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  • All HBS Web  (4,489)
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  • March 2021
  • Case

Astralis Group: Determining a Brand Strategy

By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud
After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for... View Details
Keywords: Brand Strategy; Esports; Video Games; Corporate Scope; Positioning; Ecosystem; Brands and Branding; Strategy; Business Ventures; Business Startups; Entrepreneurship; Ethics; Sports; Competitive Strategy; Value Creation; Diversification; Games, Gaming, and Gambling; Sports Industry; Entertainment and Recreation Industry; Denmark; Europe
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Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emilie Billaud. "Astralis Group: Determining a Brand Strategy." Harvard Business School Case 721-382, March 2021.
  • 2008
  • Text Book

Corporate Information Strategy and Management: Text and Cases

By: Robert D. Austin, Lynda M. Applegate and Deborah Soule
The 8th edition of Corporate Information Strategy and Management: Text and Cases is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information... View Details
Keywords: Decision Making; Management; Business Strategy; Information Technology
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Austin, Robert D., Lynda M. Applegate, and Deborah Soule. Corporate Information Strategy and Management: Text and Cases. 8th ed. McGraw-Hill, 2008.
  • April 1982
  • Background Note

Note on Corporate Strategy and Politics

By: Joseph L. Badaracco Jr.
Keywords: Corporate Strategy
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Badaracco, Joseph L., Jr. "Note on Corporate Strategy and Politics." Harvard Business School Background Note 382-151, April 1982.
  • December 2010
  • Teaching Note

Corporate Strategy at Berkshire Partners (TN)

By: Julie M. Wulf
Teaching Note for 710-414. View Details
Keywords: Leadership; Growth and Development; Corporate Strategy; Organizational Design; Problems and Challenges; Organizational Culture; Groups and Teams; Financial Services Industry
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Wulf, Julie M. "Corporate Strategy at Berkshire Partners (TN)." Harvard Business School Teaching Note 711-467, December 2010.
  • 28 May 2012
  • Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

Thousands of large, profitable companies have all the right intentions of giving back to society—and yet a sizable number of them have corporate social responsibility (CSR) programs that provide little benefit to either the community or... View Details
Keywords: by Dina Gerdeman
  • 2014
  • Article

Corporate Social Responsibility Reporting in China: Symbol or Substance?

By: Christopher Marquis and Cuili Qian
This study focuses on how and why firms strategically respond to government signals regarding appropriate corporate activity. We integrate institutional theory and research on corporate political strategy to develop a political dependence model that explains (a) how... View Details
Keywords: Institutional Theory; Political Strategy; Non-market Strategy; China; Corporate Social Responsibility; Corporate Disclosure; Corporate Social Responsibility and Impact; Emerging Markets; Government and Politics; China
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Marquis, Christopher, and Cuili Qian. "Corporate Social Responsibility Reporting in China: Symbol or Substance?" Organization Science 25, no. 1 (January–February 2014): 127–148.
  • summer 1998
  • Article

Environmental Product Differentiation: Implications for Corporate Strategy

By: F. L. Reinhardt
Keywords: Product; Corporate Strategy
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Reinhardt, F. L. "Environmental Product Differentiation: Implications for Corporate Strategy." California Management Review 40, no. 4 (summer 1998): 43–73.
  • November 1985
  • Case

Paine Webber (B): Implementing a Corporate Strategy

By: Dwight B. Crane and Robert G. Eccles Jr.
Keywords: Corporate Strategy; Management; Finance
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Crane, Dwight B., and Robert G. Eccles Jr. "Paine Webber (B): Implementing a Corporate Strategy." Harvard Business School Case 286-034, November 1985.
  • March 1995 (Revised February 1997)
  • Case

Apple Computer (A)(Abridged): Corporate Strategy and Culture

By: Michael Beer and Gregory C. Rogers
Provides an overview of the company's history, industry, competitive position, strategy, and organization. Analyzes the culture and morale at Apple. Written at a time when the company faces a very compelling threat to their business, and when morale within the company... View Details
Keywords: Organizational Design; Competitive Strategy; Corporate Strategy; Organizational Culture; Computer Industry
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Beer, Michael, and Gregory C. Rogers. "Apple Computer (A)(Abridged): Corporate Strategy and Culture." Harvard Business School Case 495-044, March 1995. (Revised February 1997.)
  • April 2021 (Revised January 2022)
  • Case

Corporate Strategy and Governance: The Clorox Company

By: David J. Collis and Dan Simpson
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Collis, David J., and Dan Simpson. "Corporate Strategy and Governance: The Clorox Company." Harvard Business School Case 721-458, April 2021. (Revised January 2022.)
  • March 1992 (Revised April 1995)
  • Case

Saatchi & Saatchi Co. PLC: Corporate Strategy

By: David J. Collis
Saatchi & Saatchi, founded in 1970, became the world's largest advertising agency in 1986. It then diversified into consulting and other managerial areas before crashing in 1989. Under a new CEO, the company restructured and refocused on its advertising agencies. View Details
Keywords: Restructuring; Globalized Firms and Management; Corporate Strategy; Diversification; Advertising Industry
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Collis, David J. "Saatchi & Saatchi Co. PLC: Corporate Strategy." Harvard Business School Case 792-056, March 1992. (Revised April 1995.)
  • 2015
  • Article

The Corporate Headquarters in the Contemporary Corporation: Advancing a Multimarket Firm Perspective

By: Markus Menz, Sven Kunisch and David J. Collis
The corporate headquarters (CHQ) is the central organizational unit in the contemporary corporation and is critical for value creation in the overall firm. Since the early 1960s, a significant body of research on the CHQ has evolved along two separate but related... View Details
Keywords: Corporate Headquarters; Corporate Center; Corporate Parent; Corporate Strategy; Multimarket Firm; Multibusiness Firm; Multinational Corporation; Management; Organizations; Strategy
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Menz, Markus, Sven Kunisch, and David J. Collis. "The Corporate Headquarters in the Contemporary Corporation: Advancing a Multimarket Firm Perspective." Academy of Management Annals 9 (2015): 633–714.
  • November 1985
  • Case

Paine Webber (A): Choosing a Corporate Strategy

By: Dwight B. Crane and Robert G. Eccles Jr.
Keywords: Corporate Strategy; Decision Choices and Conditions; Financial Institutions; Financial Services Industry
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Crane, Dwight B., and Robert G. Eccles Jr. "Paine Webber (A): Choosing a Corporate Strategy." Harvard Business School Case 286-033, November 1985.
  • January 1996 (Revised March 1998)
  • Case

Linking Strategy and Innovation: Materials Technology Corporation

By: Clayton M. Christensen
Materials Technology Corp. (MTC), a high-tech materials company, is struggling in its development portfolio and to achieve a better record of delivering new products on time. View Details
Keywords: Technology; Innovation and Invention; Business Strategy; Time Management; Product; Production; Manufacturing Industry; Chemical Industry; Technology Industry; United States
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Christensen, Clayton M. "Linking Strategy and Innovation: Materials Technology Corporation." Harvard Business School Case 696-082, January 1996. (Revised March 1998.)
  • April 2003 (Revised December 2003)
  • Background Note

Winning the Influence Game: Corporate Diplomacy and Business Strategy

Provides a framework for influencing key outside players--businesses, governments, and NGOs--in support of business strategy. This could mean negotiating contracts with major customers and suppliers, concluding acquisitions and alliances, and securing financing from... View Details
Keywords: Negotiation; Business Strategy; Power and Influence
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Watkins, Michael D. "Winning the Influence Game: Corporate Diplomacy and Business Strategy." Harvard Business School Background Note 903-096, April 2003. (Revised December 2003.)
  • November 2021
  • Article

Corporate Strategy and the Theory of the Firm in the Digital Age

By: Markus Menz, Sven Kunisch, Julian Birkinshaw, David J. Collis, Nicolai J. Foss, Robert E. Hoskisson and John Prescott
The purpose of this article is to reinvigorate research in the intersection of corporate strategy and the theory of the firm in light of the rapid advancement of digital technologies. Using the theory of the firm as an interpretive lens, we focus our analysis on the... View Details
Keywords: Digitalization; Multi-business Firm; Scale And Scope; Theory Of The Firm; Corporate Strategy; Technological Innovation; Competitive Advantage; Organizational Design; Theory; Research; Digital Transformation
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Menz, Markus, Sven Kunisch, Julian Birkinshaw, David J. Collis, Nicolai J. Foss, Robert E. Hoskisson, and John Prescott. "Corporate Strategy and the Theory of the Firm in the Digital Age." Journal of Management Studies 58, no. 7 (November 2021): 1695–1720.
  • March 2018
  • Course Overview Note

Corporate Strategy: Course Introduction 2018

By: Raffaella Sadun
This course overview note was prepared to aid students in Corporate Strategy. View Details
Keywords: Corporate Advantage; Resources; Scope; Organization; Corporate Strategy
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Sadun, Raffaella. "Corporate Strategy: Course Introduction 2018." Harvard Business School Course Overview Note 718-459, March 2018.
  • 2003
  • Book

Corporate Information Strategy and Management: Text and Cases

By: L. M. Applegate, F. W. McFarlan and R. D. Austin
Keywords: Information; Strategy; Management; Information; Cases
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Applegate, L. M., F. W. McFarlan, and R. D. Austin. Corporate Information Strategy and Management: Text and Cases. 6th ed. New York: McGraw-Hill, 2003.
  • September 2000
  • Article

The Role of the Board in Corporate Strategy

By: Robert B. Stobaugh and Warren L. Batts
Keywords: Governance; Corporate Strategy
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Stobaugh, Robert B., and Warren L. Batts. "The Role of the Board in Corporate Strategy." Director's Monthly (September 2000): 1–3.
  • February 1982 (Revised May 1992)
  • Case

MCI Telecommunications Corp. (A): Corporate and Marketing Strategy

By: John F. Cady and Frank V. Cespedes
Keywords: Corporate Strategy; Marketing Strategy; Telecommunications Industry
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Cady, John F., and Frank V. Cespedes. "MCI Telecommunications Corp. (A): Corporate and Marketing Strategy." Harvard Business School Case 582-106, February 1982. (Revised May 1992.)
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