Filter Results:
(231)
Show Results For
- All HBS Web
(950)
- People (8)
- News (231)
- Research (378)
- Multimedia (5)
- Faculty Publications (98)
Show Results For
- All HBS Web
(950)
- People (8)
- News (231)
- Research (378)
- Multimedia (5)
- Faculty Publications (98)
Sort by
- 01 Jun 2012
- News
Straight to the Heart
that lays out what I charge and each party’s responsibilities. If someone doesn’t honor that, goodbye and good luck. I don’t want their money. Your book emphasizes the importance of marketing tactics in finding a mate, including the need for a View Details
- 01 Sep 2012
- News
Who Owns Yoga?
yoga style. Then there’s the former model and ballet dancer Tara Stiles, who isn’t particularly interested in yoga’s roots or rules but rather in mixing up styles of yoga to create a beneficial exercise. “These are two different examples of View Details
- 01 Dec 2003
- News
Marriage, Inc.
happily married Greenwald brings contemporary marketing concepts, such as telemarketing (have friends call friends) and branding (focus on your unique qualities), to the old-fashioned conundrum of finding a spouse. Called the “hottest... View Details
- 01 Sep 2020
- News
Giving Amazon the Boot
2016, and last November, Nike announced that it was ending a pilot program with Amazon Retail that it began in 2017, opting to focus on “elevating consumer experiences through more direct, personal relationships,” according to a statement... View Details
- 01 Mar 2017
- News
Lego Stays on Script
fanatics. “Getting under the skin of the brand made it much easier to understand the right stories to tell and the right people to bring on to our team,” he says. The movie’s success was “gratifying on both a View Details
Keywords: Julia Hanna
- 01 Jun 2018
- News
Disrupting India’s Dental Market
incentives for better care along the way. “If one person is looking for a cardiologist, the question is always, ‘Who is the best cardiologist?’” he says. “When it comes to a dentist, the question is, ‘Who is convenient? Who is good?’ It... View Details
Keywords: Sasha Issenberg
- 01 Jun 2004
- News
Luxe Redux
consumption being wrapped up in our personal lives and experiences with others,” observes Professor Koehn. “Great brands are all about psychology, not only mass advertising or a neat logo.” A Viking range,... View Details
- 01 Jun 2014
- News
In My Humble Opinion: Jan Swartz (MBA 1996)
SWARTZ: Captaining a global brand through the high seas (photo by Susan J. Young) SWARTZ: Captaining a global brand through the high seas (photo by Susan J. Young) Growing up in Houston, Jan Swartz (MBA... View Details
- 19 Sep 2012
- News
On a Sound Track
Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories company. Our office in southern... View Details
- 01 Sep 2010
- News
Dare to be Different
product categories the frantic effort to keep up with the competition by adding features and gimmicks can paradoxically result in a “sea of sameness.” In a personal narrative voice, and drawing extensively on the experiences of family and... View Details
- 01 Mar 2025
- News
Step By Step
I started running at HBS, in the month between the end of classes and Commencement. I was born with asthma, so sports in general were never my forte, but the overwhelming nature of prepping cases and recruiting meant my physical condition had worsened. Once I’d made it... View Details
- 01 Sep 2010
- News
Fair Trade
of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in... View Details
- 01 Apr 2001
- News
Beyond Accommodation
Industries for the Blind (NIB) in Alexandria, Virginia, a post he assumed in 1998, Gibbons is the first blind person ever to lead the 63-year-old agency. Previously, he had worked at AT&T, first in operations management and later in... View Details
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
seniors' money by offering a caregiver-managed debit card account with personalized spending controls and extra protection from fraud and scams. Johnston likens the growing opportunities in aging to the old high school science lesson of... View Details
- 04 Dec 2014
- News
The 32 Hottest Startup CEOs In America
Keywords: Gilt Groupe; Glamsquad; Mink; Hinge; Birchbox; Personal Services; Personal Services; Personal Services
- 15 Feb 2022
- News
The Alumnae Entrepreneur Behind Mary J. Blige’s Super Bowl Locks
wrote in Inc.com. “Despite what I was juggling in my personal life, fitting in those 207 miles was just a part of the routine.” Those long trips, though, sparked an idea, she notes in the piece. “I wanted to create something that would... View Details
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by Alice Tybout and Tim Calkins (MBA 1991) Wiley Kellogg on View Details
- 01 Sep 2012
- News
On a Sound Track
Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories company. Our office in southern... View Details
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
(science, technology, engineering, arts, and mathematics). Whether used as an introductory aid or to underscore previous knowledge, the book prepares today’s visually savvy children to succeed in school and life by analyzing the world around them. All the World’s a... View Details
- 13 Apr 2021
- News
Face Value
As a teenager in Houston, Texas, and one of the few Asian students in her high school, Vicky Tsai (MBA 2006) recognized that didn’t fit the accepted beauty standard. She was more drawn to the Western luxury skincare brands her mother sold... View Details