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- 01 Sep 2020
- News
Action Plan: Finding Fluency
trying to be disciplined about a marketing calendar with 16-week lead times,” Dunaway recalls. Plans for April Fool’s Day and Olympics-related campaigns went out the window. “We had to ask: What are the needs that consumers have right now... View Details
- 01 Dec 2016
- News
Research Brief: So Many Sites, So Little Time
Shane Greenstein (photo by Russ Campbell) Shane Greenstein (photo by Russ Campbell) Understanding how people spend their time online is essential for any organization hoping to capture and keep consumer eyeballs—yet what we know about... View Details
- 01 Dec 2014
- News
Forecasting ’15
the scenes for a while. Almost everyone I know in the food packaging and grocery industry is a health nut. People are becoming more aware of their health and have a growing desire to find a way to eat and feel better. That will change things in the industry.” View Details
- 01 Dec 2003
- News
Selling Digital Privacy
If regulation won’t stop privacy invasion, what will? HBS professor John Deighton has an answer that involves convincing companies to pay us consumers to use our private information. Instead of relying on regulators to protect our privacy... View Details
- 01 Dec 1996
- News
On Eve of Transition, Alumni Conference Set for Hong Kong
widespread belief that Greater China which encompasses the People's Republic of China, Taiwan, and Hong Kong is a huge, open market of 1.2 billion consumers who will buy anything that any business has ever wanted to sell. That is not the... View Details
Keywords: Elaine Gottlieb
- 01 Dec 2011
- News
Li & Fung's Global Footprint
When they returned to Hong Kong from the United States in the 1970s to work side by side with their father, the company’s future was uncertain. Under the brothers’ guidance, Li & Fung today is a global leader in consumer goods design,... View Details
- 01 Apr 1999
- News
Africa Business Club Discusses Continent's Opportunities
for reversing the brain-drain phenomenon, highlighting career opportunities on the continent in areas such as commercial and investment banking; manufacturing; consumer services; oil, gas, and mining; agribusiness; and entrepreneurial... View Details
- 01 Dec 1997
- News
WSA Conference Set for January
president, Consumer Markets, NYNEX Corporation, is cochairing the conference as part of the WSA/C200 partnership. Another of the organization's prominent members, Carolee Friedlander, CEO of Carolee Designs, Inc., will serve as one of the... View Details
- 25 Mar 2019
- News
Rent The Runway Joins the Unicorn Club
milestone, CEO Jennifer Hyman (MBA 2009), told Forbes that the company “has created a new consumer behavior of dynamic ownership and clothing rental has become an essential utility in our members’ lives.”... View Details
- 30 May 2024
- News
Women’s Association Goes Nationwide; Connecticut Club Hosts Beshears
still time to register; interested alumnae can find details at the HBS Women’s Association website. Connecticut Club Explores Behavioral Economics with HBS Professor John Beshears The HBS Club of Connecticut hosted HBS Professor John... View Details
Keywords: Margie Kelley
- 01 Dec 2017
- News
Research Brief: Better Brainstorming
having a high verbal fluency and a willingness to share). The budding entrepreneurs were then asked to work together to come up with new software products for the booming Indian wedding industry. The ideas generated by the teams were rated by Indian View Details
Keywords: Jennifer Myers
- 01 Jun 2011
- News
Faculty Books
human connection); the destructive behaviors they adopt to relieve their anxiety (busyness, comparing themselves to others, and blaming others for their frustrations); and the behaviors they must adopt to... View Details
- 01 Dec 2015
- News
Faculty Q&A: The Price Is Right
What intrigued you about the pay-what-you-want (PWYW) model? It’s very unusual for a firm or a seller to completely relinquish pricing power to their customers. Typically consumers encounter a price, and then they decide whether or not... View Details
Keywords: Julia Hanna
- 01 Sep 2013
- News
The Joy of Spending
the rest of our lives." One way to think about it: forget the granite countertop or the pool—how much time are you going to spend in the house compared to the time you spend driving to and from work? Pay Now, Consume Later "The worst... View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
our marketing program was very much in line with what we do in product development.” The plan, then, became to look at how Terra could best support the making of the film, without interfering with the creative content in any way, while still getting a message to View Details
- 01 Sep 2017
- News
3-Minute Briefing: Jeetendr Sehdev (MBA 2004)
selfies incredibly meaningful and empowering. We need that compassion and emotional understanding to create brands that connect. Brands today are looking to develop fanatics. Being careful or silent as a means of capturing the largest market share possible doesn’t work... View Details
- 15 Feb 2022
- News
Charlotte Club Hosts Webinar to Mark 100 Years of the Case Method
developed our courses,” said Bower. “The field of marketing developed around case writing in retail and consumer goods companies. The field of management accounting developed from cases on the use of numbers for managers to use for... View Details
Keywords: Margie Kelley
- 01 Mar 2008
- News
Innovation, Inc.
complementary producers, distribution channels, and consumers must often develop new capabilities, beliefs, and behaviors for the product to succeed, creating a challenge for the innovator.” Tripsas has... View Details
- 15 Oct 2014
- News
The Dark Side of Efficient Markets
- 01 Dec 2007
- News
Faculty Research Online
http://hbswk.hbs.edu/item/5652.html. How Brand China Can Succeed A series of recent setbacks, including the Mattel toy recalls, threatens China’s new and improving image, says Professor John Quelch. There is just not enough preexisting brand equity among the world’s... View Details