polls - Publications - Faculty & Research

17 Feb 2010
First Look

First Look: Feb. 17

Savage Beast (A) case (809-069) but includes two directives in the text to students. At the end of page 8, the student is asked to pause and complete a one-question poll. The "page-8" poll asks, "At this point, should Tim... View Details

Keywords: Martha Lagace

07 Oct 2024
Research & Ideas

Election 2024: Why Demographics Won't Predict the Next President

Pundits love a political horse race, parsing the latest polls to predict who might win an election. And in the final runup to the US presidential contest, these forecasts can influence markets and shape public opinion and policies. But as... View Details

Keywords: by Jay Fitzgerald

23 Jun 2016
Op-Ed

Brexit: Should Britain Stay or Go?

Editor's Note: Millions of Brits are going to the polls today to take part in an historic vote on the European Union that will have a huge impact on the economic, political, and social future of the United Kingdom and its relationships... View Details

Keywords: by Geoffrey G. Jones & Dante Roscini

28 Oct 2024
Op-Ed

Latino Voters Have Grown More Politically Divided. That’s Not Surprising.

electorate projected to double to 15 percent by November from 7.4 percent in 2000, according to Pew Research Center. “A new New York Times/Siena College Poll showed a steady narrowing in Democrats’ margin within this important group for... View Details

Keywords: by Richard Calvo, Vincent Pons, and Jesse M. Shapiro

10 Oct 2018
Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

Procedural Justice and the Risks of Consumer Voting, written with Darden School of Business Assistant Professor Tami Kim and Harvard Kennedy School Professor Todd Rogers. Name this space These days, firms encourage customers to vote on everything. You can thank online... View Details

Keywords: by Michael Blanding; Advertising

17 Jan 2007
Op-Ed

Learning from Private-Equity Boards

compensation is an absolute minimum. Third, public companies need a different degree of directors' wealth at risk. According to a recent poll by the Investor Responsibility Research Center, the average dollar value of stock held by... View Details

Keywords: by Malcolm Salter; Financial Services

01 Jun 2021
What Do You Think?

Are Employers Ready for a Flood of 'New' Talent Seeking Work?

(Image credit: iStockphoto/golero) Uncertainty about the future is always on the minds of leaders. Concern about change defines their primary role. It’s up to others to manage, set and meet goals, etc. Recent polls have shown that many... View Details

Keywords: by James Heskett

30 Jul 2024
Research & Ideas

Do Social Movements Sway Voters? Not Really, Except for One

researchers gathered data from Twitter (the platform now called X), Google searches, and high-frequency surveys like The Gallup Poll Social Series, Nationscape, and Cooperative Congressional Election Study to chart the evolution of online... View Details

Keywords: by Sean Silverthorne

17 Jan 2008
Research & Ideas

If Marketing Experts Ran Elections

Maybe they have to register in advance, wait in line at the polling station, and use an out-of-date polling machine to do so. The commercial marketplace is much more convenient. Consumers can cast their... View Details

Keywords: by John A. Quelch

04 May 2016
What Do You Think?

What Does Boaty McBoatface Tell Us About Brand Control on the Internet?

When Should Control Over a Brand Be Ceded to the Public? The verdict is in. Our hardly scientific poll has endorsed the name of Boaty McBoatface for the new research vessel being commissioned by the UK’s National Environment Research... View Details

Keywords: by James Heskett; Advertising

04 Sep 2019
Research & Ideas

'I Know Why You Voted for Trump' and Other Motivation Misperceptions

figure into their decision nearly as much as Clinton voters thought. In fact, just as exit polls indicated on Election Day, most Trump voters reported caring most about the candidate’s economic policy. The results of this study, as well... View Details

Keywords: by Dina Gerdeman

03 Mar 2010
What Do You Think?

To What Degree Does “Identity” Affect Economic Performance?

values and make them clear to prospective employees in the process of building an organization of people who subscribe to those same values and generally want to "fit in." There is some amount of evidence that satisfaction with one's workplace, as... View Details

Keywords: by Jim Heskett

02 Apr 2010
What Do You Think?

Why Are Fewer and Fewer U.S. Employees Satisfied With Their Jobs?

wondering whether they have anything to do with one another. The first is a news release from The Conference Board reporting that its most recent periodic poll showed that only 45 percent of workers in the U.S. were satisfied with their... View Details

Keywords: by Jim Heskett

21 May 2008
Research & Ideas

Going Negative in Political Advertising

choice and the uncertainty about who will prevail has fueled heavy media coverage and grassroots activism that add to voter interest. Choice and uncertainty also spawn fierce competition. The result of the winner-take-all political system is that politicians trailing... View Details

Keywords: by John Quelch

08 Nov 2017
Research & Ideas

Handgun Waiting Periods Prevent Hundreds of Homicides Each Year

why we shouldn’t do that.” While the call for waiting periods is bound to receive some pushback, the researchers are encouraged by the broad support waiting periods receive. The American Medical Association supports waiting periods for gun purchases, and View Details

Keywords: by Dina Gerdeman

04 Jul 2005
Research & Ideas

Should You Outsource Your Marketing?

outsourcing marketing, at least beyond advertising, seems relatively new. Can you discuss this concept and the potential benefits to businesses? Gail J. McGovern: The outsourcing of marketing activities is catching on; in fact, in a recent View Details

Keywords: by Poping Lin

04 Oct 2004
Research & Ideas

Start to Measure Your E-commerce Success

the company's e-commerce project objectives. Different tools and techniques are available to measure the different aspects of e-commerce performance. For example, online surveys and polls are powerful tools to help e-commerce enabled... View Details

Keywords: by Marc J. Epstein

25 Aug 2008
Research & Ideas

HBS Cases: Walking Away from a $3 Billion Deal

millions of dollars of personal profit. An in-class poll indicates that about half the students would have made the same decision. That surprised El-Hage. "Very few people would have the strength to walk away from $3 billion to... View Details

Keywords: by Julia Hanna; Financial Services

04 Nov 2002
Research & Ideas

From Lone Star to Team Player

managers of companies is a quick poll to identify what sorts of collaborative obstacles they may face in their organization and then we provide them with customized feedback. View Details

Keywords: by Mallory Stark

12 Nov 2008
Research & Ideas

The Marketing of a President

likely voters. He built a coalition that energized young, first-time voters and registered thousands of previous non-voters. His organization encouraged early voting by Democrats to build well-publicized poll leads and to reduce the... View Details