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- All HBS Web (83)
- Faculty Publications (39)
Show Results For
- All HBS Web (83)
- Faculty Publications (39)
Vaughn L. Beals, Jr.
years, Harley-Davidson almost doubled its market share (over 20%) and restored is reputation as a premium motorcycle brand. From 1986 onward, Beals invested in new acquisitions and continued to generate market share growth. View Details
Keywords: Automotive & Aerospace
- Portrait Project
Janice Lin
nothing but a career and a bank account. Instead, I will see all the oceans and travel to each continent. I'll sit with penguins in Antarctica and play with pandas in China. I'll ride a motorcycle through the winding mountain roads —... View Details
- 01 Mar 2009
- News
Local Customs
ROGERS WITH CONCEPT CAR: “Technology has changed over the past 100 years. We no longer need to build cars the way Henry Ford once did.” Matthew West/Boston Herald Jay Rogers (MBA ’07), whose grandfather once owned the legendary Indian View Details
- Portrait Project
Vaibhav Singh
got stuck in rough terrain. They taught me not to brake hard on corners and how to act if things went horribly wrong. No one ever cared if a CEO with a superbike was riding next to someone who bought a motorcycle because he could not... View Details
- Portrait Project
Cristian van Tienhoven
restore a Porsche 356 speedster, motorcycle through Africa, refuse to accept mediocrity, laugh (a lot), climb Everest, learn yo-yo tricks (with both hands), never forget my p's and q's (please & thank you's), dance the tango in San... View Details
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
companies failed in China in the mid-1990s." Chen, who worked with QianJiang Motorcycle among many other companies, pointed out that of the five top-selling motorcycle brands in China in 1997, only two... View Details
Keywords: by Julie Jette
- March 2006
- Teaching Note
Harley-Davidson: Preparing for the Next Century (TN)
By: Richard L. Nolan and Suresh Kotha
Keywords: Motorcycle Industry
- November 2000
- Case
Building Brand Community on the Harley-Davidson Posse Ride (Multimedia Case)
Concerns the second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, TX to the Canadian border that is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally... View Details
Fournier, Susan M., James McAlexander, John Schouten, and Sylvia Sensiper. "Building Brand Community on the Harley-Davidson Posse Ride (Multimedia Case)." Harvard Business School Multimedia/Video Case 501-009, November 2000.
- June 2005 (Revised August 2006)
- Case
Ducati Corse
By: Francesca Gino and Andrew P. McAfee
Ducati Corse, the racing arm of Ducati Motorcycles, has entered the Moto GP circuit with a completely new bike. This bike was designed and tested using a great deal of information technology. After a very successful initial season, the Ducati Moto GP team sees... View Details
Keywords: Design; Business Strategy; Product Marketing; Information Technology; Performance Improvement; Change Management; Research and Development; Motorcycle Industry; Italy
Gino, Francesca, and Andrew P. McAfee. "Ducati Corse." Harvard Business School Case 605-091, June 2005. (Revised August 2006.)
- August 2000 (Revised November 2000)
- Case
Building Brand Community on the Harley-Davidson Posse Ride
The second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, Tex., to the Canadian Border is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally deserves a... View Details
Keywords: Relationships; Customer Focus and Relationships; Brands and Branding; Motorcycle Industry; United States
Fournier, Susan M., James McAlexander, John Schouten, and Sylvia Sensiper. "Building Brand Community on the Harley-Davidson Posse Ride." Harvard Business School Case 501-015, August 2000. (Revised November 2000.)
- December 1981
- Case
U.S. Cycle
By: Hirotaka Takeuchi
Takeuchi, Hirotaka. "U.S. Cycle." Harvard Business School Case 582-069, December 1981.
- October 2010
- Teaching Note
From Imitation to Innovation: Zongshen Industrial Group (TN)
By: Willy C. Shih
Teaching Note for 610057. View Details
- June 2001 (Revised March 2002)
- Case
Ducati
Focuses on the turnaround and strategic repositioning of Ducati, an Italian maker of high-end sport motorcycles, and describes the current concerns with the growth prospects of the company. Federico Minoli, the CEO and strategic mind behind the turnaround, knew that... View Details
- September 1983
- Case
Harley-Davidson: Marketing Strategy for Motorcycles--1977
Incorporates material on AMF, Harley-Davidson's parent company. This information is designed to permit analysis of Harley-Davidson in the context of AMF's corporate strategy and overall business portfolio. A rewritten version of two earlier cases. View Details
Buzzell, Robert D. "Harley-Davidson: Marketing Strategy for Motorcycles--1977." Harvard Business School Case 584-032, September 1983.
- January 2017 (Revised November 2018)
- Case
Navistar International: Competing Against PACCAR
By: Benjamin Esty, Eric Van den Steen and Jeffrey Boyar
In 2013, Navistar was in the midst of a deep crisis, having lost a third of its market share over the previous three years. Bill Kozek, the new president of Navistar North America Truck and Sales division needs to develop his division’s strategy as part of the... View Details
Keywords: Business Strategy; Alignment; Competitive Advantage; Segmentation; Motorcycle Industry; Motorcycle Industry
Esty, Benjamin, Eric Van den Steen, and Jeffrey Boyar. "Navistar International: Competing Against PACCAR." Harvard Business School Case 717-452, January 2017. (Revised November 2018.)
- July 1999 (Revised October 2001)
- Case
Corbin-Pacific
By: John A. Davis and Christina L. Darwall
Reviews the history of Mike Corbin's entrepreneurial career and describes in detail the successful organization he has created. Explores his management philosophy and leadership. Explores the usefulness of continuing family involvement in this business. View Details
Keywords: Entrepreneurship; Leadership Style; Business or Company Management; Management Practices and Processes; Management Teams; Success; Family Ownership; Business Strategy; Motorcycle Industry; Motorcycle Industry
Davis, John A., and Christina L. Darwall. "Corbin-Pacific." Harvard Business School Case 800-022, July 1999. (Revised October 2001.)
- June 2008
- Supplement
Mike Corbin: Closing the Corbin-Pacific Case - video
By: John A. Davis and Courtney Sampson
An interview with Mike Corbin wrapping up the Corbin-Pacific case. View Details
Davis, John A., and Courtney Sampson. "Mike Corbin: Closing the Corbin-Pacific Case - video." Harvard Business School Video Supplement 808-707, June 2008.
- 19 Jul 2011
- News
Brightening the Future
efforts to improve living standards and open new possibilities for the 20 million (one in four) Filipinos who live in remote areas and lack reliable access to electricity. In May, three motorcycle riders embarked from Manila, leading an... View Details
- February 2013 (Revised October 2013)
- Case
Investindustrial Exits Ducati
By: Francois Brochet and Karol Misztal
In early 2012, Investindustrial, a European private equity group, publicly announced their intention to sell their 76.7% stake in Ducati Motor Holding S.p.A., an iconic Italian producer of sport performance motorcycles. The decision followed a six-year turnaround... View Details
Keywords: Cost vs Benefits; Private Equity; Valuation; Investment Return; Brands and Branding; Motorcycle Industry; Motorcycle Industry; Hong Kong; Italy
Brochet, Francois, and Karol Misztal. "Investindustrial Exits Ducati." Harvard Business School Case 113-058, February 2013. (Revised October 2013.)