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- Research (1,284)
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- 01 Jun 2011
- News
Faculty Books
human connection); the destructive behaviors they adopt to relieve their anxiety (busyness, comparing themselves to others, and blaming others for their frustrations); and the behaviors they must adopt to... View Details
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that pitfall? I’m not sure consumer criticism is always necessarily... View Details
Keywords: April White
- 01 Sep 2020
- News
Action Plan: Finding Fluency
trying to be disciplined about a marketing calendar with 16-week lead times,” Dunaway recalls. Plans for April Fool’s Day and Olympics-related campaigns went out the window. “We had to ask: What are the needs that consumers have right now... View Details
- 01 Dec 2016
- News
Research Brief: So Many Sites, So Little Time
Shane Greenstein (photo by Russ Campbell) Shane Greenstein (photo by Russ Campbell) Understanding how people spend their time online is essential for any organization hoping to capture and keep consumer eyeballs—yet what we know about... View Details
- 01 Dec 2014
- News
Forecasting ’15
the scenes for a while. Almost everyone I know in the food packaging and grocery industry is a health nut. People are becoming more aware of their health and have a growing desire to find a way to eat and feel better. That will change things in the industry.” View Details
- 01 Jun 2018
- News
The Evolution of Modern Pricing Models
models—we need to go back to when consumers started paying attention to pricing online. The internet becomes widespread starting in 1994, and suddenly you can know the price of something with very minimal effort. And so companies needed... View Details
- 01 Dec 2003
- News
Selling Digital Privacy
If regulation won’t stop privacy invasion, what will? HBS professor John Deighton has an answer that involves convincing companies to pay us consumers to use our private information. Instead of relying on regulators to protect our privacy... View Details
- 01 Dec 1996
- News
On Eve of Transition, Alumni Conference Set for Hong Kong
widespread belief that Greater China which encompasses the People's Republic of China, Taiwan, and Hong Kong is a huge, open market of 1.2 billion consumers who will buy anything that any business has ever wanted to sell. That is not the... View Details
Keywords: Elaine Gottlieb
- 01 Dec 2011
- News
Li & Fung's Global Footprint
When they returned to Hong Kong from the United States in the 1970s to work side by side with their father, the company’s future was uncertain. Under the brothers’ guidance, Li & Fung today is a global leader in consumer goods design,... View Details
- 01 Apr 1999
- News
Africa Business Club Discusses Continent's Opportunities
for reversing the brain-drain phenomenon, highlighting career opportunities on the continent in areas such as commercial and investment banking; manufacturing; consumer services; oil, gas, and mining; agribusiness; and entrepreneurial... View Details
- 01 Dec 2017
- News
Research Brief: Better Brainstorming
having a high verbal fluency and a willingness to share). The budding entrepreneurs were then asked to work together to come up with new software products for the booming Indian wedding industry. The ideas generated by the teams were rated by Indian View Details
Keywords: Jennifer Myers
- 01 Sep 2009
- News
Noted & Quoted
Michael Porter on health-care reform strategy (New England Journal of Medicine, July 9, 2009). “There are relatively fewer and fewer consumers willing to pay a premium or suffer a deficit in product quality in order to be patriotic and... View Details
- 01 Sep 2012
- News
Ideas in Action
shoppers deliberating over a luxury goods purchase. “Marketers can convince consumers that buying their product is actually a farsighted behavior,” she observes. “In that sense, consumers are investing in... View Details
- 01 Sep 2003
- News
Patrick Moreton
it’s a balancing act? Yes, and it continues to this day. In the media industry, I think we’re seeing something like the Wal-Mart effect on small rural communities. Consumers love Wal-Mart’s low prices and its one-stop shopping. At the... View Details
- 25 Mar 2019
- News
Rent The Runway Joins the Unicorn Club
milestone, CEO Jennifer Hyman (MBA 2009), told Forbes that the company “has created a new consumer behavior of dynamic ownership and clothing rental has become an essential utility in our members’ lives.”... View Details
- 15 Oct 2014
- News
The Dark Side of Efficient Markets
- 01 Mar 2015
- News
Providing an Environment for Ideas to Grow
brand shouldn’t be about erecting barriers to keep consumers out; indeed, growth requires the welcoming of new faces,” concludes HBS marketing professor Anat Keinan in a July 2014 Harvard Business Review article, “How ‘Brand Tourists’ Can... View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
our marketing program was very much in line with what we do in product development.” The plan, then, became to look at how Terra could best support the making of the film, without interfering with the creative content in any way, while still getting a message to View Details
- 01 Oct 2018
- News
Learning About Leadership
the risks of their business are. “It is important to get outside of the Fidelity four walls sometimes. Explore, really be on the lookout, scanning for new ideas of what's driving consumer behavior outside of... View Details
Keywords: Finance
- 11 Jan 2019
- News
Case Study: Beating Bias
school years and more recently at Nickelodeon’s strategy department, Patel realized he (like many others) had been consuming media that only confirmed his own political bias and, in so doing, had failed to get the full picture of the... View Details
Keywords: Jen McFarland Flint