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- June 2008
- Supplement
Mike Corbin: Closing the Corbin-Pacific Case - video
By: John A. Davis and Courtney Sampson
An interview with Mike Corbin wrapping up the Corbin-Pacific case. View Details
Davis, John A., and Courtney Sampson. "Mike Corbin: Closing the Corbin-Pacific Case - video." Harvard Business School Video Supplement 808-707, June 2008.
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
companies failed in China in the mid-1990s." Chen, who worked with QianJiang Motorcycle among many other companies, pointed out that of the five top-selling motorcycle brands in China in 1997, only two... View Details
Keywords: by Julie Jette
- October 2010
- Teaching Note
From Imitation to Innovation: Zongshen Industrial Group (TN)
By: Willy C. Shih
Teaching Note for 610057. View Details
- June 2001 (Revised March 2002)
- Case
Ducati
Focuses on the turnaround and strategic repositioning of Ducati, an Italian maker of high-end sport motorcycles, and describes the current concerns with the growth prospects of the company. Federico Minoli, the CEO and strategic mind behind the turnaround, knew that... View Details
- September 1983
- Case
Harley-Davidson: Marketing Strategy for Motorcycles--1977
Incorporates material on AMF, Harley-Davidson's parent company. This information is designed to permit analysis of Harley-Davidson in the context of AMF's corporate strategy and overall business portfolio. A rewritten version of two earlier cases. View Details
Buzzell, Robert D. "Harley-Davidson: Marketing Strategy for Motorcycles--1977." Harvard Business School Case 584-032, September 1983.
- 20 Jul 2010
- First Look
First Look: July 20
to Innovation: Zongshen Industrial Group Willy Shih and Nancy DaiHarvard Business School Case 610-057 As Zuo Zongshen drove the transformation of the Zongshen Industrial Group from an early imitator in the motorcycle business to a company... View Details
Keywords: Martha Lagace
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
geographic exclusivity he needed to offer them. On the cost front, he found that to tap cheap student labor, franchisees would have to supply delivery personnel with mopeds, because most Spanish students, unlike their American counterparts, did not own View Details
Keywords: by Walter Kuemmerle
- 08 Apr 2008
- First Look
First Look: April 8, 2008
owners of Chris-Craft, a manufacturer of high-end boats. The company can invest in new monobrand stores, new boat designs, and brand extensions (e.g., apparel). The owners have also recently purchased Indian Head Motorcycle out of... View Details
Keywords: Martha Lagace
- January 2025
- Case
Shifting Winds: DEI in Corporate America
By: Clayton S. Rose, Maisie Wiltshire-Gordon and David Lane
In the 2020s, intense and conflicting social and political pressures challenged organizational leaders around the world. Prominent among these were powerful competing views on workplace diversity, equity, and inclusion programs (DEI) in the United States. Public... View Details
Keywords: Disruption; Leadership; Crisis Management; Risk Management; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Civil Society or Community; Social Issues; Talent and Talent Management; Customer Satisfaction; Diversity; Ethics; Corporate Accountability; Employees; Retention; Recruitment; Adaptation; Programs; Motorcycle Industry; Motorcycle Industry; Motorcycle Industry; Motorcycle Industry; Motorcycle Industry; Motorcycle Industry; Motorcycle Industry; United States; Massachusetts; Maryland; Tennessee; District of Columbia
Rose, Clayton S., Maisie Wiltshire-Gordon, and David Lane. "Shifting Winds: DEI in Corporate America." Harvard Business School Case 325-017, January 2025.
- March 1, 2021
- Article
Transitioning to Clean Energy Transportation Services: Life-cycle Cost Analysis for Vehicle Fleets
By: Stephen Comello, Gunther Glenk and Stefan Reichelstein
Comprehensive global decarbonization requires that transportation services cease to rely on fossil fuels for power generation. This paper develops a generic, time-driven life-cycle cost model for mobility services to address two closely related questions central to the... View Details
Keywords: Decarbonization; Electric Vehicles; Renewable Energy; Biofuel; Carbon Emissions; Mobility; Batteries; Energy; Environmental Management; Environmental Accounting; Transportation; Operations; Management; Sustainable Cities; Decision Making; Investment; Motorcycle Industry; Motorcycle Industry; Motorcycle Industry; Motorcycle Industry; Motorcycle Industry; Motorcycle Industry; Motorcycle Industry; Motorcycle Industry; Europe; North America; South America; Africa; Asia
Comello, Stephen, Gunther Glenk, and Stefan Reichelstein. "Transitioning to Clean Energy Transportation Services: Life-cycle Cost Analysis for Vehicle Fleets." Art. 116408. Applied Energy 285 (March 1, 2021).