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29 Oct 2014
Research & Ideas

Inventing Products is Less Valuable Than Inventing Ideas

Companies also have to weigh the importance of protecting the primary versus the generative value of a product. The natural way to protect an idea is to patent it, but that mechanism is not always effective. Epilady invented a new way of shaving that involved wrapping... View Details

Keywords: by Michael Blanding; Technology

14 May 2020
Research & Ideas

What Leaders Can Do to Fight the COVID Fog

deftly: “How to most effectively communicate with all employees remotely and show empathy, while running around with [my] hair on fire trying to save the current business while at the same time trying to shape the future of the company in... View Details

Keywords: by Boris Groysberg and Robin Abrahams

04 Mar 2013
Lessons from the Classroom

Lessons from Running GM’s OnStar

the job-to-be-done. "We start this business and we goof up, and every once in a while someone's hair catches on fire," Huber says. "But at the end of the day, what we realized was that if we figured this out, we could save... View Details

Keywords: by Carmen Nobel; Auto

14 Feb 2017
First Look

First Look at New Research: February 14

objectives—a focus on omnichannel, private-label goods, and increasing revenue per customer—to guide all company initiatives. The company was running pilot tests on a new line of appliances, rebranded hair salons, and new private label... View Details

Keywords: Sean Silverthorne