fads - Publications - Faculty & Research

12 Nov 2001
Research & Ideas

Facing the New World Order

wealthy. Depending on where you are, your priorities are different. And there's a tendency in governments to kind of pursue the fad of the day, in terms of what kind of economic reform is the "correct economic reform." What we... View Details

Keywords: by Staff

Web

Online Digital Marketing Strategy Course | HBS Online

Pattern Brands CEO Asmita Dubey, L'Oreal CMO Changes in Distribution Show Hide Details Concepts DTC Brands: Fad or Disruption? DTC Brands: Innovations and Challenges, Part I DTC Brands: Innovations and Challenges, Part II Incumbent... View Details

02 Feb 2004
Research & Ideas

Where Does Apple Go From Here?

believed me that Apple had problems. And then when Apple was going down, everybody said, "Yes, of course." We see these wonderful cycles in teaching where people tend to be swayed by the latest fad in the business press about... View Details

Keywords: by Sean Silverthorne

11 Dec 2012
First Look

First Look: Dec. 11

Mikael Hed, CEO of Rovio, was planning to create an Angry Birds movie. Was Angry Birds a fad that would fade away or was Rovio on a path to build a media empire? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/512033-PDF-ENG... View Details

Keywords: Sean Silverthorne

15 Oct 2008
First Look

First Look: October 15, 2008

Lee Devin Publication:Journal of Business Strategy (forthcoming) Abstract Interest in the uses and effects of art and methods of art making in businesses of all kinds is on the rise. This is no passing fad but the result of two seismic... View Details

Keywords: Martha Lagace

01 Dec 2018
News

Hard Choices

directions. Fads can be mistaken for trends; the flavor du jour can masquerade as a time-tested recipe. An ephemeral stock price can be made to seem a permanent achievement, an unwavering final verdict. The temporary opinion rendered by... View Details

Keywords: Seth Klarman (MBA 1982)

01 Apr 1999
News

Spirit at Work

it a fad that amounts to little more than sensitivity training in New Age clothing, or does it reflect something more profound about the way we are beginning to conceive of and relate to work? In the following pages six HBS alumni who are... View Details

Keywords: Marguerite Rigoglioso

Publications