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Show Results For
- All HBS Web
(2,365)
- People (4)
- News (599)
- Research (1,361)
- Events (6)
- Multimedia (66)
- Faculty Publications (953)
- June 2019 (Revised August 2024)
- Module Note
Purpose Brands
By: Rory McDonald, Clayton M. Christensen and Shaye Roseman
Introduces a framework for innovation and brand building that is connected to an understanding of customers' Jobs to Be Done. View Details
Keywords: Brand ＆ Product Management; Brand Architecture; Brand Building; Innovation; Product Development Strategy; Product Differentiation; Brands and Branding; Product Development
McDonald, Rory, Clayton M. Christensen, and Shaye Roseman. "Purpose Brands." Harvard Business School Module Note 619-075, June 2019. (Revised August 2024.)
- December 2011
- Case
PepsiCo India: Performance with Purpose
In 2010, PepsiCo India's management is working to translate PepsiCo's new mission, "Performance with Purpose," into practice in the India market. The mission calls for continued financial performance and market leadership, as well as greater emphasis on healthy... View Details
Kanter, Rosabeth M., Rakesh Khurana, Rajiv Lal, and Natalie Kindred. "PepsiCo India: Performance with Purpose." Harvard Business School Case 512-041, December 2011.
- 22 Dec 2020
- Cold Call Podcast
Dove: Maintaining a Brand with Purpose
- 08 Feb 2022
- News
Deep Purpose with Ranjay Gulati
- November 15, 2021
- Article
Putting Your Corporate Purpose to Work
By: Hubert Joly
Making a company purpose come to life is an arduous journey that requires a multi-pronged and sustained approach. Yet as hard as it is, the journey is well worth it and will yield positive transformation not only for the company, but also for the people who work there.... View Details
Keywords: Organizations; Mission and Purpose; Corporate Strategy; Management Practices and Processes; Organizational Culture; Business and Stakeholder Relations
Joly, Hubert. "Putting Your Corporate Purpose to Work." Harvard Business Review (website) (November 15, 2021).
- Program
Growing as a Purposeful Leader
(beyond the four walls of the business), and how they should lead (not as superheroes and not just as good business leaders, but also as great human leaders). In this program, you will prepare to become an authentic, purposeful leader who... View Details
- 09 Oct 2023
- Podcast
Deep Purpose Season 2
Harvard Business School Professor Ranjay Gulati is back with a new season of Deep Purpose. This time he’s exploring the qualities it takes to become a courageous leader, joined by a new lineup of top global executives. He’ll sit down to discuss each guest’s personal... View Details
- Fast Answer
Special purpose acquisition companies
Where can I get an overview of special purpose acquisition companies (SPACs)? Search for articles on SPACs from an article database such as Business Source Complete.... View Details
- 15 Apr 2022
- News
Funding His Purpose
Leonardo Letelier (photo by Paula Giolito) Leonardo Letelier (MBA 2002) was looking for purpose in his career when he launched SITAWI Finance for Good in Brazil in the mid-2000s. The nonprofit, an early participant in what is now called... View Details
- 26 Jan 2023
- News
"Fake Purpose is Dangerous"
- 08 Dec 2022
- News
Does Purpose Actually Matter?
- 01 Aug 2017
- News
Finding Purpose in Profit
Growing up, Kim Coupounas (MBA/MPA 1995) explored careers as varied as attorney and Anglican priest. “I knew that I wanted to lead and to fight for justice and social good,” she says. “Ironically, I’m doing that now but on a far different path than I originally... View Details
- 20 Sep 2022
- Cold Call Podcast
Larry Fink at BlackRock: Linking Purpose to Profit
- 22 Dec 2020
- News
Dove: Maintaining a Brand with Purpose
- Item
Statement of Purpose
The statement of purpose allows applicants to articulate their academic goals, research interests, and motivation for pursuing a PhD. Watch this video to learn more about the difference between your statement of View Details
- 07 Jul 2023
- Blog Post
Harvard Innovation Labs: Where Passion and Purpose Meet
unmet need and grow it into a purposeful entity. The i-lab, the original component of the now three-lab ecosystem, opened in 2011 in Batten Hall with the vision of offering a “One Harvard” learning and convening space where venture teams... View Details
- Feb 21 2023
- Testimonial
Building a Network with Purpose
- 02 Apr 2021
- News
What Drives You? Bringing Purpose to Work
- April 2021 (Revised December 2023)
- Case
The Mahindra Group: Leading with Purpose
By: Ranjay Gulati and Rachna Tahilyani
India headquartered Mahindra Group is a multibillion-dollar federation of companies operating across the globe. It is ahead of its time in articulating its purpose and mapping its values, something it had first done at inception and then refreshed yet again as ‘Rise’... View Details
Keywords: Mission and Purpose; Organizational Culture; Change Management; Communication Strategy; Family Ownership; Corporate Social Responsibility and Impact; Revenue; Auto Industry; Financial Services Industry; Manufacturing Industry; Technology Industry; Asia; India; Mumbai; South Korea; Italy; United States
Gulati, Ranjay, and Rachna Tahilyani. "The Mahindra Group: Leading with Purpose." Harvard Business School Case 421-091, April 2021. (Revised December 2023.)
- 31 Aug 2022
- News