Publications

17 Apr 2013
Research Event

Conference Challenges Gender Conventions

Held on the HBS campus in late February, the conference on "Gender and Work: Challenging Conventional Wisdom" brought together scholars and practitioners for a thoughtful, forward-looking discussion about gender in... View Details

Keywords: by Maggie Starvish

October 2008
Article

Gender in Job Negotiations: A Two-Level Game

By: Hannah Riley Bowles and Kathleen McGinn

We propose taking a two-level-game perspective on gender in job negotiations. At Level One, candidates negotiate with employers. At Level Two, candidates negotiate with household members. In order to illuminate the interplay between these two levels, we review research... View Details

Keywords: Perspective; Negotiation; Research; Organizational Culture; Body of Literature; Jobs and Positions; Gender; Labor

2022
Working Paper

The Gender Minority Gaps in Confidence and Self-Evaluations

By: Billur Aksoy, Christine L. Exley and Judd B. Kessler

An increasing share of the population identifies as something other than male or female. Yet, we know very little about the economic preferences and beliefs of gender minorities. In this paper, we document a “gender minority gap” in confidence and in self-evaluations.... View Details

Keywords: Self-evaluation; Confidence; Gender; Identity; Perception; Income

February 2014
Article

Gender Differences in Willingness to Guess

By: Katherine Baldiga Coffman

We present the results of an experiment that explores whether women are less willing than men to guess on multiple-choice tests. Our test consists of practice questions from SAT II subject tests; we vary whether a penalty is imposed for a wrong answer and the salience... View Details

Keywords: Behavioral Decision Making; Microeconomic Behavior; Education Systems; Behavior; Decision Choices and Conditions; Gender; Economics

21 Feb 2013
Research & Ideas

HBS Research Focuses on Gender Issues and Fixes

business management. Here are recent articles and working papers on faculty research that focus on gender issues in the workplace and offer specific actions that companies can use to address them. We will be highlighting more work in this... View Details

2012
Working Paper

An Outside-Inside Evolution in Gender and Professional Work

By: Lakshmi Ramarajan, Kathleen McGinn and Deborah Kolb

We study the process by which a professional service firm reshaped its activities and beliefs over nearly two decades as it adapted to shifts in the social discourse regarding gender and work. Analyzing archival data from the firm over eighteen years and... View Details

Keywords: Professional Service Firms; Social Institutions; Organizational Learning; Organizational Change and Adaptation; Employment; Gender; Society; Service Industry

SSRN

February 2023 (Revised March 2023)
Case

The LPGA’s Long Drive Toward Gender Equity

By: Boris Groysberg and Alexis Lefort

This case provides a history of the Ladies Professional Golf Association (LPGA) and examines the reasons for the gender pay gap in professional sports. The case protagonist, the commissioner of the LPGA, wrestles with the opportunities and challenges the LPGA currently... View Details

Keywords: Decision Making; Gender; Growth and Development Strategy; Mission and Purpose; Sports Industry; United States

2010
Working Paper

Men as Cultural Ideals: How Culture Shapes Gender Stereotypes

By: Amy J.C. Cuddy, Susan Crotty, Jihye Chong and Michael I. Norton

Three studies demonstrate how culture shapes the contents of gender stereotypes, such that men are perceived as possessing more of whatever traits are culturally valued. In Study 1, Americans rated men as less interdependent than women; Koreans, however, showed the... View Details

Keywords: Prejudice and Bias; Perception; Values and Beliefs; Gender; Culture; Power and Influence

March 1995
Background Note

Gender Differences in Managerial Behavior: The Ongoing Debate

Do men and women have distinct leadership styles? Do they approach management differently? This note summarizes the two perspectives that have dominated the ongoing debate on gender differences in organizational leadership and management behavior. Psychological... View Details

Keywords: Leadership Style; Gender

2021
Working Paper

The Old Boys' Club: Schmoozing and the Gender Gap

By: Zoë B. Cullen and Ricardo Perez-Truglia

Offices are social places. Employees and managers take breaks together and talk about family and hobbies. In this study, we show that employees’ social interactions with their managers can be advantageous for their careers, and that this phenomenon contributes to the... View Details

Keywords: Career; Promotions; Social Interactions; Networking; Gender; Personal Development and Career; Wages; Social and Collaborative Networks

10 Nov 2022
Research & Ideas

Too Nice to Lead? Unpacking the Gender Stereotype That Holds Women Back

Finally Shrink the Gender Pay Gap? Don't Bring Me Down: Probing Why People Tune Out Bad News How Gender Stereotypes Kill a Woman’s Self-Confidence Feedback or ideas to share? Email the Working Knowledge team... View Details

Keywords: by Shalene Gupta

2013
Chapter

Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story

By: Jill Avery

Throughout history, marketers have created gendered brands, creating their brands and the stories they crafted about them in their advertising to appeal either to men or to women. Gendered brands deliver value to consumers, and therefore, deliver value to marketers.... View Details

Keywords: Consumer Behavior; Brands; Brand Positioning; Brand Equity; Brand Management; Advertising Campaigns; Customer Focus and Relationships; Marketing; Brands and Branding; Marketing Strategy; Auto Industry; Consumer Products Industry

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

considered if the company hadn’t hyped their gender, according to a study by Harvard Business School. Why do these gender appeals alienate the very audience they aim to attract? People resist being categorized—or made to feel like they... View Details

Keywords: by Dina Gerdeman; Consumer Products

17 Dec 2012
Working Paper Summaries

An Outside-Inside Evolution in Gender and Professional Work

Keywords: by Lakshmi Ramarajan, Kathleen McGinn & Deborah Kolb

15 Feb 2014
Conference Presentation

Men as Cultural Ideals: How Culture Shapes Gender Stereotypes

By: Amy Cuddy, Elizabeth Baily Wolf, Peter Glick and Michael I. Norton

Four studies test whether cultural values moderate the content of gender stereotypes, such that male stereotypes more closely align with core cultural values (specifically, individualism vs. collectivism) than do female stereotypes. In Studies 1 and 2, using different... View Details

Keywords: Stereotypes; Gender; United States; South Korea

April 2022
Case

Gender Equality in Business: 100 Years of Progress?

By: Boris Groysberg and Colleen Ammerman

"Gender Equality in Business: 100 Years of Progress?" traces the history of women in management from the early 20th to early 21st century through analysis of Harvard Business Review's coverage of women and gender. The case identifies six distinct phases in the... View Details

Keywords: History; Business History; Gender; Management; Employees; Leadership; Organizational Change and Adaptation; Work-Life Balance; Prejudice and Bias; Social Issues; Diversity; Equity; United States

Article

Gender Bias, Social Impact Framing, and Evaluation of Entrepreneurial Ventures

By: Matthew Lee and Laura Huang

Recent studies find that female-led ventures are penalized relative to male-led ventures due to role incongruity, or a perceived “lack of fit,” between female stereotypes and expected personal qualities of business entrepreneurs. We examine whether social impact... View Details

Keywords: Entrepreneurship; Gender; Prejudice and Bias; Framework; Perception; Performance Evaluation

July 2021
Article

Consumers—Especially Women—Avoid Buying from Firms with Higher Gender Pay Gaps

By: Tobias Schlager, Bhavya Mohan, Katherine DeCelles and Michael I. Norton

We document a unique driver of consumer behavior: the public disclosure of a firm’s gender pay gap. Four experiments provide causal evidence that when firms are revealed to have gender pay gaps, consumers are less willing to pay for their goods, a reaction driven by... View Details

Keywords: Pay Gap; Perceived Wage Fairness; Purchase Intention; Gender; Wages; Fairness; Perception; Consumer Behavior