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  • 22 May 2017
  • Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

Pauline Brown joined the HBS faculty following a tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. (Photo credit: Albert Cheung) To future CEOs who want to succeed in the... View Details
Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism
  • 29 Jul 2013

HBS Retail & Luxury Goods Sector Webinar

This online information session will highlight the resources available to students coming from or who are interested in pursuing a career in the Retail & Luxury Goods sector. There will be a brief presentation followed by a panel... View Details
  • 2012
  • Working Paper

An Exploration of Luxury Hotels in Tanzania

By: Diego A. Comin
Tourism is a tradable service activity that could allow some African countries to generate significant growth. Tanzania, given its unique natural assets, is an ideal candidate. However, despite being so richly endowed in touristic resources, Tanzania receives very few... View Details
Keywords: Natural Environment; Business Ventures; Luxury; Revenue; Price; Developing Countries and Economies; Accommodations Industry; Tourism Industry; Tanzania
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  • Web

Retail & Luxury Goods Club | MBA

Retail & Luxury Goods Club RLGC serves to educate its members and the entire HBS community about retail and luxury goods concepts, challenges, and opportunities in the industry. The club also helps with... View Details
  • 02 Feb 2010
  • News

Exposure to luxury can alter decision making: study

  • 25 Nov 2009
  • Working Paper Summaries

The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making

Keywords: by Roy Y.J. Chua & Xi Zou; Consumer Products; Retail
  • 30 Dec 2019
  • News

Buying luxury items makes you feel less confident and authentic, study says

  • 2015
  • White Paper

Luxury Branding Research: New Perspectives and Future Priorities

By: Anat Keinan, Sandrine Crener and Silvia Bellezza
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  • 2009
  • Working Paper

The Devil Wears Prada: Effects of Exposure to Luxury Goods on Cognition and Decision Making

By: Roy Y.J. Chua and Xi Zou
Although the concept of luxury has been widely discussed in social theories and marketing research, relatively little research has directly examined the psychological consequences of exposure to luxury goods. This paper demonstrates that mere exposure to luxury goods... View Details
Keywords: Decision Choices and Conditions; Judgments; Ethics; Marketing; Behavior; Power and Influence; Luxury
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  • 03 Oct 2014
  • News

andBeyond’s CEO Joss Kent on the Luxury Safari Industry

  • March 2006 (Revised April 2008)
  • Teaching Note

Celebrity Cruises, Inc.: A Taste of Luxury (TN)

By: Frances X. Frei
Keywords: Tourism Industry
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  • 04 May 2024
  • News

This Fifth-Generation Department Store Is Winning the Luxury Game

  • January 2024 (Revised October 2024)
  • Case

DO & CO: Crafting Luxury in the Fast Lane (A)

By: Juan Alcácer, Esel Cekin, Michael Lee and Noah Roberson
In July 2023, Attila Dogudan, the chairman of DO & CO, a renowned international catering firm, found himself in a deep conversation with his two sons about a potential new venture: catering for the Las Vegas Grand Prix, a significant step beyond their 31-year history... View Details
Keywords: Decision Choices and Conditions; Health Pandemics; Opportunities; Corporate Strategy; Luxury; Food and Beverage Industry; Las Vegas
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  • 14 Mar 2014
  • Blog Post

Looking to the Next Decade of Change: A Recap of the 10th Annual Retail & Luxury Goods Conference

On the evening of Saturday, February 22, 2014 and all day Sunday, February 23, 2014, the Retail & Luxury Goods Club hosted a record number of nearly 400 students and professionals from Harvard and the surrounding community for its... View Details
Keywords: Consumer Products / Retail
  • January 2024
  • Supplement

DO & CO: Crafting Luxury in the Fast Lane (B)

By: Juan Alcácer, Michael Lee and Noah Roberson
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  • 06 Jan 2015
  • News

Aromatherapy, Massage And Manicures: A Luxury For Adults, Now For The Kids

  • March 2022
  • Case

Abu Issa Holding: Navigating the Qatar Blockade

By: Mark Egan and Youssef Abdel Aal
The case follows Ashraf Abu Issa, CEO and chairman of Abu Issa Holding (AIH), as he contemplated the fate of his company’s regional expansion. AIH was a Qatari diversified holding company, whose primary business was luxury retailing and distribution. Abu Issa had set... View Details
Keywords: Luxury Retail; Expansion; Equity; Business Divisions; Growth and Development; Market Entry and Exit; Cross-Cultural and Cross-Border Issues; Consumer Products Industry; Saudi Arabia; United Arab Emirates
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  • 17 Aug 2020

Life at HBS Chat Series: MBA Students in Retail & Luxury Goods Club

Hear straight from current HBS students regarding their MBA experience. Students will share their backgrounds and how they have cultivated their personal and professional interests while at HBS through club associations. View Details
  • 1 Feb 2008
  • Lecture

The Devil Wears Prada: The Effect of Exposure to Luxury Goods on Ethical Decision Making

By: Roy Y.J. Chua and X. Zou
Keywords: Luxury; Ethics; Decision Making
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  • December 2021 (Revised May 2022)
  • Case

Troverie (A)

By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham
Six months after the August 2018 launch of Troverie, a U.S.-based online retailer of luxury watches, the average cost of acquiring a customer is much higher than originally projected, and the startup is incurring a substantial loss on each sales transaction. Could... View Details
Keywords: Startup; Luxury Goods; Customer Acquisition; Entrepreneurship; Business Startups; Luxury; Failure; Internet and the Web; Revenue; Fashion Industry; United States
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