museums - Publications - Faculty & Research

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

imposed by social distancing by facilitating community, offering empathy, and providing social support. AB InBev joined thousands of museums and performing arts organizations in offering virtual performances, sponsoring the Bud Light Dive... View Details

Keywords: by Jill Avery and Richard Edelman

09 Jun 2015
Sharpening Your Skills

Sharpening Your Skills: Social Media

Tate's Digital Makeover Transforms the Traditional Museum What happens when the traditional museum-going experience meets the world of digital marketing? WORKING PAPERS Competing with Privacy Personal information is a valuable asset in... View Details

Keywords: Re: Multiple Faculty; Advertising

22 Jul 2015
Research & Ideas

Name Your Price. Really.

Years ago, when I was a student in New York (and like many students, perpetually broke), I would often go to the Metropolitan Museum of Art for entertainment. The museum had a policy that visitors could pay... View Details

Keywords: by Michael Blanding; Consumer Products

20 Oct 2015
First Look

October 20, 2015

Collaborative Marketing by a Global Financial Institution and a Major Art Museum By: Lund, Ragnar, and Stephen A. Greyser Abstract—Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing... View Details

Keywords: Sean Silverthorne

18 Nov 2002
Research & Ideas

Enterprising Women—a History

Museum of our National Heritage in Lexington, Massachusetts and to explore the question of how this exhibit changes our understanding of women's roles in American economic history. Virginia G. Drachman, a professor of history at Tufts... View Details

Keywords: by Laura Linard

06 May 2015
Research & Ideas

A Flood of Picassos Threatens to Water Down the Art Market

intermediary raises concerns about who will end up owning the famous pieces, and whether or not those owners will be artistic benefactors willing to lend them to museums for the benefit of the public good. "There is huge value in... View Details

02 Aug 2010
Research & Ideas

Modern Indian Art: The Birth of a Market

art was redefined as a new product category—modern Indian art—by a variety of participants including artists, academics, commercial auction houses, and critics. And as Western museums and collectors began to take notice, prices for pieces... View Details

Keywords: by Sean Silverthorne

07 Jun 2019
Book

Are You a Digital Manager?

World Tate’s Digital Makeover Transforms the Traditional Museum Hunting for a Hot Job in High Tech? Try 'Digitization Economist' What do you think of this research? Share your insights below. BOOK EXCERPT Have You Created a Real Network... View Details

Keywords: by Martha Lagace

03 Aug 2009
Research & Ideas

Corporate Social Responsibility in a Downturn

reputation and brand. In general these activities create a win-win for the company and its larger group of stakeholders. Q: Many nonprofits from museums to food banks are worried about the dwindling number of donors and their future in... View Details

Keywords: by Martha Lagace

21 Feb 2017
First Look

First Look at New Research: February 21

Art Museum By: Lund, Ragnar, and Stephen A. Greyser Abstract—This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their... View Details

Keywords: Carmen Nobel

28 Aug 2006
Research & Ideas

Online Match-Making with Virtual Dates

interact, as if the couple is going to a museum together and chatting about the art work. "We wanted to give people something more specific to talk about, help them find common interests and points of divergence, and give them some... View Details

Keywords: by Martha Lagace; Publishing

21 May 2020
Research & Ideas

Fighting the COVID Blues: Advice from Business Research

we’re good at and enjoy, we may discover that all the meetings we used to hold in the office sucked up too much time or that a trip to the children’s museum wasn’t the key to bringing the family joy. “Rather than fighting for ways to get... View Details

Keywords: by Dina Gerdeman and Danielle Kost

19 May 2009
First Look

First Look: May 19, 2009

company experiences a crane accident with multiple fatalities. The CEO, a client, and an employee must make choices to meet the company's obligations. Set in 2006, the case looks at the choices faced by board members of a museum that is... View Details

Keywords: Martha Lagace

Publications