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Online Digital Marketing Strategy Course | HBS Online

CMO Changes in Distribution Show Hide Details Concepts DTC Brands: Fad or Disruption? DTC Brands: Innovations and Challenges, Part I DTC Brands: Innovations and Challenges, Part II Incumbent Responses Featured Exercises Evaluate... View Details

08 Dec 2015
First Look

December 8, 2015

1970s–1990s era such as Hanson and BTR were also quite financially successful forms of business enterprise. The demise of many of them appears to owe at least as much to management fads as to serious financial underperformance. Download... View Details

Keywords: Sean Silverthorne

11 Dec 2012
First Look

First Look: Dec. 11

Mikael Hed, CEO of Rovio, was planning to create an Angry Birds movie. Was Angry Birds a fad that would fade away or was Rovio on a path to build a media empire? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/512033-PDF-ENG... View Details

Keywords: Sean Silverthorne

02 Feb 2004
Research & Ideas

Where Does Apple Go From Here?

believed me that Apple had problems. And then when Apple was going down, everybody said, "Yes, of course." We see these wonderful cycles in teaching where people tend to be swayed by the latest fad in the business press about... View Details

Keywords: by Sean Silverthorne

01 Dec 2018
News

Hard Choices

directions. Fads can be mistaken for trends; the flavor du jour can masquerade as a time-tested recipe. An ephemeral stock price can be made to seem a permanent achievement, an unwavering final verdict. The temporary opinion rendered by... View Details

Keywords: Seth Klarman (MBA 1982)

01 Apr 1999
News

Spirit at Work

it a fad that amounts to little more than sensitivity training in New Age clothing, or does it reflect something more profound about the way we are beginning to conceive of and relate to work? In the following pages six HBS alumni who are... View Details

Keywords: Marguerite Rigoglioso

15 Oct 2008
First Look

First Look: October 15, 2008

Lee Devin Publication:Journal of Business Strategy (forthcoming) Abstract Interest in the uses and effects of art and methods of art making in businesses of all kinds is on the rise. This is no passing fad but the result of two seismic... View Details

Keywords: Martha Lagace

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