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Show Results For
- All HBS Web
(4,513)
- People (5)
- News (890)
- Research (2,755)
- Events (26)
- Multimedia (24)
- Faculty Publications (1,319)
- Fast Answer
Music & Activism: Market Research Resources
Where can I find information to help me with my course work? Where can I find market research reports on target demographic groups? Mintel Reports on consumer attitudes toward industries by... View Details
- January 2014 (Revised March 2014)
- Case
Cancer Screening in Japan: Market Research and Segmentation
By: John A. Quelch and Margaret L. Rodriguez
Since founding CancerScan in 2008, Jun Fukuyoshi and Yoshiki Ishikawa had helped to improve cancer screening rates in Japan. Between 2005 and 2007, awareness of breast cancer in Japan rose from 55% to 70%, but the incidence of breast cancer screenings remained... View Details
Quelch, John A., and Margaret L. Rodriguez. "Cancer Screening in Japan: Market Research and Segmentation." Harvard Business School Case 514-057, January 2014. (Revised March 2014.)
- Web
Research & Teaching - Creating Emerging Markets
Uses for Research & Teaching Research Guidelines Teaching Guidelines Research Guidelines The Creating Emerging Markets project provides a unique... View Details
- Web
Marketing Doctoral Students - Faculty & Research
Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students Stuti Agarwal Mengjie (Magie) Cheng Jingpeng Hong Zhongming Jiang Rebecca Liu June Park Sihan Zhai View Details
- Web
Negotiation, Organizations & Markets - Faculty & Research
Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students May 2025 Article Punitive but Discerning: Reputation Can Fuel Ambiguously-Deserved Punishment, but Does Not Erode... View Details
- Fast Answer
Stock Pitching: company, industry and market research
What resources should I use to formulate a stock pitch? Research Topics Suggested Resources Company Bloomberg Current and historical financial information on individual... View Details
- Article
Factors Affecting Trust in Market Research Relationships
By: C Moorman, R. Deshpande and G. Zaltman
Moorman, C., R. Deshpande, and G. Zaltman. "Factors Affecting Trust in Market Research Relationships." Journal of Marketing 57, no. 1 (January 1993): 81–101.
- Article
The Organizational Context of Market Research Use
By: Rohit Deshpandé
Deshpandé, Rohit. "The Organizational Context of Market Research Use." Journal of Marketing 46, no. 4 (Fall 1982): 98–108.
- January 1976 (Revised February 1981)
- Case
Daisy (B): Researching the Women's Shaving Market
Star, Steven H., and Nancy J. Davis. "Daisy (B): Researching the Women's Shaving Market." Harvard Business School Case 576-135, January 1976. (Revised February 1981.)
- Web
Marketing Awards & Honors - Faculty & Research
Lehmann Award from the Marketing Research SIG of the American Marketing Association for “Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving... View Details
- June 1999
- Teaching Note
Markets for Technology and the Returns on Research TN
By: Clayton M. Christensen
The purpose of the readings and class discussion is to help students understand why it often is so difficult for companies that conduct research to capture its value in their commercial businesses. Often new technology leaks more easily to the market. Students can... View Details
- Web
Negotiation, Organizations & Markets Faculty - Faculty & Research
Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students Unit Head Michael I. Norton Harold M. Brierley Professor of Business Administration Unit Head, Negotiation,... View Details
- December 2016
- Article
Social Network Utilization and the Impact of Academic Research in Marketing
By: Stav Rosenzweig, Amir Grinstein and Elie Ofek
The forces that drive the impact of academic research articles in the marketing discipline are of great interests to authors, editors, and the discipline’s policy makers. A key understudied driver is social network utilization by academic researchers. In this paper, we... View Details
Keywords: Social Networks; Academic Reserach; Human Capital; Country Of Origin; Scientometrics; Social and Collaborative Networks; Research; Marketing; Gender; Human Resources; Social Media
Rosenzweig, Stav, Amir Grinstein, and Elie Ofek. "Social Network Utilization and the Impact of Academic Research in Marketing." International Journal of Research in Marketing 33, no. 4 (December 2016): 818–839.
- Web
Program for Research in Markets & Organizations - Doctoral
Program for Research in Markets & Organizations Explore Summer Research at HBS A 10-week program for undergraduates who wish to work closely with Harvard Business School... View Details
- 1985
- Chapter
The Use of Market Research in Industrial Organizations
By: Rohit Deshpandé and G. Zaltman
Deshpandé, Rohit, and G. Zaltman. "The Use of Market Research in Industrial Organizations." In A Strategic Approach to Business Marketing, edited by Robert Spekman and David Wilson, 58–66. American Marketing Association, 1985.
- November 2020
- Case
Axis My India
By: Ananth Raman, Ann Winslow and Kairavi Dey
Pradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI’s... View Details
Keywords: Market Research; Operations; Management; Infrastructure; Logistics; Service Operations; Political Elections; Forecasting and Prediction; Asia; India
Raman, Ananth, Ann Winslow, and Kairavi Dey. "Axis My India." Harvard Business School Case 621-075, November 2020.
- November–December 2012
- Editorial
Research Priorities of the Marketing Science Institute, 2012–2014
By: John A. Deighton, Ross Rizley and Susan Keane
Deighton, John A., Ross Rizley, and Susan Keane. "Research Priorities of the Marketing Science Institute, 2012–2014." Marketing Science 31, no. 6 (November–December 2012): 873–877. (Editorial.)
- March 2023
- Article
Reaching for Rigor and Relevance: Better Marketing Research for a Better World
By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White
Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,... View Details
Keywords: COVID-19 Pandemic; Marketing; Social Issues; Corporate Social Responsibility and Impact; Business and Community Relations; Research
Madan, Shilpa, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan, and Katherine White. "Reaching for Rigor and Relevance: Better Marketing Research for a Better World." Marketing Letters 34, no. 1 (March 2023): 1–12.