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- All HBS Web
(1,412)
- People (9)
- News (509)
- Research (401)
- Events (4)
- Multimedia (3)
- Faculty Publications (143)
Show Results For
- All HBS Web
(1,412)
- People (9)
- News (509)
- Research (401)
- Events (4)
- Multimedia (3)
- Faculty Publications (143)
- September 2009 (Revised May 2011)
- Supplement
Acumen Fund: Measurement in Impact Investing (B)
- Teaching Interest
Micro Topics in Organizational Behavior
Micro Topics in Organizational Behavior is a PhD seminar course exploring current and seminal research on individual, dyadic, small group, and intra-organizational behavior. Examples of topics at the individual level include emotions, cognition, and behavioral... View Details
- December 1993 (Revised March 1994)
- Supplement
Fusion Systems Corp. in Japan (B)
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- February 2007 (Revised March 2007)
- Module Note
The Sweet Hereafter Summary: Reasoning from Personal Perspective
- Article
Physical and Situational Inequality on Airplanes Predict Air Rage
- October 2004 (Revised May 2006)
- Case
Transforming Singapore's Public Libraries (Abridged)
- February 2007
- Module Note
The Secret Sharer Summary: Earning Legitimacy
- March 1998
- Teaching Note
Personality Types: The Myers-Briggs Type Indicator (TN)
- 21 Oct 2011
- Working Paper Summaries
Market Interest in Nonfinancial Information
- May 1997
- Supplement
Suzanne de Passe at Motown Productions
- 2015
- Working Paper
Crowdfunding as 'Donations': Theory & Evidence
- October 2001
- Case
Transforming Singapore's Public Libraries
- Article
Creating Value in the Age of Distributed Capitalism
- August 2011
- Case
Denise Frazer and Paolo Canto: A Case Vignette on Feedback - Denise Frazer's Perspective
- April 2009
- Case
Merck: Managing Vioxx (A)
- Research Summary
My research draws upon social and cultural theories to address three important topics in marketing: branding strategy, organizing to deliver creative content, and cultural consumer behavior:
1)Branding Strategy: How are iconic brands built?
I have... View Details
- August 1978 (Revised December 1986)
- Case
Assistant Professor Graham and Ms. Macomber (A)
- 2014
- Contribution
Entrepreneurship in Emerging Markets: Contextual Intelligence for the Study of Two Thirds of the World's Population
- May 2013
- Case