Publications

October 2018 (Revised July 2023)
Case

The Boston Beer Company (A): New CEO

By: Christina R. Wing and Marco Iansiti

In 1984, when the Boston Beer Company’s Samuel Adams Boston Lager was first sold, founder Jim Koch had helped ignite a craft beer movement by making small-batch premium beers in an era of industry consolidation. By 2018, Boston Beer was a publicly traded company that... View Details

Keywords: Beer/brewing Industry; Succession; Leadership; Change; Supply Chain; Change Management; Entrepreneurship; Supply Chain Management; Management Succession; Food and Beverage Industry; United States; Boston

August 2018 (Revised July 2019)
Case

Idle Hands Craft Ales

By: John T. Gourville

August 2018
Case

Tapping Growth at Lord Hobo Brewing Company

By: Ethan Rouen and Susanna Gallani

Lord Hobo Brewing Company accounts for its inventory process as it prepares to create its first set of professional financial statements for investors. View Details

Keywords: Inventory; Start-ups; Craft Brewing; Investing; GAAP; Brand Management; Accounting; Working Capital; Entrepreneurship; Private Equity; Business Startups; Business and Shareholder Relations; Food and Beverage Industry; Boston; New England; United States

March 2018
Supplement

Irene Rosenfeld at Mondelez International: Crafting a Corporate Strategy video supplement

By: Raffaella Sadun

This video supplement is for use in class when teaching “Irene Rosenfeld at Mondelez International: Crafting a Corporate Strategy,” HBS No. 718-403. View Details

Keywords: Corporate Strategy

March 2018
Teaching Note

Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy

By: Raffaella Sadun

Teaching Note for HBS No. 718-403. View Details

Keywords: Corporate Strategy

Article

Beating the Odds: Leadership Lessons from Senior African-American Women

By: Laura Morgan Roberts, Anthony Mayo, Robin Ely and David Thomas

Any list of top CEOs reveals a stunning lack of diversity. Among the leaders of Fortune 500 companies, for example, just 32 are women, three are African-American, and not one is an African-American woman. What’s going on? The authors studied the careers of the roughly... View Details

Keywords: Leadership; Diversity; Race; Gender; Personal Characteristics; Relationships; Success

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January 2018 (Revised March 2018)
Case

Lagunitas Brewing Company

By: Joshua Margolis, Allison Ciechanover and Jeff Huizinga

The CEO of a California-based craft brewery manages new partnership with—and potential acquisition by—industry giant Heineken. View Details

Keywords: Culture; Non-profit; International; Organizational Behavior; Food; Leadership; Mergers and Acquisitions; Organizational Culture; Management; Partners and Partnerships; Technology Industry; Food and Beverage Industry; United States

January 2018 (Revised January 2021)
Case

Colombia's 4G Road Program: The Pacífico 3 Bond Offer

By: John Macomber, Maria Fernanda Miguel and Mariana Cal

Colombia conceived its 4G (Fourth Generation) Road Program to try to attract $17 billion from the private sector for investment in toll roads. The nation had also created the National Infrastructure Agency of Colombia (ANI) to oversee multiple investments, and the... View Details

Keywords: Private Public Partnerships; Infrastructure; Projects; Finance; Emerging Markets; Colombia

November 2017
Case

Passion and Strategy: Novozymes' Embrace of the UN Sustainable Development Goals

By: Andy Zelleke and Emilie Billaud

This case explores the sustainability efforts at Novozymes, the world's largest and oldest producer of industrial enzymes. In 2015, the Danish company became the world’s first company known to have crafted a new corporate strategy based on the United Nations... View Details

Keywords: Corporate Governance; Transformation; Environmental Sustainability; Corporate Social Responsibility and Impact; Mission and Purpose; Business and Shareholder Relations; Business and Stakeholder Relations; Business Strategy; Organizational Culture; Organizational Change and Adaptation; Biotechnology Industry; Europe; Denmark

November 2017 (Revised November 2021)
Case

Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy

By: Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman

The case focuses on Irene Rosenfeld’s tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company through many acquisitions, including France’s LU Biscuit and British confectionery company Cadbury, before, in 2012,... View Details

August 2017 (Revised August 2018)
Case

The Oakland Athletics: Strategy & Metrics for a Budget

By: Srikant M. Datar and Caitlin N. Bowler

This case considers Oakland Athletics General Manager Billy Beane’s data driven and, in baseball circles unconventional, approach to winning games over the duration of the long Major League Baseball season. Beane’s critical approach to crafting strategy within his... View Details

Keywords: Data Analysis; Metrics; Data Science; Analytics and Data Science; Analysis; Measurement and Metrics; Competitive Strategy; Organizational Culture; Sports Industry

February 2017 (Revised May 2018)
Case

The Flint, Michigan Sit-Down Strike

By: Tom Nicholas, Christopher T. Stanton and Matthew Preble

For roughly six weeks between late December 1936 and February 1937, a major strike at several critical General Motors (GM) plants in Flint, Michigan, essentially halted the corporation’s U.S. production and resulted in significant gains for the nascent United... View Details

September 2016
Supplement

ZenRecruit: Sales Coaching and Performance Reviews

By: Mark N. Roberge

Amara Kaggwa leads the small but rapidly expanding sales team at ZenRecruit, a recruiting software application used by small businesses. Armed with six months of sales performance metrics, Kaggwa is preparing for her monthly performance conversations with two... View Details

Keywords: Business or Company Management; Salesforce Management; Applications and Software; Employees; Performance Evaluation; Information Technology Industry; Retail Industry

September 2016 (Revised February 2017)
Case

ZenRecruit: Sales Coaching and Performance Reviews

By: Mark Roberge

Keywords: Entrepreneurial Marketing; Entrepreneurial Sales; Entrepreneurial Sales And Marketing; Marketing; Entrepreneurship; Sales

2016
Book

Strategy Beyond Markets

By: John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee and Rick Vanden Bergh

Strategy beyond markets has been an active area of research inquiry since the early 1990s. Since its inception, the scholarship emanating from this research stream has grown substantially in quantity, quality, and breadth. Likewise, firms across the world have... View Details

Keywords: Strategy

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March 2016
Technical Note

Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages

By: Tsedal Neeley and Tom Ryder

Communicating persuasively is a critical skill for leaders of any team or organization. Yet, connecting and resonating with an audience can nevertheless be a challenging task. We outline how to effectively mobilize groups through the power of communication. This note... View Details

Keywords: Messaging; Communication; Leading; Public Speaking; Persuasion; Rhetorical Devices; Communication Intention and Meaning; Forms of Communication; Communication Strategy