silk - Publications - Faculty & Research

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Campaign Leadership Committee - Alumni

Jesse Rogers MBA 1984 James F. Rothenberg MBA 1970** Henry B. Schacht MBA 1962 Alvin J. Silk Lee J. Styslinger III MBA 1988 Ranjan Tandon MBA 1977 Jeffrey C. Walker MBA 1981 Deborah L. Weinberg MBA 1985 Peter A. Weinberg MBA 1983 Byron R.... View Details

01 Dec 1999
News

The Message and the Media: Advertising's Brave New World

professor Ernest R. Berndt), HBS professor Alvin J. Silk looks at both internal and external forces affecting the industry, with particular attention to the impact of the Internet. According to Silk and his... View Details

Keywords: Peter K. Jacobs

Diane S. M. von Furstenberg

Von Furstenberg emerged on the fashion scene with three simple black jersey-style silk dresses in 1970. In the denim craze of the seventies, the silk dresses stood out for their elegance and sophistication,... View Details

Keywords: Fabric & Apparel

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

how are they likely to shape the future for media competitors, advertisers, and their agencies? HBS professor Alvin Silk has long studied such issues, and his latest findings, presented in a new working paper, "Restructuring in the... View Details

Keywords: by Peter K. Jacobs; Advertising

15 Nov 2020
News

Exploring China’s Belt & Road Initiative

Gifts to the HBS Fund support a wide range of people and programs like this. Nearly 600 years after the closure of the storied Silk Road trade route between East and West, 44 second-year MBA students traveled to Asia to gain a firsthand... View Details

17 Apr 2014
News

Striking a Balance

Alvin J. Silk The struggle to balance career and family was all too familiar to the late Diane Doerge Wilson, whose memory is being honored with an HBS professorship funded by a gift from her husband, Alvin J. Silk. A senior consultant at... View Details

05 Apr 2013
News

Gift to Harvard Business School Funds New Professorship on Gender, Work, Career, and Family

22 Aug 2012
Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

money I spend on advertising is wasted; the trouble is I don't know which half.' " For the past several decades Silk has devoted himself to prying open the black box, understanding the economics underlying the work advertising agencies... View Details

Keywords: by Michael Blanding; Advertising

01 Oct 2000
News

Faculty Retirements

a Ph.D. (1968) in economics, finance, and accounting from the University of Chicago. Alvin J. Silk Alvin Silk, the Lincoln Filene Professor of Business Administration, Emeritus, is an expert on marketing. His recent research covers the... View Details

01 Aug 2013
News

A Cure for Cold Storage

distribution a daunting process. That's the problem Vaxess seeks to address. The company is developing a way to store vaccines at room temperature using silk proteins, eliminating the need for refrigerated storage and allowing for wider... View Details

Keywords: Morrell, Daniel; vaccines; Ambulatory Health Care Services; Health, Social Assistance

January 2019
Teaching Note

American Airlines' Value Pricing (A), (B), and (C)

By: Alvin J. Silk

Teaching Note for HBS Nos. 594-001, 594-019, and 595-037. View Details

Citation

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2012
Working Paper

Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency

By: Alvin J. Silk

What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts in interest? In recent decades, the advertising and marketing services industry has undergone a number... View Details

Keywords: Advertising; Service Delivery; Competition; Conflict of Interests; Policy; Practice; Advertising Industry; United States

Citation

Read Now

21 Sep 2013
News

The Marketer Who Would Revive Smith Bros.

Keywords: Management of Companies and Enterprises; Management

01 Mar 2005
News

Faculty Research Online

directly to consumers. Do physicians take notice? Professor Emeritus Alvin Silk and Harvard’s Joel Weissman discuss a recent study. The Changing Roles of Doctors and Patients Richard Bohmer, a physician as well as an HBS assistant... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

April 1994
Background Note

Notes on Scalogram Analysis

By: Alvin J. Silk

Citation

Find at Harvard

July 1993 (Revised May 1994)
Supplement

American Airlines' Value Pricing (B)

By: Alvin J. Silk

Supplements the (A) case. View Details

Keywords: Air Transportation Industry

Citation

Purchase

01 Dec 2011
News

The Sound of Music

The renowned Silk Road Ensemble put on an impromptu lunchtime performance in HBS’s Spangler Center in late September, drawing an admiring crowd of students, faculty, and staff. The ensemble is led by celebrated cellist Yo-Yo Ma and brings... View Details

Keywords: Christianity

1990
Chapter

Questionnaire Design and Development

By: A. J. Silk

Keywords: Questionnaires; Design

Citation

2012
Article

Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency

By: Alvin J. Silk

What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts of interest? In recent decades, the advertising and marketing services industry has undergone a number... View Details