014
  • News

The Oz of Data Opens the Curtain

predict their future purchasing activities in ways never before possible. The information is then sold to corporate marketers. Combining that capability with input from social media, such as a partnership... View Details
Keywords: Robert S. Benchley; Data Processing, Hosting, and Related Services; Information
  • 01 Jun 2019
  • News

City on a Hill

rich culture and heritage, technology, and health care—what does that look like? It looks like Pine Mountain Settlement School,” he says. Marietta wastes no opportunity to interweave the seemingly disparate aspects of the social... View Details
Keywords: Alexander Gelfand; photographed by Clay Cook
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