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  • All HBS Web  (143)
    • News  (30)
    • Research  (94)
  • Faculty Publications  (17)

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  • All HBS Web  (143)
    • News  (30)
    • Research  (94)
  • Faculty Publications  (17)
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  • 17 Dec 2008
  • Lessons from the Classroom

‘Ted Levitt Changed My Life’

from them because they assumed themselves to be in the railroad business rather than in the transportation business. . . .They were product oriented instead of customer oriented." As was so often true... View Details
Keywords: by Julia Hanna; Education; Retail
  • 09 Sep 2015
  • Research & Ideas

Leadership Lessons of the Great Recession: Options for Economic Downturns

Company executives would have to make a choice of whether and how to cut their workforce costs—either through mass layoffs or furloughs. Our goal with the case was to explore the tradeoffs between these two forms of employee cost reduction. We also wanted to examine... View Details
Keywords: by Sandra Sucher & Susan Winterberg; Aerospace; Electronics
  • 20 Mar 2000
  • Research & Ideas

Incubators: The New Venture Capitalists?

view is that venture capital is a commodity. If you look at the size of the funds that are being put together today, it's not difficult to put money together. "Traditional venture capitals need to move in either one of two directions: either view it as a commodity... View Details
Keywords: by Kenneth Liss
  • 27 Mar 2007
  • First Look

First Look: March 27, 2007

imminent new product and pricing plans, as well as its existing brand power, could greatly hamper AMD's growth and thwart its new initiatives—which included opening up its architecture for end users to customize and recast its brand... View Details
Keywords: Martha Lagace
  • 20 Dec 2004
  • Research & Ideas

How an Order Views Your Company

the companies that did the best job of order cycle management. Despite the overwhelming data, some companies just do not take the customer orientation seriously.— Benson Shapiro Finally, order cycle... View Details
Keywords: by Sarah Jane Johnston
  • 05 Feb 2013
  • First Look

First Look: Feb. 5

their subsequent career choices. Early work experiences are key among these forces. Recognizing this, youth service programs have emerged worldwide with the hope of shaping participants' future trajectories through boosting future engagement in civically View Details
Keywords: Sean Silverthorne
  • 30 Dec 2013
  • Research & Ideas

Most Popular Articles of 2013

in New-Employee Orientation Employee orientation programs ought to be less about the company and more about the employee, according to new research by Daniel M. Cable, Francesca Gino, and Bradley R. Staats.... View Details
Keywords: by Staff
  • 26 Mar 2013
  • First Look

First Look: March 26

ones. Findings: Our key counterintuitive finding is that Japanese and American founders of entrepreneurial firms are more similar than is often suggested. We first find that in both Japan and the U.S., achievement motivation is positively related to View Details
Keywords: Sean Silverthorne
  • 31 Jul 2007
  • First Look

First Look: July 31, 2007

customer orientation. The study also suggests that the relationship between market orientation and innovation consequences is stronger in highly competitive environments but weaker in technology turbulent... View Details
Keywords: Martha Lagace
  • 24 Jul 2000
  • Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

What's in a name? Plenty if you're a consumer marketer trying to build a brand. "They are road signs that help people find orientation in the jungle of supply", said Hans G. Gueldenberg, CEO of Nestlé Deutschland AG. According... View Details
Keywords: by James E. Aisner
  • 21 Apr 2020
  • Research & Ideas

7 Successful Battle Strategies to Beat COVID-19

business applications, aimed at empowering teams to better respond to changing customer and competitive threats, are already au fait with this idea of using military strategy to guide project decision-making. Many Agile-immersion... View Details
Keywords: by Euvin Naidoo
  • 05 Jan 2009
  • Research & Ideas

Most Popular Articles and Working Papers 2008

oriented, distributors are concerned about cash, and employees worry about their jobs. But a downturn is no time to stop spending on marketing. The key, says professor John Quelch, is to understand how the needs of your customers and... View Details
Keywords: by Staff
  • 06 Jun 2013
  • Op-Ed

How to Do Away with the Dangers of Outsourcing

psychologist Diana Baumrind on parenting styles. Her research highlights four parenting "prototypes" oriented along two dimensions: the level of direction parents demonstrate to their children and the levels of warmth and... View Details
Keywords: by Ranjay Gulati; Manufacturing; Apparel & Accessories; Fashion
  • 14 Feb 2005
  • Research & Ideas

Desktop Search and Revenue Streams

oriented one. Dipchand "Deep" Nishar, head of products for internal applications at Google, said his company's mission is to expand the amount of information available to searchers. With only 5 percent of the world's content... View Details
Keywords: by Julie Jette
  • 20 Apr 2016
  • Research & Ideas

When CEOs Become Activists

When North Carolina governor Pat McCrory recently signed into law the Public Facilities Privacy & Securities Act, in response to a Charlotte city ordinance that, among other things, would have prohibited discrimination based on sexual View Details
Keywords: by Carmen Nobel; Technology; Publishing
  • 26 Jul 2016
  • Research & Ideas

Where will Pokémon Go with Your Personal Information?

possible with modern smartphones loaded with technology like GPS, compasses, accelerometers, and orientation sensors. I would call it a tour-de-force in terms of using all the capabilities embedded in modern smartphones and showing what’s... View Details
Keywords: Re: Willy C. Shih; Video Game; Entertainment & Recreation
  • 03 Jun 2015
  • What Do You Think?

Is the Time Right for Self-Management?

and form teams ("circles"). The guidelines for the effort are spelled out in a 30-page "Constitution" used as the basis for orienting associates to the new form of organizing work. Self-management is not a new idea.... View Details
Keywords: by James Heskett; Retail
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

under the Hood: Wealth-based Discrimination in Illicit Customer Help Authors:F. Gino and L. Pierce Publication:Organization Science 21, no. 6 (November-December 2010) Abstract This paper investigates whether an employee's perception of... View Details
Keywords: Sean Silverthorne
  • 17 Mar 2022
  • Research & Ideas

Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’

my new book Deep Purpose: The Heart and Soul of High-Performance Companies, I explore how purpose-driven leaders find success by going beyond focusing only on shareholders and customers and also considering their employees, communities,... View Details
Keywords: by Ranjay Gulati
  • 28 Aug 2012
  • First Look

First Look: August 28

short-term oriented investor base. Moreover, we find that short-term oriented firms have higher stock price volatility, and that this effect is mitigated for firms with more long-term investors. We also find... View Details
Keywords: Sean Silverthorne
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